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Steven Anderson - New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor

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Steven Anderson New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor
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Market-based development strategies designed to help the worlds poor receive significant support from advocates, academics, governments, and the media, yet frequently the perceived success of these programs rests on carefully selected examples and one-sided, enthusiastic accounts. In practice, these approaches are often poorly defined and executed, with little balanced, comparative analysis of their true strengths and weaknesses.
This book is the first to assess emerging market-based social change approaches comparatively, focusing specifically on social entrepreneurship, corporate social responsibility, fair trade, and private sustainable development. Steven G. Anderson begins by identifying the problems these programs address and then describes their core, shared principles. He follows with a general framework for defining and evaluating these and other development approaches. Separate chapters provide background on the historical development and application of each approach, as well as interpretations of the processes for implementation and the underlying behavioral assumptions related to successful outcomes. A final chapter compares each approach across a set of important program development dimensions and analyzes the utility of market-based approaches as part of a general consideration of social development strategies for the developing world.

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NEW STRATEGIES FOR SOCIAL INNOVATION
New Strategies for Social Innovation
MARKET-BASED APPROACHES FOR ASSISTING THE POOR
Steven G. Anderson
Picture 1COLUMBIA UNIVERSITY PRESS NEW YORK
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COLUMBIA UNIVERSITY PRESS
Publishers Since 1893
New York Chichester, West Sussex
cup.columbia.edu
Copyright 2014 Columbia University Press
All rights reserved
E-ISBN 978-0-231-53738-4
Library of Congress Cataloging-in-Publication Data
Anderson, Steven G.
New strategies for social innovation: Market-based approaches for assisting the poor / Steven G. Anderson.
pages cm
Includes bibliographical references and index.
ISBN 978-0-231-15922-7 (cloth : alk. paper) ISBN 978-0-231-15923-4 (pbk. : alk. paper) ISBN 978-0-231-53738-4 (ebook)
1. Social entrepreneurship. 2. Social responsibility of business. 3. Sustainable development. 4. Social change. I. Title.
HD60.A437 2014
658.4'08dc23
2014011302
A Columbia University Press E-book.
CUP would be pleased to hear about your reading experience with this e-book at .
Cover design: Michelle Taormina
References to websites (URLs) were accurate at the time of writing.
Neither the author nor Columbia University Press is responsible for URLs
that may have expired or changed since the manuscript was prepared.
CONTENTS
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I SHOULD BEGIN BY EXPRESSING what a pleasure it has been to write this book. Doing so has provided the luxury of exploring ideas brought forward by many thoughtful persons from diverse fields. My rather circumspect journey in this direction began when I was a PhD student in the Department of Political Science at the University of Michigan in the 1980s. At that time, Professor John Kingdon was studying the importance of agenda setting in public policy development, and he coined the term political entrepreneur to convey the importance of innovative idea generators and carriers in the public policy process.
This notion resonated with me as I entered a 10-year career in politics and public service, and it influenced my thinking as I began to more broadly consider social development issues upon returning to academia. In particular, I saw a similarity between the political entrepreneurs about whom Kingdon wrote and the emergence of social entrepreneurs in the business literature. As a faculty member in the School of Social Work at the University of Illinois at UrbanaChampaign (UIUC), I became a fellow at the new Center for Entrepreneurial Leadership in the School of Business in 2005, where I focused on understanding social entrepreneurship and its possibilities in human services program development and education. I then was fortunate to serve as a Fulbright Scholar at Nankai University in Tianjin, China, in 2010, and I used that time to develop many of the ideas for this book.
I am happy to thank many fine people for their intellectual ideas, encouragement, and tangible support related to this work. I have been influenced a great deal in my thinking about social problems, governments, and markets by the work of Charles Lindblom and am continually grateful for this exposure. Anthony Mendez, then Director of the Center for Entrepreneurial Leadership at UIUC, brought together a diverse group of teachers and researchers to consider entrepreneurship more broadly than it often is, and he was very generous in the resources and support he extended to my work. Dean Wynne Korr of the UIUC School of Social Work likewise encouraged my pursuit of these ideas, as well as my Fulbright project.
I could not have asked for a better place to develop my book than Nankai University. Professor Xinping Guan was a wonderful host and also provided me with great opportunities to learn about social development in China. I also came to know Professor Feibei Zheng at Nankai University and Professors Gao Jianguo and Shenli Chen at Shandong University as I studied and taught in China, and they all exposed me to important ideas, issues, and nuances of Chinese social policy development. I likewise benefited from teaching many Chinese social work and social welfare graduate students during this period; their intelligence, hard work, and compassion about social issues were a constant source of inspiration to me. After returning from China, I became Director of the School of Social Work at Arizona State University (ASU), where I similarly benefited from a collegial and supportive work environment.
I am especially thankful for the contributions made to this book by four research assistants: Seonmi Kim and Minli Liao at UIUC and Xiang Gao and Jill Urbaeva at ASU. All provided substantial support with literature reviews on various topics, and Xiang additionally reviewed the entire manuscript. I benefited in formulating my ideas about microenterprise development from discussions with Seonmi and with Min Zhan, my long-time colleague at UIUC; Seonmi also provided excellent guidance on empirical findings related to microenterprises. Carolina Herrera and Felipe Ruiz in the College of Public Programs at ASU expertly developed all of the figures for the book. The quality of my work also was enhanced by the thoughtful comments of anonymous reviewers, at the proposal stage and in critiquing my draft manuscript, and by editing provided by Rebecca Edwards.
On a personal level, I appreciate the support and camaraderie of my family and friends, who always have encouraged my work. In addition to providing me with a happy daily life, my wife, Yali Feng, was instrumental in my completion of this bookthrough tangible help, constructive prodding, and by assuming increased child care responsibilities for our daughter. I am dedicating the book to Merlin Taber, who stimulated my interest in social policy when I was a student and who has been a great mentor and friend ever since.
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