Albert-László Barabási - The Formula: The Universal Laws of Success
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The Formula: The Universal Laws of Success: summary, description and annotation
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In this pioneering examination of the scientific principles behind success, a leading researcher reveals the surprising ways in which we can turn achievement into success.
Too often, accomplishment does not equate to success. We did the work but didnt get the promotion; we played hard but werent recognized; we had the idea but didnt get the credit. Weve always been told that talent and a strong work ethic are the key to getting ahead, but in todays world these efforts rarely translate into tangible results. Recognizing this disconnect, Laszlo Barabasi, one of the worlds leading experts on the science of networks, uncovers what success really is: a collective phenomenon based on the thoughts and praise of those around you.
InThe Formula, Barabasi highlights the vital importance of community respect and appreciation when connecting performance to recognition--the elusive link between performance and success. By leveraging the power of big data and historic case studies, Barabasi reveals the unspoken rules behind who truly gets ahead and why, and outlines the twelve laws that govern this phenomenon and how we can use them to our own advantage.
Unveiling the scientific principles that drive success, this trailblazing book offers a new understanding of the very foundation of how people excel in todays society.
Too often, accomplishment does not equate to success. We did the work but didnt get the promotion; we played hard but werent recognized; we had the idea but didnt get the credit. Weve always been told that talent and a strong work ethic are the key to getting ahead, but in todays world these efforts rarely translate into tangible results. Recognizing this disconnect, Laszlo Barabasi, one of the worlds leading experts on the science of networks, uncovers what success really is: a collective phenomenon based on the thoughts and praise of those around you.
InThe Formula, Barabasi highlights the vital importance of community respect and appreciation when connecting performance to recognition--the elusive link between performance and success. By leveraging the power of big data and historic case studies, Barabasi reveals the unspoken rules behind who truly gets ahead and why, and outlines the twelve laws that govern this phenomenon and how we can use them to our own advantage.
Unveiling the scientific principles that drive success, this trailblazing book offers a new understanding of the very foundation of how people excel in todays society.
Albert-László Barabási: author's other books
Who wrote The Formula: The Universal Laws of Success? Find out the surname, the name of the author of the book and a list of all author's works by series.
Albert-laszlo Barabasi
Albert-László Barabási
Albert-László Barabási
Albert-Laszlo Barabasi
Sandra Anne Taylor
Todd Stottlemyre
Albert-László Barabási
Melanie A. Katzman
Albert-laszlo Barabasi
Albert-László Barabás
Albert-Laszlo Barabasi
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Copyright 2018 by Albert-Lszl Barabsi
Author photograph by Gabor de Fiala
Cover design by Christopher Sergio
Cover copyright 2018 by Hachette Book Group, Inc.
Hachette Book Group supports the right to free expression and the value of copyright. The purpose of copyright is to encourage writers and artists to produce the creative works that enrich our culture.
The scanning, uploading, and distribution of this book without permission is a theft of the authors intellectual property. If you would like permission to use material from the book (other than for review purposes), please contact permissions@hbgusa.com. Thank you for your support of the authors rights.
Little, Brown and Company
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First ebook edition: November 2018
Little, Brown and Company is a division of Hachette Book Group, Inc. The Little, Brown name and logo are trademarks of Hachette Book Group, Inc.
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ISBN 978-0-316-50547-5
E3-20180925-JV-PC
Contents
My wife says she fell in love with me because I knew the temperature of the sun. I met her in a coffee shop while preparing to teach my students the basics of thermodynamics. How could we possibly know such a thing? she asked. The idea that I could pin a number5,778 kelvin, to be preciseon something so far away, something so untouchable, so violently, immeasurably incendiaryseemed like a magic trick. Its the kind of answer any parent would love to supply to the questions kids tend to ask. Instead, we admit, I dont know, or speak in vague terms. The sun is hot. Really hot. But were talking about the glowing orb that illuminates our lives, the source of life as we know it. I found it baffling as a child that adults knew precious little about something so big.
My grandfather owned a fleet of trucks in his small Transylvanian village, but by the time I came along, all he had left of his business was his machine shop, a cavernous wooden shack where I spent every one of my vacation days. I loved that shop, which was in some ways my first laboratory, a place where I could safely break something down to its nuts and bolts, study its gears, and see exactly how it operated. Understanding what made something workthat was the fascination. It still is.
