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Mark Ovenden - London Underground by Design

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Mark Ovenden London Underground by Design
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London Underground By Design is the beautifully illustrated new book from Mark Ovenden, the acclaimed author of Great Railway Maps of the World, published to coincide with the 150th anniversary of the Tube in 2013.

Since its establishment 150 years ago as the worlds first urban subway, the London Underground has continuously set a benchmark for design that has influenced transit systems from New York to Tokyo, Moscow to Paris and beyond. London Underground by Design is the first meticulous study of every aspect of that feat, a comprehensive history of one of the worlds most celebrated design achievements, and of the visionaries who brought it to life.

Beginning in the pioneering Victorian age, Mark Ovenden charts the evolution of architecture, branding, typeface, map design, interior and textile styles, posters, signage and graphic design and how these came together to shape not just the Undergrounds identity, but the character of London itself. This is the story of celebrated designers - from Frank Pick, the guru who conceptualised the modern Tubes look under the design fit for purpose mantra, to Harry Beck, Tube diagram creator, and from Marion Dorn, one of the twentieth centurys leading textile designers, to Edward Johnston, creator of the distinctive font that bears his name, as well as Leslie Green, designer of central Londons distinctive ruby-red tiled stations, and the Design Research Units head, Misha Black, who in the 1960s rebranded British Railways and created the Victoria lines distinctive style, and Sir Norman Foster, architect of Canary Wharf station.

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Mark Ovenden
LONDON
UNDERGROUND
BY
DESIGN
For Pat and Derek who picked Penguins for Tube travel Picture Credits The - photo 1

For Pat and Derek who picked Penguins for Tube travel

Picture Credits

The majority of the images in this book have been sourced from and reproduced with kind permission of the London Transport Museum, TfL Archives and the extensive private collections of those such as Mike Ashworth, Peter Lloyd, Derek Mayes and Max Roberts, plus many images from the authors own collection.

Additional images have been provided by courtesy of and with much appreciation to: Acanthus LW Architects ().

Images lent by various collectors above including from periodicals: Electric Review (), The copyright of all of the images remains with the original owners.

Introduction
Kevin McCloud Channel 4s Grand Designs presenter and architect To travel the - photo 2

Kevin McCloud, Channel 4s Grand Designs presenter and architect

To travel the underground is to travel through design time. One hundred and fifty years of it. From the crystalline concrete light wells of Heathrow Terminal 5 you can trundle six stops to the Art Deco triumphalism of Osterley, thence straight on to visit the glorious Arts and Crafts facade of Russell Square before changing at Kings Cross to admire the original Victorian brickwork of the Metropolitan line, the first underground railway in the world, completed in 1863. This will lead you to the planetarium for a forty-five minute tour of Deep Time. Nothing, however, rivals the architectural and design experience of the Underground. It is encapsulating and immersive; a contrived world that you cannot confuse with a National Trust tour, thanks to the advertising, the smell of brakes and the purposefulness of it all. The Underground is no heritage site or fusty working museum. It is a complex, functioning piece of infrastructure, animated by the one billion people that use it every year, as much as by the trains.

Travelling within the confines of the Circle line, it would be tempting to think of the Underground as a principally twentieth-century invention. It was not. It was a twentieth-century reinvention or integration of a system that had grown with lightning speed between 1863 and the end of the nineteenth century, created by rival operating companies of different lines: the Met, the District, the City and South London Railway, the Central London Railway or Tube and the Underground Electric Railway Company of London. Their separate identities are still clearly visible on the suburban lines. Was there a coherent style? No. There was a jumbled mass of architecture, typefaces and liveries, especially in those early years of steam. Simple wooden stations vied with ornate brickwork and the lunatic Ottoman extravagance and thirty-metre minarets of Blackfriars Underground station. Timetables and maps were printed with gothic tracery and vignettes of the corners of the Empire. Amidst all this mayhem, however, there were the inklings of clarity. For example, the original Metropolitan Railway had, almost from the start, adopted clear, sans-serif typography for its signage, redolent of the mainline railways, and a relatively consistent architectural language in the popular Italianate style.

