Joe Pulizzi - Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. Its called content marketing, and this book is a great way to master this new technique.

Guy Kawasaki, Chief Evangelist of Canva and author of The Art of the Start 2.0

How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your road map to start-up success.

Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You

Content Inc. is the most personal of Joe Pulizzis books to date. The glimpse it provides into the minds of todays content marketing leaders should serve as inspiration to anyone who wants to build their own company, career niche, or energized brand. You cannot put this book down without feeling motivated to go change your own future for the better.

Jeffrey K. Rohrs, CMO, Yext and author, Audience: Marketing in the Age of Subscribers, Fans & Followers

Content Inc. reveals the modern secret to successattract and build a loyal audience first, figure out what business youre in secondbrilliant!

John Jantsch, author of Duct Tape Marketing and The Referral Engine

Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative at OpenView Venture Partners. It would have saved us a huge amount of time and effort!

Scott Maxwell, Managing Partner/Founder OpenView Venture Partners

The Internet doesnt need more content. It needs amazing content. Content Inc. is the business blueprint on how to achieve that. If youre in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc. is your blueprint.

Scott Stratten, bestselling author and President of UnMarketing Inc.

If youre serious about turning content into a business, this is the most detailed, honest, and useful book ever written. In the right hands, the advice in Content, Inc. is worth thousands of dollars.

Jay Baer, New York Times bestselling author of Youtility

What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the selling part would come later? Crazy? Or crazy-brilliant? Id say the latter. Because in todays world, you should serve before selling.

Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules

The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business (and products) sell themselves!

David Meerman Scott, bestselling author of 10 books including The New Rules of Marketing and PR and The New Rules of Sales and Service

The digital age has fundamentally reshaped the cost curve for entrepreneurs. The key challenge now is no longer access to capital, it is access to audience. Joe vividly describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice, and audience, building and monetizing a business is easy.

Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods

Today, anyone, anywhere with a passion and a focus on a content niche can build a multimillion-dollar platform and business. I did it and so can you. Just follow Joes plan and his Content Inc. model and you can make it happen.

John Lee Dumas, Founder, EntrepreneurOnFire

Copyright 2016 by Joe Pulizzi. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-25-958966-9

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To all those crazy people in the world who have risked it all to start a business.
This book is for you.

PART 1
STARTING THE JOURNEY

CHAPTER 1
BEGINNING WITH THE END IN MIND

CHAPTER 2
THE CONTENT INC. OPPORTUNITY

PART 2
THE SWEET SPOT

CHAPTER 3