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Simone Murray - The Adaptation Industry: The Cultural Economy of Contemporary Literary Adaptation

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Simone Murray The Adaptation Industry: The Cultural Economy of Contemporary Literary Adaptation
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Adaptation constitutes the driving force of contemporary culture, with stories adapted across an array of media formats. However, adaptation studies has been concerned almost exclusively with textual analysis, in particular with compare-and-contrast studies of individual novel and film pairings. This has left almost completely unexamined crucial questions of how adaptations come to be made, what are the industries with the greatest stake in making them, and who the decision-makers are in the adaptation process. The Adaptation Industry re-imagines adaptation not as an abstract process, but as a material industry. It presents the adaptation industry as a cultural economy of six interlocking institutions, stakeholders and decision-makers all engaged in the actual business of adapting texts: authors; agents; publishers; book prize committees; scriptwriters; and screen producers and distributors. Through trading in intellectual property rights to cultural works, these six nodal points in the adaptation network are tightly interlinked, with success for one party potentially auguring for success in other spheres. But marked rivalries between these institutional forces also exist, with competition characterizing every aspect of the adaptation process. This book constructs an overdue sociology of contemporary literary adaptation, never losing sight of the material and institutional dimensions of this powerful process.

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The Adaptation Industry Simone Murrays book makes good on its promise to - photo 1
The Adaptation Industry

Simone Murrays book makes good on its promise to materialize adaptation studies. Murray frees the study of adaptation from its most persistent and constraining orthodoxies: the reliance on text-based analysis, the preoccupation with issues of fidelity, the privileging of individual over institutional agency. The Adaptation Industry gives us the first systematic examination of the way adaptations are produced: not as versions or translations of an original, nor as mere mediations between properly artistic fields of practice, but as a cultural form in their own right and one whose ascendency in our time has not, until now, been at all adequately appreciated. This is a game-changing book which no one interested in cultural theory or the contemporary narrative arts can afford to ignore.

Routledge Research in Cultural and Media Studies

1Video, War and the Diasporic

Imagination

Dona Kolar-Panov

2Reporting the Israeli-Arab

Conflict

How Hegemony Works

Tamar Liebes

3Karaoke around the World

Global Technology, Local Singing

Edited by Toru Mitsui and

Shuhei Hosokawa

4News of the World

World Cultures Look at

Television News

Edited by Klaus Bruhn Jensen

5From Satellite to Single Market

New Communication Technology

and European Public Service

Television

Richard Collins

6The Nationwide Television

Studies

David Morley and Charlotte

Bronsdon

7The New Communications

Landscape

Demystifying Media Globalization

Edited by Georgette Wang, Jan

Servaes and Anura Goonasekera

8Media and Migration

Constructions of Mobility and

Difference

Edited by Russell King and Nancy

Wood

9Media Reform

Democratizing the Media,

Democratizing the State

Edited by Monroe E. Price, Beata

Rozumilowicz and Stefaan G.

Verhulst

10 Political Communication in

a New Era

Edited by Gadi Wolfsfeld

and Philippe Maarek

11 Writers Houses and the Making

of Memory

Edited by Harald Hendrix

12 Autism and Representation

Edited by Mark Osteen

13 American Icons

The Genesis of a National Visual

Language

Benedikt Feldges

14 The Practice of Public Art

Edited by Cameron Cartiere and

Shelly Willis

15 Film and Television after DVD

Edited by James Bennett

and Tom Brown

16 The Places and Spaces of

Fashion, 18002007

Edited by John Potvin

17 Communicating in the Third

Space

Edited by Karin Ikas and

Gerhard Wagner

18 Deconstruction after 9/11

Martin McQuillan

19 The Contemporary Comic Book

Superhero

Edited by Angela Ndalianis

20 Mobile Technologies

From Telecommunications to

Media

Edited by Gerard Goggin and

Larissa Hjorth

21 Dynamics and Performativity

of Imagination

The Image Between the Visible

and the Invisible

Edited by Bernd Huppauf and

Christoph Wulf

22 Cities, Citizens, and Technologies

Urban Life and Postmodernity

Paula Geyh

23 Trauma and Media

Theories, Histories, and Images

Allen Meek

24 Letters, Postcards, Email

Technologies of Presence

Esther Milne

25 International Journalism and

Democracy

Civic Engagement Models from

Around the World

Edited by Angela Romano

26 Aesthetic Practices and Politics in

Media, Music, and Art

Performing Migration

Edited by Roco G. Davis,

Dorothea Fischer-Hornung and

Johanna C. Kardux

27 Violence, Visual Culture, and the

Black Male Body

Cassandra Jackson

28 Cognitive Poetics and Cultural

Memory

Russian Literary Mnemonics

Mikhail Gronas

29 Landscapes of Holocaust

Postmemory

Brett Ashley Kaplan

30 Emotion, Genre, and Justice in

Film and Television

E. Deidre Pribram

31 Audiobooks, Literature, and

Sound Studies

Matthew Rubery

32 The Adaptation Industry

The Cultural Economy of

Contemporary Literary

Adaptation

Simone Murray

33 Branding Post-Communist

Nations

Marketizing national identities in

the new Europe

Edited by Nadia Kaneva

The Adaptation Industry
The Cultural Economy of
Contemporary Literary Adaptation
Simone Murray
The Adaptation Industry The Cultural Economy of Contemporary Literary Adaptation - image 2
First published 2012
by Routledge
711 Third Avenue, New York, NY 10017
Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
2012 Simone Murray
The right of Simone Murray to be identified as author of this work
has been asserted by her in accordance with sections 77 and 78 of the
Copyright, Designs and Patents Act 1988.
Everyday I Write the Book (Words & Music by Elvis Costello)
Copyright Universal Music Publishing MGB Australia Pty Ltd.
International Copyright Secured. All Rights Reserved. Used by Permission.
WARNING: It is illegal to copy this work without permission.
All rights reserved. No part of this book may be reprinted or reproduced
or utilised in any form or by any electronic, mechanical, or other means,
now known or hereafter invented, including photocopying and recording,
or in any information storage or retrieval system, without permission in
writing from the publishers.
Trademark notice : Product or corporate names may be trademarks or
registered trademarks, and are used only for identification and explanation
without intent to infringe.
Library of Congress Cataloging in Publication Data
Murray, Simone.
The adaptation industry : the cultural economy of contemporary literary
adaptation / Simone Murray.
p. cm. (Routledge research in cultural and media studies ; 32)
Includes bibliographical references and index.
1. LiteratureAdaptationsHistory and criticism. 2. Film adaptations
History and criticism. 3. Mass media and literature. 4. Cultural fusion.
I. Title.
PN171.A33 M87
306.4dc23
2011024305
ISBN13: 9780415999038 (hbk)
ISBN13: 9780203807125 (ebk)
Printed and bound in the United States of America on acid-free paper
by IBT Global

For K.

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