With the passing of the decades and with electrification of the Underground came greater coherence. With electric lighting came white glazed tiling that was to influence the style of Underground stations from Budapest to Paris (which lifted Londons emerging design ethos wholesale). And all the while, thanks to its decades-long head start, Londons Underground was haphazardly forging, from the scramble of the vying companies ambitions, a design code, architectural language and brand identity. Not that any of these terms or concepts existed as such.

The overwhelmingly period and coherent feel of the Tube results in no small part from the co-ordinated work of Frank Pick, erstwhile publicity officer, commercial manager and finally managing director of the Underground Electric Railways Company of London. He steered its branding and identity out of the Edwardian period into the Modern age. Nikolaus Pevsner described him as the greatest patron of the arts whom this century has so far produced in England, and indeed the ideal patron of our age. Pick adopted the famous topological map, designed by engineering draughtsman Harry Beck in 1931 in his spare time (not commissioned and not received with a great deal of enthusiasm from London Underground); he commissioned the typeface designed by Edward Johnston to Picks brief in 1913 (surely it feels much later?); he coordinated signage and architecture across the entire network.

The Undergrounds latterday character has been as accretive and (almost) as clearly directed. It remains a glorious palimpsest of design, a repository of design work and design values of the last one hundred and fifty years, a sort of working reference that charts the history of taste and style. So this is not a book merely about the growth of Londons Tube network. It records the birth of a new idea in the nineteenth century the transport interchange and unfolds the invention of branding in the twentieth. It plots the organization of commercial illustration, lettering design and printing into a new discipline called graphic design. It follows the adaptation of architecture into a commercial tool. It also roundly celebrates the Titans of engineering and design, individuals like Benjamin Baker, who built a transport system so coherent, it paved the way for London to grow into the international city it now is.

Abbreviations

Bakerloo see

Board see

BPCR Brompton and Piccadilly Circus Railway

BSWR/Bakerloo Baker Street and Waterloo Railway

CCEHR/Hampstead Charing Cross, Euston and Hampstead Railway

CLR Central London Railway

CMP Compagnie du Chemin de Fer Mtropolitain de Paris

CSLR City and South London Railway

DIA Design and Industries Association

District Metropolitan District Railway

DLR Docklands Light Railway

DRU Design Research Unit

ELL East London line

ELR East London Railway

GER Great Eastern Railway

GLC Greater London Council

GNCR Great Northern and City Railway

GNPBR/Piccadilly Great Northern, Piccadilly and Brompton Railway

GNR Great Northern Railway

GWR Great Western Railway

Hampstead see

HCR Hammersmith and City Railway

HLS Henrion Ludlow Schmidt

JLE Jubilee Line Extension

LBSC London Brighton and South Coast

LDDC London Docklands Development Corporation

LMS London, Midland and Scottish Railway

LNER London and North Eastern Railway

LNWR London and North Western Railway

LPTB/Board London Passenger Transport Board

LSWR London and South Western Railway

LT London Transport

LTSR London Tilbury and Southend Railway

LU London Underground

LUL London Underground Limited

Met Metropolitan Railway

NER North Eastern Railway

NWP New Works Programme

PEDs platform-edge doors

PFA Platform for Art

Piccadilly see

PPP PublicPrivate Partnership

RIBA Royal Institute of British Architects

SECR South Eastern and Chatham Railway

TfL Transport for London

UERL Underground Electric Railways of London

WLR West London Railway

Acknowledgements

A book such as this is rarely just the work of one individual but inevitably it is assembled by an author against the backdrop of many loving and supportive hands. The initial inspiration for this project came during discussions with Mike Ashworth, David Ellis, David Lawrence, Christopher Saynor and Mike Walton who have provided encouragement to the author on several published works. He is indebted to Helen Conford for seeing the possibilities of the book and running with it, the artistic guidance of Jim Stoddart, and the help of Rebecca Lee, Patrick Loughran, Richard Marston, Hannah Bradbury and the publicity department at Penguin.

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