I come from a family of tinkerers. After Communism robbed my grandfather of his fleet of trucks, he fixed appliances for the whole neighborhood, examining the innards of an iron or a radio with patient confidence. My dad, a truck driver for the family business at a mere ten years old, could crawl underneath an ailing car, poke around for a few minutes, and emerge with blackened fingers and a pleased expression, the problem fixed. He spent his life always running somethinga school, a museum, a companyapproaching each job with the mind-set of a tinkerer, rolling up his sleeves and making it work no matter the circumstance.
Maybe its a tinkerers curiosity that turned me into a scientist. Early on, physics allowed me to explore the sprockets and gears of the universe and the very forces that control our lives. Looking for more challenges, I turned later to the complexities of networks and data. For a vigilant asker-of-questions, Ive chosen the right corner of the scientific world to call home. As long as a line of inquiry is based on numbersthe more the merrierI can pursue it doggedly, following its scent through the maze of data now available to researchers in our hyper-connected, technological world. Hunting down an answer inevitably leads to more questions, new possibilities that hover like gnats on the periphery of any research I conduct. I try to swat them away and stay focused on the task at hand, but Im not that different from the kid I once was, stubbornly asking Why? in response to well, pretty much anything. It is the quest for answers that gets me up in the morning and keeps me up at night.
These days I run the Center for Complex Network Research, in Boston, where my job is exploring the why behind topics as varied as how people or molecules interact, where and how links form, and what our interconnectedness can tell us about society or our biological origins. Weve examined the topology of the World Wide Web. Were looking at how tiny hiccups in our genetic networks lead to disease. Were exploring how our brains control their billions of neurons and how molecules in food attach to our proteins, ensuring our long-term health.
I love this kind of stuffthe math behind our social fabric, the way numbers provide a framework for understanding the essence of our connectedness. When I use models and tools to delve into unlikely topics for scientific analyses, these frameworks inevitably deepen our knowledge.
Thats precisely what we did with success. It took a few years, but after harvesting mountains of data on human accomplishment, we figured out a way to break the concept down to its constituents and study its gears. Our goal was to formulate success as a mathematical problem that computer scientists and physicists, using the unforgiving tools of quantitative science, could address in a definite fashion. It wasnt that different from pulling apart a bike, or using thermodynamics to fathom solar heat. Once we started seeing the mechanisms that create success, we began to answer the kinds of impossible questions I tortured my parents with as a child.
Exactly how, for instance, did we decide that this the blurry, unremarkable photo hanging in the Museum of Modern Artis a masterpiece?
Why is Carousel, not Cats, the best musical ever?
Are expensive schools worth it?
Why are there a mere handful of superstars in any field?
Add these to the hundreds of other questions about success, achievement, and reputation that seem, like the suns temperature, impossible to pin down. Is it our performance that pushes us up the corporate ladder? Do we get less or more creative over our lifetimes? Should we collaborate or compete with superstars? How do networkssocial and professionalaffect our access to success?
Believe it or not, quantitative answers can be found for all these seemingly unquantifiable questions. By examining the patterns in the data and identifying the mechanisms that produce success, we determined that we could address each of the questions head-on. Once we began to comprehend the universal forces at work behind our individual successes and failures, fascinating findings started to emerge.
We started with disaster, backhandedly landing on success. At the time, my lab was analyzing cell phone data to understand how people react to major catastrophes. Recognizing that this was a good opportunity for one to learn by doing, I assigned Dashun Wang, a gregarious, Chinese-born Ph.D. student, to help with the ongoing project. The endeavor resulted in a truly fascinating paper, one that I was certain would have a major impact on disaster relief efforts worldwide.
Except no one else thought so. Try as we might, we couldnt get it published. The highest-tier and then some of the lowest-tier journals rejected it. We joked that we should have removed the word disaster from the title, since that likely destined it for failure.
A lifelong basketball player, Dashun shrugged off our disastrous paper as if it were a setback on the court. The ironies amused him. But when he and I met one night to discuss his next project, he was eager to move on.
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