Joe Lavine - How to Light Beer: A Photographer’s Guide to Working with Cans, Bottles, and Pours
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- Book:How to Light Beer: A Photographer’s Guide to Working with Cans, Bottles, and Pours
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A Photographers Guide to Working with Cans, Bottles, and Pours
Joe Lavine and Brad Bartholomew
This book is dedicated to my late father who taught me the importance of enjoying a fine crafted beer.
Joe
I dedicate this to my dad and all the great friends whove shared a beer with me over the years.
Brad
Joe Lavine is an award winning commercial photographer, educator, and author based in Colorado. For more than two decades he has specialized in food and beverage photography. His clients include General Mills, McDonald's, Coors, Pillsbury, Betty Crocker, Wells Fargo, Duracell, and Coleman Foods. Joe has been a college instructor for 15 years, and he has written magazine articles and contributed to books on photography. See his work at lavinephoto.com.
Brad Bartholomew has been photographing a wide-range of subjects for 26 years. His specialty is not specializing, treating each subject with enthusiasm, respect, and a sense of wonder. He has photographed people and products for advertising agencies, design firms, and clients, including Celestial Seasonings, JD Edwards, Forest Oil, Head Sports, Pentax, Qwest, Xcel Energy, and Keller Homes. He has been an instructor for over 25 years. See his work at bartholomewphoto.com.
Approximately 15,000 breweries exist in the world2,000 in the United States aloneand they are producing more than 56,000 different types of beer. That is a lot of a truly wonderful thing. We love beer. We love the way it looks, the way it smells, the way it tastes, and within moderation, the way it makes us feel. We love the way the bubbles dance as the head just crests the top of the glass. When it comes right down to it, whats not to like?
We also like photographing beerand with so many breweries around, and new ones popping up every day, there is ample opportunity to do so. There are so many different types of beer, with wildly different characteristics, making approaches to shooting beer virtually endless. Beers differ in color and opacity. The way the bubbles combine to form the head in a glass vary from light and porous to dense and velvety. Some beers are shimmering gold while others are deep chocolate brown. Capturing the essence of each individual beer is extremely challenging.
This book is designed to help intermediate to professional photographers improve the beer images they produce by becoming proficient in a variety of lighting and styling techniques. If you are familiar with our previous book, Light Right, you know that we believe there are no pat answers to any given photographic problem. Creating compelling images demands that the photographer thoroughly analyze each subject and then develop a game plan to successfully capture that subject. We will briefly discuss how to develop a game plan and then move on to specific techniques for photographing beer.
In this book, we will spend a great deal of time reviewing very specific techniques used by professionals related to photographing a particular product: beer. We will explore a variety of lighting scenarios, different approaches to styling the beer, and then postproduction techniques to enhance the final images. All of this requires patience and experimentation on your part, but at the end of a long hard shoot, you get to sit back and crack open a cold one.
Your Choices Start Here
When photographing any subject, every photographer encounters a series of problems that need to be solved and an array of choices that need to made. Were big proponents of studying the subject before breaking out any background surfaces, props, or lighting gear. What inherent properties does the subject possess that you want to feature? What makes it different from similar subjects, and what youre trying to say about the subject?
Photographing beer is a classic example of this. On the surface, beer is beer. But when you start to study it, you notice significant differences between various types of this wonderful beverage. Some are light gold and have a shimmery transparent quality while others are dense, dark, and richly opaque. Each of these beers has a distinct set of properties that can be used to tell a story. Once you understand its characteristics, you can better decide how you want to light the beer, the glass you want to use, and what props and backgrounds are most appropriate.
Tip:
Many of the techniques discussed in this chapter can be applied to a variety of subject matter. As you read, think about how you can use the information for subjects other than beer.
Beer Ingredients
Theres not enough room here to describe all the types of beer and their characteristics. Instead, we review three popular varieties and discuss how analyzing their unique characteristics helps you tell the story you want to convey. Before we discuss these specific types of beer, lets take a very brief look at the ingredients of beer. (If you are so inclined, you can find other sources that go into great detail about beer types, characteristics, and ingredients.) Beer consists of water, a starch source, hops, yeast, and sometimes a clarifying agent. By volume, water is the main ingredient, and an important part of determining the kind of beer that should be brewed. The water may contain certain minerals that make it better suited to certain types of beer. The starch is usually a malted grainthe darker the malt, the darker the beer. These malted grains create sugars that the yeast metabolizes into alcohol and carbon dioxide (the bubbles). Different types of yeast can also affect the flavor and other characteristics of the beer. Hops flavor the beer and also serve as a preservative. Clarifying agents remove particulate matter that make the beer look cloudy. Not all beers use clarifying agentsin fact, many wheat beers do not and as result they appear somewhat cloudy.
Wheat beer is produced using wheat as its primary grain source. These beers are made with both malted and unmalted wheat and they can be filtered or unfiltered. Special types of yeast can be used to give the beer floral and/or fruity flavor notes. Wheat beers tend to be fairly light in character and are crisp and clean due to high carbonation. Because of these characteristics, brewers tend to market these beers in the spring and summer.
At this point you may be saying, I am a photographer, not a brewer. Why should I care about any of this stuff? The reason you care is because this information can and should be used to help you build your images. Great photographs help the viewer experience the product. Decisions about how to photograph various subjects make it easier for viewers to envision themselves in particular situations. Although it is not a wheat beer, Corona has established a strong brand that makes you feel like you are on vacation in Mexico whenever you drink one. White sand, blue water, and beer with a lime = vacation.
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