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Dorothea Brande - Wake Up and Live!: A Formula for Success That Really Works!

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Dorothea Brande Wake Up and Live!: A Formula for Success That Really Works!
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Wake Up and Live!: A Formula for Success That Really Works!: summary, description and annotation

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Eminently sensible and practical. The New York Times Book Review
A true lost classic that can take your life to its fullest potential.
What if you were promised a simple, 8-word formula that could turn your life around? Would you believe it? Would you try it? Here it is:
Act as if it were impossible to fail
This magic key is at the heart of one of the most persuasive self-improvement books ever published a work that, while forgotten, rivaled the popularity of contemporaneous books by Napoleon Hill and Dale Carnegie. It was called Wake Up and Live!, written by Dorothea Brande, an enterprising Chicago journalist.
When Brande published Wake Up and Live! in 1936, the book soared to popularity, selling over 1,000,000 copies in years ahead. The book won so much acclaim that it became the sole work of mind-power philosophy ever to make it to the movie screen and as a musical, no less. In 1937, 20th Century Fox released Wake Up and Live, starring Walter Winchell.
Brande was a journalist and writing instructor by trade, best known for her enduring and thoughtful instructional book, Becoming a Writer (1934). That book, Brande explained, grew out of a period of bounding productivity in her career, which began with her discovery of one basic law of success. Brandes formula was so simple and magical-seeming that it made people want to argue with her the moment she uttered it. But for many it worked.
Act as if it were impossible to fail.
Brande was a preternaturally sharp-eyed student of human nature. She detected among the vast majority of men and women a will to fail. This damning wish grew from a little-seen foible of human nature. We are, Brande insisted, more frightened of suffering humiliation than desirous of achievement. When fear and ambition clash, she argued, fear inevitably prevails. The Unconscious dreads pain, humiliation, fatigue Brande wrote; it bends its efforts even more ceaselessly to the end of avoiding pain than it does to the procuring of positive pleasures.
Rather than risk rejection, people often self-sabotage: blowing deadlines, alienating allies, aimlessly procrastinating. Brandes grasp of the psychology of failure brought her a eureka moment. After a lifetime of searching she had found the answer.
Act as if it were impossible to fail.
In Wake Up and Live! a book that is as enjoyable as its formula is simple Brande tells the story of her discovery and shows how her eight-word technique can be applied across different areas of life. With its observations about self-defeat, and its powerful idea for navigating around it, Wake Up and Live! is one of the most keenly argued and carefully observant works of practical psychology ever written.
Praise for Wake Up and Live!
Eminently sensible and practical. The New York Times Book Review
A simple and usable technique of livingAll I want to do is to buttonhole each and every one of my friends and say, You must read Wake up and Live! Jean Starr Untermeyer
Fascinating and exactly the spring tonic that most of us need. Chicago Tribune
She made her own test with sincerity and faith, and her entire life was changed to one of overwhelming success. Earl Nightingale, The Strangest Secret

Dorothea Brande: author's other books


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JEREMY P. TARCHER/PENGUIN

Published by the Penguin Group

Penguin Group (USA), 375 Hudson Street,

New York, New York 10014, USA

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USA Canada UK Ireland Australia New Zealand India South Africa China

Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England

For more information about the Penguin Group visit penguin.com

Wake Up and Live! was originally published by Simon & Schuster in 1936.

First Tarcher/Penguin edition 2013.

Copyright 1936 by Dorothea Brande;

Copyright 1963 by Gilbert I. Collins and Justin Brande

All rights reserved. No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission. Please do not participate in or encourage piracy of copyrighted materials in violation of the authors rights. Purchase only authorized editions.

Published simultaneously in Canada

Library of Congress Cataloging-in-Publication Data

Brande, Dorothea, 18931948.

Wake up and live! / Dorothea Brande.

p. cm.

ISBN 978-1-101-62061-8

1. Conduct of life. 2. Success. I. Title.

BJ1589.B73 2013 2013015304

158dc23

Contents

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A Personal Word from the Author

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Any book which has been found helpful is likely to be read more than once. If, sooner or later, you re-read this one, you might take that opportunity to make it still more useful to you every time you turn back to it. Perhaps some passages clarified an idea in your mind, or resolved some doubt. Perhaps you found other things which you felt you already knew but tend, somehow, to forget. Here and there you may find a sentence that might have been written with your case directly in mind.

