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William E. Fulmer - Shaping the Adaptive Organization: Landscapes, Learning, and Leadership in Volatile Times

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In the worlds harshest environments, the key to survival is adaptation. Its a simple tenet of biological life, but when you apply it to the business realm, it can yield fresh insights and innovative ideas for companies struggling to survive. In this intriguing new book, Harvard Business School Fellow William Fulmer does just that. Drawing on ideas and concepts of biology, he provides a broad, sweeping look at the business environment today--one characterized by unprecedented volatility and constant uncertainty. And the book supplies concrete advice on how to build an adaptive organization thats able to embrace constant change and thrive in todays highly competitive business landscape. Readers learn how to: * Pinpoint which landscape they operate in, recognize how rugged it is, and gauge their own fitness for survival * Cultivate learning, the root of adaptive organizations, through strategic planning and organizational design * Emulate the leadership skills needed for creating adaptive organizations, both start-ups and established companies * Discover why the edge of chaos is the best place to be. SHAPING THE ADAPTIVE ORGANIZATION is packed with powerful examples of how adaptive companies are coping in an unpredictable, ever-changing environment--as well as eye-opening stories of how successful businesses can quickly find themselves in serious trouble.

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title Shaping the Adaptive Organization author Fulmer William E - photo 1

title:Shaping the Adaptive Organization
author:Fulmer, William E.
publisher:AMACOM Books
isbn10 | asin:0814405460
print isbn13:9780814405468
ebook isbn13:9780585121963
language:English
subjectOrganizational change, Organizational learning, Technological innovations--Management.
publication date:2000
lcc:HD58.8.F85 2000eb
ddc:658.4/063
subject:Organizational change, Organizational learning, Technological innovations--Management.
Page i
MORE ADVANCE PRAISE FOR
Shaping the Adaptive Organization:
"In Shaping the Adaptive Organization, Fulmer demonstrates his acute understanding of the changing landscape and what is required for organizations to succeed. He definitely gets an 'A+' for mapping the key success factors of ambiguity, acceleration, adaptation, and alignment. Read it, and you will learn something to help you more successfully lead your organization."
Dr. William K. Harper, President,
Arthur D. Little School of Management
"Professor Fulmer has accomplished a great feat in making a very complex subject both understandable and focused. In the current business and economic environment, Shaping the Adaptive Organization is a 'must-read.' "
E. Joseph West, Chartered Financial Analyst,
Salomon Smith Barney
"Whatever your company size or industry, William Fulmer has written an easy-to-follow road map for survival and adaptation in today's rapidly changing marketplace. This will be a required reading for my key managers and board members. I hope my competitors don't adopt the concepts Fulmer has so vividly described."
Dr. Richard W. Elder, President and CEO,
Plastic Fabricating Company, Inc.
"In the midst of major change fueled by the Internet, this is the best book to prepare a company to adapt to the challenges. It's not only theoretical, it's practical."
Tally C. Liu, Vice President,
Finance & Advanced Technologies, Knight Ridder
Page iii
Shaping the Adaptive Organization
Landscapes, Learning, and Leadership in Volatile Times
William E. Fulmer
Shaping the Adaptive Organization Landscapes Learning and Leadership in Volatile Times - image 2
American Management Association
New York Atlanta Boston Chicago Kansas City San Francisco Washington, D. C.
Brussels Mexico City Tokyo Toronto
Page iv
Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.
Tel.: 212-903-8316 Fax: 212-903-8083
Web site:
www.amanet.org

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Library of Congress Cataloging-in-Publication Data
Fulmer, William E.
Shaping the adaptive organization / William E. Fulmer.
p. cm.
Includes bibliographical references and index.
ISBN 0-8144-0546-0
1. Organizational change. 2. Organizational learning. 3. Technological
innovationsManagement. I. Title.
HD58.8.F85 2000
658.4 '063dc2 1 99-047659
2000 William E. Fulmer.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.
Printing number
10 98 76 5 4 3 2 1
Page v
CONTENTS
Preface
vii
I. Introduction
Chapter One: A New Race
3
Chapter Two: Watching the Horizon
9
II. Landscapes: Understanding the Need to Adapt
Chapter Three: Making Sense of a Complex World
33
Chapter Four: The Uncertainty Principle
64
Chapter Five: Understanding the Business Landscape
86
III. Learning: Elements of an Adaptive Organization
Chapter Six: Planning to Adapt
111
Chapter Seven: Creating an Adaptive Culture
152
Chapter Eight: Structured for Adaptation
174
IV. Leadership: Personally Shaping the Adaptive Organization
Chapter Nine: Leadership in the Beginning
201
Chapter Ten: Leadership in a Complex Environment
228

Page vi
Postscript
253
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