Jay Daniel Thompson - Content Production for Digital Media: An Introduction

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Content Production for Digital Media has been several years in the making. There are a number of individuals and organisations to thank for making the publication of this text possible.

We thank Springer Nature for giving this book the go-ahead, and for their patience during a writing process that was elongated by the complexities of the COVID-19 pandemic. We thank the books interviewees for giving their time and expertise. We are sure that readers will appreciate the insights that you each have proffered.

Jay Daniel Thompson: I thank my co-author, John Weldon, for his good humour, boundless knowledge on all things media-related and razor-sharp editorial skills. Its been a pleasure doing business with you.

I thank all of my colleagues and students in the School of Media and Communication at RMIT University for the enthusiasm and support that they have shown towards this text. The School has provided the ideal intellectual environment in which to complete such a book.

I thank my familyparents, Patricia and Peter, brother, Rhys and Rhys partner, Zarafor being there.

Finally, I thank those friends and colleagues who offered useful suggestions, pieces of information, and encouragement. These include Anna Hickey-Moody, Arjun Rajkhowa, Ashleigh Haw, Catherine Gomes, Chengju Huang, Chris Canty, David Fiorovanti, Denis Muller, Erin Reardon, Fran Martin, Gilbert Caluya, Ingrid Volkmer, Julian Novitz, Kyujin Shim, Le Anh Tuan, Linh Tran, L. J. Maher, Mark Davis, Mark Gibson, Rebecca Louise, Rob Cover, Robert Hassan, Scott Brook, Wonsun Shin and anyone I have forgotten. My cat, Charlie, has provided some much-needed affectionand scratches!

John Weldon: Big thanks to Jay whose knowledge of the media game is outpaced only by his passion and energy. Your drive and dedication, your thoroughness and your out-of-the-box entrepreneurship made this possible.

Id like to thank my family for their generosity. For allowing me to work in the lounge room uninterrupted for many a lockdown month, Cait, Patrick, Rose and Dan, I thank you so much. Mum and Dad, big ups to you too.

Thanks to Andrew Smallridge, and Loretta Konjarski in the First Year College at VU, for your support during what was a long, and frankly weird, 2020. Thanks also to my colleagues past and present in VUs Creative and Professional Writing, and Communications disciplines for creating such a dynamic and innovative work place.

Thanks also to Ian Syson, Steve Hayward and Andrew Gigacz whose companionship, encouragement, support and friendship in writing I appreciate greatly.

Todays media professionals are content producers.

That is the argument that drives Content Production for Digital Media. This book has been conceived as an introduction to content production in its many and varied forms. In doing this, the text seeks to clarify why content productionthe use of digital technology to generate multimodal media artefactsis a useful term to describe what media professionals do.