Zaid Hassan - The Social Labs Revolution: A New Approach to Solving Our Most Complex Challenges

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More Praise for The Social Labs Revolution

A profoundly important and timely book.

Joseph Jaworski, author of the international bestseller Synchronicity

An innovative, powerful new approach for lasting social change.

Minh-Thu Pham, Director of Public Policy, United Nations Foundation

An important milestone in learning how to address our most profound challenges.

Adam Kahane, author of Solving Tough Problems, Power and Love, and Transformative Scenario Planning

Prototyping and systemic approaches have worked for entrepreneurs Zaid Hassan shows us how they can work for complex social issues.

Howard Rheingold, author of the bestsellers Virtual Reality, The Virtual Community, Smart Mobs, and Net Smart

Anyone interested in doing something about the complex, multicultural, economico-politico-social problems that the planet is facing must read this book.

Edgar H. Schein Professor Emeritus, MIT Sloan School of Management, and author of Humble Inquiry

Opens up the space to see, seed, and grow better possibilities.

Dr. Angela Wilkinson, Counselor for Strategic Foresight, Organisation for Economic Co-operation and Development

A highly readable, provocative narrative filled with insights, questions, and, above all, a deep yearning to know how best to make a difference.

Margaret J. Wheatley, author of Leadership and the New Science and, most recently, So Far from Home

A brilliant book, brave and honest.

Mustafa Suleyman, cofounder and Chief Product Officer, DeepMind Technologies

A powerful and practical bookread it.

Tim Harford, author of The Undercover Economist Strikes Back and Senior Columnist, Financial Times

Truly personal, analytical, and luminousessential reading for all those who aspire to effect deep and sustainable social change.

Gabriella Etmektsoglou, Director, New York University Berlin

Offers a promising approach to achieving real change.

Wael Hmaidan, Director, Climate Action Network International

An extremely compelling and readable manifesto for people looking for effective solutions beyond packaged development programs.

Melissa Finn, Lecturer, Department of Political Science, Wilfrid Laurier University

Shows how to engage with complexity and offers a compelling alternative to plans that can be outdated by the time they are written.

Danny Burns, Team Leader, Institute of Development Studies, University of Sussex

Required reading for policymakers, practitioners, academics, and engaged citizens everywhere.

Milla McLachlan, Director, Southern Africa Food Lab

Hassan is a facilitative leader of systemic change. Read this book if you seek wisdom and practical experience.

Hal Hamilton, Codirector, Sustainable Food Lab

This is the type of book I will always have two copies of: one as an immediately useful narrative, and one to share with others.

George Roter, CEO and cofounder, Engineers without Borders Canada

Innovative, informative, accessible, and relevant. Strongly recommended.

Wajahat Ali, cohost of Al Jazeera Americas @AJAMStream

A must-read for all who are trying to tackle the many social problems afflicting our planet.

Kamran Bokhari, Vice President, Middle Eastern and South Asian Affairs, Stratfor, and coauthor of Political Islam in the Age of Democratization

Zaid Hassan understands processes of social change.

Dr. H. A. Hellyer, Nonresident Fellow, Foreign Policy, The Brookings Institution

This book will help you not just find better answers to systemic problems but build better strategies for changing the systems themselves.

Alex Steffen, Planetary Futurist in Residence, IDEO, and author of Carbon Zero

THE SOCIAL LABS REVOLUTION

THE SOCIAL LABS REVOLUTION

A NEW APPROACH TO SOLVING OUR MOST COMPLEX CHALLENGES

Zaid Hassan

A Reos Publication

The Social Labs Revolution

Copyright 2014 by Zaid Hassan

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below.

Berrett-Koehler Publishers, Inc. 235 Montgomery Street, Suite 650 San Francisco, California 94104-2916 Tel: (415) 288-0260, Fax: (415) 362-2512 www.bkconnection.com

Ordering information for print editions

Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the Special Sales Department at the Berrett-Koehler address above.
Individual sales. Berrett-Koehler publications are available through most bookstores. They can also be ordered directly from Berrett-Koehler: Tel: (800) 929-2929; Fax: (802) 864-7626; www.bkconnection.com Orders for college textbook/course adoption use. Please contact Berrett-Koehler: Tel: (800) 929-2929; Fax: (802) 864-7626.
Orders by U.S. trade bookstores and wholesalers. Please contact Ingram Publisher Services, Tel: (800) 509-4887; Fax: (800) 838-1149; E-mail: for details about electronic ordering.

Berrett-Koehler and the BK logo are registered trademarks of Berrett-Koehler Publishers, Inc.

First Edition
Paperback print edition ISBN 978-1-62656-073-4
PDF e-book ISBN 978-1-62656-074-1
IDPF e-book ISBN 978-1-62656-075-8

2013-1

Produced by BookMatters; edited by Tanya Grove, proofread by Janet Reed Blake, and indexed by Leonard Rosenbaum. Cover designer: Kirk DouPonce, DogEared Design.

For Mia

Corruptio optimi quae est pessima.

CONTENTS

Joi Ito, Director, MIT Media Lab

Notes from a Practicing Heart

What Are Social Laboratories?

FOREWORD

by Joi Ito, director, MIT Media lab

The Media Lab, the interdisciplinary research center I direct at the Massachusetts Institute of Technology, faces a challenge: how do we connect the discoveries we make in our labs with the real problems people face in their communities?

I found myself confronting this problem when I organized a group of students, faculty, and advisors to visit Detroit, the city where I grew up, to explore how the Media Lab might help address the many challenges the city faces. Community organizer Shaka Senghor quickly set me straight. Hundreds of people come to Detroit hoping to solve the citys problems. The only way these solutions work is when theyre developed in partnership with the people actually affected by these problems. The Media Lab can be a powerful contributor to addressing the problems Detroit faces, but only in partnership with citizens, organizations in the community, and local government.

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