The Adaptation Industry
Simone Murrays book makes good on its promise to materialize adaptation studies. Murray frees the study of adaptation from its most persistent and constraining orthodoxies: the reliance on text-based analysis, the preoccupation with issues of fidelity, the privileging of individual over institutional agency. The Adaptation Industry gives us the first systematic examination of the way adaptations are produced: not as versions or translations of an original, nor as mere mediations between properly artistic fields of practice, but as a cultural form in their own right and one whose ascendency in our time has not, until now, been at all adequately appreciated. This is a game-changing book which no one interested in cultural theory or the contemporary narrative arts can afford to ignore.
Routledge Research in Cultural and Media Studies
1Video, War and the Diasporic
Imagination
Dona Kolar-Panov
2Reporting the Israeli-Arab
Conflict
How Hegemony Works
Tamar Liebes
3Karaoke around the World
Global Technology, Local Singing
Edited by Toru Mitsui and
Shuhei Hosokawa
4News of the World
World Cultures Look at
Television News
Edited by Klaus Bruhn Jensen
5From Satellite to Single Market
New Communication Technology
and European Public Service
Television
Richard Collins
6The Nationwide Television
Studies
David Morley and Charlotte
Bronsdon
7The New Communications
Landscape
Demystifying Media Globalization
Edited by Georgette Wang, Jan
Servaes and Anura Goonasekera
8Media and Migration
Constructions of Mobility and
Difference
Edited by Russell King and Nancy
Wood
9Media Reform
Democratizing the Media,
Democratizing the State
Edited by Monroe E. Price, Beata
Rozumilowicz and Stefaan G.
Verhulst
10 Political Communication in
a New Era
Edited by Gadi Wolfsfeld
and Philippe Maarek
11 Writers Houses and the Making
of Memory
Edited by Harald Hendrix
12 Autism and Representation
Edited by Mark Osteen
13 American Icons
The Genesis of a National Visual
Language
Benedikt Feldges
14 The Practice of Public Art
Edited by Cameron Cartiere and
Shelly Willis
15 Film and Television after DVD
Edited by James Bennett
and Tom Brown
16 The Places and Spaces of
Fashion, 18002007
Edited by John Potvin
17 Communicating in the Third
Space
Edited by Karin Ikas and
Gerhard Wagner
18 Deconstruction after 9/11
Martin McQuillan
19 The Contemporary Comic Book
Superhero
Edited by Angela Ndalianis
20 Mobile Technologies
From Telecommunications to
Media
Edited by Gerard Goggin and
Larissa Hjorth
21 Dynamics and Performativity
of Imagination
The Image Between the Visible
and the Invisible
Edited by Bernd Huppauf and
Christoph Wulf
22 Cities, Citizens, and Technologies
Urban Life and Postmodernity
Paula Geyh
23 Trauma and Media
Theories, Histories, and Images
Allen Meek
24 Letters, Postcards, Email
Technologies of Presence
Esther Milne
25 International Journalism and
Democracy
Civic Engagement Models from
Around the World
Edited by Angela Romano
26 Aesthetic Practices and Politics in
Media, Music, and Art
Performing Migration
Edited by Roco G. Davis,
Dorothea Fischer-Hornung and
Johanna C. Kardux
27 Violence, Visual Culture, and the
Black Male Body
Cassandra Jackson
28 Cognitive Poetics and Cultural
Memory
Russian Literary Mnemonics
Mikhail Gronas
29 Landscapes of Holocaust
Postmemory
Brett Ashley Kaplan
30 Emotion, Genre, and Justice in
Film and Television
E. Deidre Pribram
31 Audiobooks, Literature, and
Sound Studies
Matthew Rubery
32 The Adaptation Industry
The Cultural Economy of
Contemporary Literary
Adaptation
Simone Murray
33 Branding Post-Communist
Nations
Marketizing national identities in
the new Europe
Edited by Nadia Kaneva
The Adaptation Industry
The Cultural Economy of
Contemporary Literary Adaptation
Simone Murray
First published 2012
by Routledge
711 Third Avenue, New York, NY 10017
Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
2012 Simone Murray
The right of Simone Murray to be identified as author of this work
has been asserted by her in accordance with sections 77 and 78 of the
Copyright, Designs and Patents Act 1988.
Everyday I Write the Book (Words & Music by Elvis Costello)
Copyright Universal Music Publishing MGB Australia Pty Ltd.
International Copyright Secured. All Rights Reserved. Used by Permission.
WARNING: It is illegal to copy this work without permission.
All rights reserved. No part of this book may be reprinted or reproduced
or utilised in any form or by any electronic, mechanical, or other means,
now known or hereafter invented, including photocopying and recording,
or in any information storage or retrieval system, without permission in
writing from the publishers.
Trademark notice : Product or corporate names may be trademarks or
registered trademarks, and are used only for identification and explanation
without intent to infringe.
Library of Congress Cataloging in Publication Data
Murray, Simone.
The adaptation industry : the cultural economy of contemporary literary
adaptation / Simone Murray.
p. cm. (Routledge research in cultural and media studies ; 32)
Includes bibliographical references and index.
1. LiteratureAdaptationsHistory and criticism. 2. Film adaptations
History and criticism. 3. Mass media and literature. 4. Cultural fusion.
I. Title.
PN171.A33 M87
306.4dc23
2011024305
ISBN13: 9780415999038 (hbk)
ISBN13: 9780203807125 (ebk)
Printed and bound in the United States of America on acid-free paper
by IBT Global
For K.
Contents
List of Illustrations
Figures