John Rossman - Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

PRAISE FOR JOHN ROSSMAN AND THINK LIKE AMAZON

In todays landscape, youre either competing with Amazon or figuring out how to leverage it. Either way, youd better understand its mindset, which drives how it operates. Having worked at Amazon in its early years, I can attest that this book definitely captures the essence and unwavering principles that make Amazon like no other company.

Kirk Beardsley, EVP of Digital at Nordstrom and former Director of Business Development at Amazon

Use the tools in this book to solve the seemingly impossible challenges your business faces today, and your customers will thank you with their loyalty and wallets.

James Thomson, partner at Buy Box Experts and former head of Amazon Services

This book provides innovators with a powerful framework to lead in todays age of digital disruption and transformation. Whether your organization is a single-person startup or a member of the Fortune 500, John Rossmans 50 ideas will empower executives and their teams to rethink their business, obsess over customers, and win in the digital era.

Mark Bertolini, former Chairman and CEO of Aetna Inc.

Reading Think Like Amazon is like having Jeff Bezos advise me. This is the best strategy and tactics book I have read in a long time.

Eric Martinez, Founder and CEO of Modjoul and former EVP at AIG

Rossman shares the deep insights only an Amazon insider with a front-row seat to Jeff Bezos could uncover. From culture, strategy, business, and technology, this is a bible for transforming any organization for the digital era. Think Like Amazon is a must-read for board members, executives, and the entire organization.

R Ray Wang, Founder and Chairman of Constellation Research, Inc., and author of Disrupting Digital Business

John Rossman has once again made complex business topics approachable. In Think Like Amazon, he reveals an insiders perspective of the core operating principles of one of the worlds most iconic and highly valued companies and translated them into 50 clear lessons that any business leader can use and immediately apply. Perhaps the most useful is the idea with which he challenges the reader. Relevant, timely, and easy to consume.

Gregg Garrett, CEO of CGS Advisors, former Chief Strategy Officer of Volkswagen North America, and author of Competing in the Connecting World

Think Like Amazon offers insights for companies faced with the challenge of crossing the innovation chasm. It offers a concrete and proven methodology that has been employed by Amazon to innovate in an effective way to overcome the rising antibodies in corporations that resist change. Highly recommended for anyone trying to understand disruptive technology and how it can change innovation with the right processes and strategy.

Michael J.T. Steep, Executive Director of the Digital Cities Program at Stanford Global Projects and former SVP at Xerox PARC

An inspiring and thought-provoking book that provides a window into one of the great companies and one of the great leaders of our time. The 50 ideas are precious insights into the relentless pursuit of a frictionless customer experience that is fundamental to becoming a digital leaderand to be the disrupter instead of the disrupted!

Dick Hyatt, Founder and CEO of Decisiv

John Rossman has demonstrated his deep understanding of how Jeff Bezos and the Amazon team have curated a repeatable and methodical approach to becoming the preeminent customer-obsessed company to win in the digital era. In Think Like Amazon, John successfully outlines what business leaders can learn from Amazons industry-leading model and how they can apply these learnings to digitally transform their own companies. First and foremost is a reluctance to rely on old business models and past successes to define the future road map. It also emphasizes how important a passion for embracing new ways of thinking is to succeed in todays highly disruptive and turbulent global economy. Necessary reading for all technology and business executives who are looking to propel their businesses forward in the next era of the digital economy.

Hunter Muller, President and CEO of HMG Strategy

John Rossmans ability to take Amazons extraordinary processes and translate them into strategies we can use is an extraordinary feat. Packed with actionable, clear ideas, chapter after chapter had me scribbling notes on habits I need to test adopt immediately.

Brendan McSheffrey, Chief Strategist at BMNT Partners

Think Like Amazon provides digestible and actionable ideas that are essential for operating, thriving, and winning customers in the digital economy. More important, these have been proven at Amazon and are applicable to all.

Beth Devin, head of Innovation Network and Emerging Technology at Citi Ventures

Packed with razor-sharp insights and simple but profound ideas. John blends experience, expertise, and wisdom to create a practical playbook for those of us who are obsessed, relentless, and couldnt care less about joining a country club.

Nathan Robinson, CEO of The Leadership Network

In Think Like Amazon, John tells a compelling story of strong leadership with the benefit of an insiders perspective. CEOs and Boards can learn so much about how vital the digital tone at the top is to the future of business.

Bob Zukis, CEO of Digital Directors Network

John Rossman continues to explore fresh new ways and approaches to evolve businesses and whole industries as we plunge forward into the next decade. Think Like Amazon is a must-read.

Bill Roberti, former CEO of Brooks Brothers and Managing Director of Alvarez and Marsal

Think Like Amazon should be on the must-read list of every entrepreneur and, frankly, anyone working for a business interested in staying relevant. John simply and eloquently highlights fundamental principles necessary to grow a digital business in todays rapidly evolving environment.

Scott Drucker, DMD, MS, Cofounder and President of SupplyClinic

John Rossman presents a vital read for todays corporate leadership. This is especially true for those who wish to be relevant tomorrow. Commercial enterprises are subject to strong winds of change, and only those operating with a clear mission and vision will survive. Rossman doesnt give the reader pat answers about how to do things. Rather, he leads the reader to think differently. He guides the reader into adopting a customer-obsessed culture, advocating responsibility and ownership to solve problems.

Major General (Ret.) Charles R. Henry, Founder and former (first) Commander of the Defense Contract Management Agency

Copyright 2019 by John Rossman. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-26-045550-2
MHID: 1-26-045550-5

The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-045549-6, MHID: 1-26-045549-1.

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