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Michael Bhaskar - The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network

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Michael Bhaskar The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network
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The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network: summary, description and annotation

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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, The Content Machine offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

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ACKNOWLEDGEMENTS

Many thanks to everyone who read drafts and commented on them. In particular thanks go to Sharon Achinstein, Roy Bhaskar, Chris Bunn, Iain Millar, Angus Phillips, Padmini Ray Murray and William St Clair for their thoughtful and invaluable comments. Digital publishing is alive with conversation and the many chats, Twitter debates and, yes, the odd beery discussion at the Frankfurt Book Fair, have helped shape this book. Thanks to Stephen Brough and Andrew Franklin of Profile Books for letting me write this book they along with my colleagues at Profile are what the spirit of publishing is all about. The staff of the British Library, which was essential to my research, proves what an irreplaceable institution it is. Tej Sood at Anthem has championed the book with style and judgement throughout, for which I am hugely grateful. Rob Reddick and everyone else at Anthem have handled the process with serious aplomb. Lastly, thanks above all to Danielle for everything.

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