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Flynn - Will it fly? : how to test your next business idea so you dont waste your time and money

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Flynn Will it fly? : how to test your next business idea so you dont waste your time and money
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Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, Speed is only useful if you re running in the right direction. Will It Fly? will help you make sure you are clear for takeoff.

It answers questions like:

  • Does your business idea have merit?
  • Will it succeed in the market you re trying to serve, or will it just be a waste of time and resources?
  • Is it a good idea for YOU?

In other words, will it fly?

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale litmus tests, and real-world case studies with anecdotes from the author s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.

Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

In five parts, Will It Fly? will guide you through the validation of your next business idea:

  • Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
  • Part two, Development Lab, walks you through uncovering important details about your idea that you havent even thought about.
  • Part three, Flight Planning, is all about assessing current market conditions.
  • Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
  • Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.

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Will It Fly?
How to Test Your Next Business Idea So You Dont Waste Your Time and Money
Pat Flynn
Will it fly how to test your next business idea so you dont waste your time and money - image 1Will it fly how to test your next business idea so you dont waste your time and money - image 2
Contents
Praise for Will It Fly?

B eing an entrepreneur is scary . Especially in the beginning when you feel lonely, lost, and wondering: What if my idea fails? In Will it Fly?, Pat Flynn shows you step-by-step how to figure out if your new idea will be successful before you go all in. This book is an absolute must-read for any entrepreneur looking to start a new business, enter a new market, or launch a new product. One hundred percent, I recommend reading, and re-reading this book.

Ryan Levesque, #1 National Bestselling Author, Ask

Will It Fly? eliminates the number one fear of every new entrepreneur: Will my business idea work? Now you have Pat Flynn acting as your trusted, experienced copilot to help you answer that question. Will It Fly? is authentic, as real as it gets, fun to read, and should be required reading for all budding entrepreneurs. Possibly the most important book in your business library.

Ray Edwards, Founder & CEO, Ray Edwards International, Inc.

Losing your job can be the best thing that ever happens to you. In a short period of time, former employee-turned-entrepreneur Pat Flynn has unlocked the keys to recurring, sustainable income. His new book is inspiring, but that isn't the pointinstead of just cheering you on, it will take you by the hand and show you exactly what you need to do before launching your business idea.

Chris Guillebeau, New York Times bestselling author of Born for This and The $100 Startup

People love to dream, imagine, and hope. But even great ideas without action and execution never get off the groundthey dont change the world or your bank account. This book will help identify your ONE sentence, your unfair advantage, and a plan of action to make your idea fly. Spectator or pilotyou get to choose.

Dan Miller, New York Times bestselling author, 48 Days to the Work You Love

Pat has done the perfect job of inspiring, teaching, motivating and guiding new entrepreneurs through the most important part of the business building processthe fundamentals. However, he goes further, taking us on a journey of discovery, confidence building and supportall with a healthy slice of reality! If you want to get started in online business the smart way, you need to read this book.

Chris Ducker, bestselling author of Virtual Freedom

Pat is one of my most trusted resources for Internet business education. Everything he teaches is tested and proven. Will It Fly? is no exception. If you want to start an online business then look no further. This book will take you step-by-step through the vetting process so that you can put the odds of success on your side. No smart entrepreneur should consider starting an online business without first running it through Will It Fly?

Todd Tresidder, Founder & Money Coach at FinancialMentor.Com

Its tempting to create random products and services then HOPE your customers will buy it. However, hope is NOT a strategy. In Will It Fly?, Governor Pat Flynn gives you a process to run your ideas through to gain the proof you need to confidently take your idea to market or shelf it before it costs you years, tears, and dollar bills. This is Paperback Business School.

Josh Shipp, Inc . magazine 30 under 30 Entrepreneur

I dont know if Will It Fly? is the only book of its kind, but I know that Ive never read a book like it. Whether you are an entrepreneur who wants to ensure that your next launch is the most successful of your career, or youre a wantrepreneur with an idea that you want to turn into a highly profitable business, this book will give you exactly what youre after.

Hal Elrod, #1 bestselling author of The Miracle Morning

Our time is the most important resource we have. Will It Fly? will help you to turn years of trial and error into mere days by helping you zero in on the business and life decisions that will create the life you want faster. You can bump your head again and again to figure it out, or you can take this incredible guidance from Pat Flynn and start creating the life you desire right now. It really is that powerful.

Shawn Stevenson, bestselling author and host of The Model Health Show, iTunes #1 Fitness & Nutrition Podcast

I wish I would have read this before launching my writing business. It would have saved me from so many mistakes. If you have an idea you want to share with the world, this book is required reading. Dont miss it.

Jeff Goins, bestselling author of The Art of Work

As entrepreneurs, all we have is TIME. Spending our limited bandwidth on a project with its only validation in our own head is a recipe for disaster. In Will it Fly?, Pat shares the recipe for SUCCESS. Grow your audience the RIGHT way, by asking for their struggles, constructing the solution in the form of a product/service/community, and create ONLY when theyve voted for with their wallet. Pat gives you the ingredients; its time to take ACTION!

John Lee Dumas, founder and host of EOFire.com

Launching a new product or service can be daunting. Thankfully, Pat Flynn is a knowledgeable guide who will encourage you, show you the essential steps, and help ensure youre on the right path. I wouldnt launch a product without reading this book first.

Dorie Clark, author of Stand Out and Reinventing You , and adjunct professor, Duke Universitys Fuqua School of Business

016 - Flynndustries , LLC. ALL RIGHTS RESERVED. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including, but not limited to, photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher at Attention: Permissions Coordinator, at the address below.

330 A St. #220

San Diego, CA 92101

Important Disclaimer

This publication contains materials designed to assist readers in evaluating the merits of business ideas for education purposes only. While the publisher and author have made every attempt to verify that the information provided in this book is correct and up to date, the publisher and author assume no responsibility for any error, inaccuracy, or omission.

The advice, examples, and strategies contained herein are not suitable for every situation. The materials contained herein are not intended to represent or guarantee you will achieve your desired results, and the publisher and author make no such guarantee. Neither the publisher nor author shall be liable for damages arising therefrom. Success is determined by a number of factors beyond the control of the publisher and author including, but not limited to, market conditions, the capital on hand, effort levels, and time. You understand every business idea carries an inherent risk of capital loss and failure.

This book is not intended for use as a source of legal or financial advice. Evaluating and launching a business involves complex legal and financial issues. You should always retain competent legal and financial professionals to provide guidance in evaluating and pursuing a specific business idea.

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