Jean-Philippe Deschamps - Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

↓

↑

Georgia Tahoma Arial Verdana

Reset

Interval:

↓

↑

Bookmark:

Make

1234567...162

---

title	:	Product Juggernauts : How Companies Mobilize to Generate a Stream of Market Winners
author	:	Deschamps, Jean Philippe.; Nayak, P. Ranganath.
publisher	:	Harvard Business School Press
isbn10 | asin	:	0875843417
print isbn13	:	9780875843414
ebook isbn13	:	9780585183411
language	:	English
subject	Industrial management, Production management, Product management, Industrial management--Case studies.
publication date	:	1995
lcc	:	HD31.D484 1995eb
ddc	:	658.5/6
subject	:	Industrial management, Production management, Product management, Industrial management--Case studies.

Page iii Product Juggernauts How Companies Mobilize to Generate a Stream of Market Winners Jean-Philippe Deschamps and P. Ranganath Nayak Arthur D. Little, Inc.

Page iv Copyright 1995 by the President and Fellows of Harvard College All rights reserved Printed in the United States of America 99 98 97 96 95 5 4 3 2 Library of Congress Cataloging-in-Publication Data Deschamps, Jean-Philippe. Product juggernauts: how companies mobilize to generate a stream of market winners / Jean-Philippe Deschamps and P. Ranganath Nayak. p. cm. Includes index. ISBN 0-87584-341-7 (acid-free paper) 1. Industrial management. 2. Production management. 3. Product management. 4. Industrial managementCase studies. I. Nayak, P. Ranganath. II. Title. HD31.D484 1995 658.5'6dc20 94-39670 CIP The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z39.49-1984.

Page v CONTENTS Foreword vii Preface ix Acknowledgments xi Part I Introduction 1 Rethinking A Look at the High Performance Business Model 3 2 Product Juggernauts Beyond the Cost/Quality Tradeoff 29 Part II Core Competencies 3 Fomenting a Customer Obsession Winning through ProductsThe Rubbermaid Formula 69 4 Devising a Bold Game Plan Canon's Copier Breakthrough 113 5 Implementing a World-Class Process From R&D to ProductThe Toshiba Way 175 6 Empowering Program Managers Fathering a New Sports Car at Honda 215 7 Forging Committed Teams A Team at Work at Ford 255 8 Marshaling the Resources Line Up People, Facilities, Information, and Suppliers 289

Page vi 9 Speeding Up Product Creation Developing a New Philips Television in Half the Time 327 Part III Making It Work in Your Company 10 Realigning the Organization Managing through Processes 377 11 Mobilizing for Continuous Improvement Creating the High Performance Business 415 Appendix A Training Modules for Enhancing Teamwork 447 Appendix B Teamwork Reward and Recognition 452 Notes 455 Index 461 About the Authors 473

Page vii FOREWORD Leading companies worldwide achieve success primarily by producing streams of absolutely terrific products and services. In the language of Arthur D. Little's High Performance Business model, these companies understand that, among their critical business processes, the product creation process holds particular power for satisfying their key stakeholders. Today they are conceiving and managing that process in ways that are fresh, original, and bold. Increasingly, they view each product not in isolation, but wedded to its attendant services and embedded in a strategic portfolio of other products and services. And they understand far more intimately than before how each product is perceived and handled by the people who produce, distribute, buy, service, and eventually dispose of or recycle it. This book captures and makes available to everyone what we at Arthur D. Little consider "best practice," even though no company we know has implemented all of it. The companies cited in this book illustrate one facet or another of product creation, but most important, they provide insight into how to make it work in your organization. Jean-Philippe Deschamps and Ranganath Nayak are well qualified to guide readers through this effort. They have had extensive hands-on experience helping our clients develop successful products across a wide range of industries. And their experience, in turn, draws on Arthur D. Little's long historymore than a century nowof working side by side with outstanding organizations to develop products and technologies that create lasting value.

Next page

1234567...162

Light

Font size:

↓

↑

Georgia Tahoma Arial Verdana

Reset

Interval:

↓

↑

Bookmark:

Make

Similar books «Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners»

Look at similar books to Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.

Robert Coppenhaver

From Voices to Results-- Voice of Customer Questions, Tools and Analysis: Proven techniques for understanding and engaging with your customers

Rich Mironov

The Art of Product Management: Lessons from a Silicon Valley Innovator

Padmaraj Nidagundi

The IoT Product Manager: A Handbook for Engineers, Data Analysts, and Other IT Professionals

Josh Anon

The Product Book: How to Become a Great Product Manager

Schuurman Robbin

Master the Art of No: Effective Stakeholder Management for Product Owners & Product Managers

Olsen

The lean product playbook: how to innovate with minimum viable products and rapid customer feedback

Cooper

Winning at new products: accelerating the process from idea to launch

Cagan

Inspired: how to create tech products customers love

Walter R. Paczkowski

Deep Data Analytics for New Product Development

Mangalam Nandakumar

Lean Product Management: Successful products from ambiguous business ideas

Steven Haines

The Product Manager’s Survival Guide - Everything You Need to Know to Succeed as a Product Manager

Marc H. Meyer

The Power of Product Platforms

Discussion, reviews of the book Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.