Hindle Patton - How to Start and Run a Commercial Art Gallery

Copyright 2018 by Edward Winkleman and Patton Hindle

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Cover design by Mary Belibasakis

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Library of Congress Cataloging-in-Publication Data

Names: Winkleman, Edward. | Hindle, Patton, author.

Title: How to start and run a commercial art gallery / Edward Winkleman, Patton Hindle.

Description: Second edition. | New York: Allworth Press, An imprint of Skyhorse Publishing, 2018. | Includes bibliographical references and index.

Identifiers: LCCN 2018033592 (print) | LCCN 2018033978 (ebook) | ISBN 9781621536574 (eBook) | ISBN 9781621536567 (pbk.:alk. paper)

Subjects: LCSH: Art galleries, CommercialManagement. | New business enterprisesManagement.

Classification: LCC N8620 (ebook) | LCC N8620 .W56 2018 (print) | DDC 708.0068dc23

LC record available at https://lccn.loc.gov/2018033592

Print ISBN: 978-1-62153-656-7

eBook ISBN: 978-1-62153-657-4

Printed in the United States of America

Table of Contents

Acknowledgments

From Edward Winkleman

Had not publisher Tad Crawford and his world-class colleagues at Allworth Press conceived of this book, we would not be writing an acknowledgments section at all. Therefore, our first thanks must go out to the Allworth author Daniel Grant, for recommending me for this book, and then to Tad Crawford for his guidance and kind encouragement throughout the process, particularly for his willingness to expand the concept from the original to include a new coauthor and look at the topic from a new perspective. We are also very grateful for the patience and guidance of Zoe Wright, assistant editor, and Chamois Holschuh, assistant project editor.

A number of fellow art dealers (past and present) were very generous with their time and advice as we were writing this book. In particular I would like to thank Andrew Witknin, Penny Pilkington, Wendy Olsoff, Michael Jenkins, Pavel Zoubok, Jeff Bailey, Margaret Thatcher, Valerie McKenzie, Zesty Meyers, Lisa Schroeder, and Sara Jo Romero. I would also like to thank other colleagues who have been helpful with their advice to me over the years. Many of them may be surprised to see their names listed here, but I learned so much of what I know about the art world and running a gallery from their teachings, examples, and thoughtful recommendations that I would feel guilty for not noting it here. They include Sheri Pasquarella, Joe Amrhein, Magdalena Sawon and Tamas Banovich, Alun Williams, Ronald Feldman, Paul Hedge, John Post Lee and Karin Bravin, Steven Sergiovanni, Monica Herman, Heather Darcy Bhandari, Irena Popiashvili, Marisa Newman, Noah Horowitz, Amanda Coulson, Helen Allen, Helen Toomer, Grela Orihuela, and Heather Marx and Zavattero. There were also art world professionals who dont own galleries who were kind enough to help me explain how they interact with art dealers. Special thanks go to Franklin Boyd, Esq.; Elizabeth Estabrook; Kathleen Forde; and Etienne Frossard for sharing their expertise as well. I also owe a debt of gratitude to New York collectors Michael Hoeh, Joel and Zo Dictrow, Glenn and Amanda Fuhrman, and many, many more (and one, in particular, who wished to remain anonymous but knows who he is). What none of you may know, business matters completely aside, is how truly lovely it has been to get to know you over the years.

Much of what youll read in this book was first explored through the open forum of my blog (www.edwardwinkleman.com), where generous art world professionals, passionate art lovers from around the globe, and artists in particular have contributed to and helped me refine what I consider the best practices for dealing in art. I am very grateful to my readers for their comments, questions, and constant reality checks. Further, I would like to thank the curators, writers, collectors, and mostly the artists I have worked with over the years, many of whom have become very dear friends, for making every day in the gallery an experience I cherish. A huge thanks goes to the artists we have worked with over the years, including Ivin Ballen, Cathy Begien, Jennifer Dalton, Rory Donaldson, Muratbek Djumaliev, Yevgeniy Fiks, Leslie Thornton, Joy Garnett, Christopher K. Ho, Christopher Lowry Johnson, Gulnara Kasmalieva, Alois Kronschlaeger, David Kinast, Thomas Lendvai, Carlos Motta, Sarah Peters, Jimbo Blachly, Lytyle Shaw, Shane Hope, Eve Sussman, and Andy Yoder. You all made the ups and downs entirely worth it!

Finally, despite closing our gallery in 2014, we certainly would have had to close many, many years earlier had it not been for the constant support and encouragement of my coowner and life partner, Murat Orozobekov. I dedicate my portion of this book to him and look forward to our next art-dealing adventures!

From Patton Hindle

Its not every day that someone you have read, called on for advice, and consider a mentor walks into your gallery and asks you to join on in revising a text that nearly every dealer you know owns. So, I am grateful to Ed for not only years of mentorship and friendship but for thinking of me when Tad approached him to update this essential text.

I would not have found my place or home in the art world without several very important women telling me all along that my voice was important and supported. For this Im grateful to my best friend and basically family, Kristen Dodge. We both benefited from the wisdom of the incredible Abigail Goodman in our early days, and Im so proud of what weve each managed to achieve over the past decade. Further, to my powerful all-female sounding board group for the arts and for life, Natalie Bell, Kristen Becker, and Anna Stothart: thank you for the travels, relationships, and understanding that the art world is a deeply rooted and supportive community.

My favorite collaborator, to whom I owe so much gratitude for making every day, even the most stressful, at yours mine & ours fun and creative, RJ Supa. Im so proud of what weve created together and thrilled to watch our gallery grow. And Id be remiss not to thank the man who makes the Internet happen and all of our new media exhibitions pristine among dozens of other areas, Nick Rymer.

To our ever-growing artist family who help build yours mine & ours as the community space we intendedIm so excited to keep our engagement growing and to provide a platform for meaningful engagement.

Finally, Im indebted to my parents for always trusting my judgment. Even on that day I called to nervously tell them I was going to open a gallery fully knowing the risks, they immediately supported me. They were the party animals in attendance at our opening to champion our space as much as those of us who own it and have exhibited at it do. Thank you for a lifetime of love and friendship, and for always instilling in me that I should do what I love.