Todd Hewlin - Goliath’s Revenge: How Established Companies Turn the Tables on Digital Disruptors

A must read for how companies can successfully develop a digital program to defend their core franchises and grow with new digital services.

Bill Ruh, CEO, GE Digital

There has never been a more important time for boards to be aware of digital disruption. Goliath's Revenge lays out the key elements that boards and leadership teams should focus on.

Peter Gleason, CEO, National Association of Corporate Directors

Traditional boundaries in retail are breaking down. Hewlin and Snyder show how to accelerate digital innovation around experiences that meet the needs of today's consumer.

Chris Gheysens, CEO Wawa

Goliath's Revenge provides the roadmap that established companies need as they put their data to work and run the Silicon Valley playbook for themselves.

Doug Merritt, President and CEO, Splunk

Goliath's Revenge lays out the courageous journey every leading company must take to stay on top. Hewlin and Snyder provide the rules for reinventing your company and yourself.

Krishnan Rajagopalan, CEO Heidrick & Struggles

Digital is changing how healthcare is delivered and empowering patients to be more involved in their care. Goliath's Revenge lays out how to shape this transformation.

Madeline Bell, CEO Children's Hospital of Philadelphia

Hewlin and Snyder have provided a great guide for any entrenched company to win in today's data rich world while staying ahead of disruption.

Mark Vergnano, CEO, Chemours

We are well into the digital revolution in healthcare. The rules in Goliath's Revenge will separate the disruptors from the disrupted.

Lynnette Cooke, CEO, Kantar Health

TODD HEWLINSCOTT SNYDER

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Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.

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For our kidsZachary, Emma, Morgan, Lindsey, Evan, and Carson. We learn every day from your unfiltered, digital-native viewpoints and optimistic, change-the-world energy. Digital disruptors are never going to create enough interesting jobs for your generation.

For our friends who are transforming Goliaths into future disruptors. Your courageous spirit and innovator's mindset are what really make elephants dance. Your stories inspired us to write this book.

Everybody gets that digital disruption is radically changing the landscape of every economic sector, public or private. There is scarcely a board of directors or management council that is not pounding the table for digital transformation. We all know we need to get going. The question is, where to?

You cant transform yourself if you dont have a clear idea of who or what you need to be in the future. Unfortunately, the only role models established enterprises have today are the very digital disruptors that are putting their franchises at risk. But the disruptors simply cannot be good role models for you. If you copy them, you are taking a me-too approach to a game that they themselves invented. How dumb is that?

What you need, what we all need, is a crystal ball to look into the future and see what it might look like for us to play a valuable and vibrant role, one that leverages our unique heritage and assets. In other words, we need to stop focusing on the present threat of them and start focusing on the future potential for us.

And that is precisely what Goliaths Revenge sets out to help you do. Todd Hewlin and Scott Snyder have been working with established companies at the cutting edge of the digital revolution for more than a decade. I have had the privilege of working alongside them on multiple projects, and I can personally vouch for their experience and their acumen. Both share the extraordinary abilities to extrapolate beyond present circumstances, to envision a variety of possible future states, and to guide their clients in sifting through a raft of possible scenarios and help them home in on their most promising paths forward.

Goliaths Revenge capitalizes on these abilities. It presents a set of scenarios across multiple industries, each with its own Goliath, each facing a daunting attack from a dangerously agile David. Some of these contests are unfolding right now and provide insightful lessons about what to do and not do in pushing back against digital disruption. Others are just over the horizon and represent the early warning signals that established companies need to be alert for now.

In other words, regardless of the disruptions time horizon in your industry, Goliaths Revenge will provide you with valuable case studies to reference. In each one, the insights and principles that Todd and Scott extract are not only fascinating, they are directly applicable to the challenges your company is, or soon will be, facing.

As leaders in the private and public sector, it is imperative that we galvanize our established institutionsthe ones that operate at scale today, the ones that have already earned the trust of millions and millions of peopleto play an active role in shaping the future of our society as it absorbs the shock of digital transformation.