Dont let respect for the printed page keep you from turning just a book into your book. Read with a pencil in hand. When you come to a passage you believe you may consult often, or may need to refresh your memory upon later, draw a long line down the margin of the page. Sentences or paragraphs which are personally useful to you should be underlined. Then, in the back of the book, write down the numbers of the pages on which such markings occur, with perhaps a word or two as clue to what may be found there. You can cross out with a large X any page with which you disagree, or strike out any sentence not applicable to your life. If you have a comment or extension of your own to make, write it into the margin.

All handbooks are much more satisfactory when privately edited in this way. The more personally serviceable they are the nearer they come to fulfilling their authors intention. Make what you need stand out at a glance; save yourself wasted motion by eliminating superfluous pages. In this way you can collaborate with any handbooks author in doing what he most hopes to do: to make a book which is personal, practical, helpful, for every individual reader.

Introduction

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Two years ago I came across a formula for success which has revolutionized my life. It was so simple, and so obvious once I had seen it, that I could hardly believe it was responsible for the magical results which followed my putting it into practice.

The first thing to confess is that two years ago I was a failure. Oh, nobody knew it except me and those who knew me well enough to see that I was not doing a tenth of what could be expected of me. I held an interesting position, lived not too dull a lifeyet there was no doubt in my own mind, at least, that I had failed. What I was doing was a substitute activity for what I had planned to do; and no matter how ingenious and neat the theories were which I presented to myself to account for my lack of success, I knew very well that there was more work that I should be doing, and better work, and work more demonstrably my own.

Of course I was always looking for a way out of my impasse. But when I actually had the good fortune to find it, I hardly believed in my own luck. At first I did not try to analyze or explain it. For one thing, the effects of using the formula were so remarkable that I was almost on the verge of being superstitious about the matter; it seemed like magic, and it doesnt do to inquire too closely into the reasons for a spell or incantation! More realistic than that, there wasat that timestill a trace of wariness about my attitude. I had tried to get out of my difficulties many times before, had often seemed to be about to do so, and then had found them closing in around me again as relentlessly as ever. But the main reason for my taking so little time to analyze or explain the effects of the formula after I once began to use it consistently was that I was much too busy and having far too much fun. It was enough to revel in the ease with which I did work hitherto impossible for me, to see barriers I had thought impenetrable melt away, to feel the inertia and timidity which had bound me for years dropping off like unlocked fetters.

For I had been years in my deadlock; I had known what I wanted to do, had equipped myself for my professionand got nowhere. Yet I had chosen my life-work, which was writing, early, and had started out with high hopes. Most of the work I had finished had met a friendly reception. But then when I tried to take the next step and go on to a more mature phase it was as though I had been turned to stone. I felt as if I could not start.

Of course it goes without saying that I was unhappy. Not miserably and painfully unhappy, but just nagged at and depressed by my own ineffectuality. I busied myself at editing, since I seemed doomed to fail at the more creative side of literature; and I never ceased harrying myself, consulting teachers and analysts and psychologists and physicians for advice as to how to get out of my pit. I read and inquired and thought and worried; I tried every suggestion for relief. Nothing worked more than temporarily. For a while I might engage in feverish activity, but never for more than a week or two. Then the period of action would suddenly end, leaving me as far from my goal as ever, and each time more deeply discouraged.

Then, between one minute and the next, I found the idea which set me free. This time I was not consciously looking for it; I was engaged on a piece of research in quite another field. But I came across a sentence in the book I was reading, HUMAN PERSONALITY , by F. W. H. Myers, which was so illuminating that I put the book aside to consider all the ideas suggested in that one penetrating hypothesis. When I picked up the book again I was a different person.

Every aspect, attitude, relation of my life was altered. At first, as I say, I did not realize that. I only knew, with increasing certainty from day to day, that at last I had found a talisman for counteracting failure and inertia and discouragement

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