Robert Siegel - The Brains and Brawn Company

PRAISE FOR

THE BRAINS AND BRAWN COMPANY

If youre still wondering whether your company is destined to be a disruptor or an incumbent, you may be asking yourself the wrong question. Robert Siegels The Brains and Brawn Company is a must read for any leader looking to fearlessly embrace the advantages of both mindsetsand push the boundaries of what their organization can accomplish.

Alex Gorsky, Chairman and Chief Executive Officer, Johnson & Johnson

In this timely book, Robert Siegel brilliantly challenges the common wisdom about competitive advantage, providing a new, essential roadmap for emerging stronger, creating value, and achieving success. The Brains and Brawn Company is a must-read for both established and future company leaders.

Julie Sweet, CEO, Accenture

Simply puta masterful work by Robert Siegel. His writing reflects the real world of trade-offs, technology, and truths. Digitalization matters, innovation matters, creativity matters. But ultimately what matters most to every business is its focus on customers and clients. An intense focus on clients paired with a commitment to put the interests of clients at the forefront of every decision is the ultimate winning approach in business. I found myself reading chapters multiple times as I marveled at the way Siegels experience, expertise, and insights come to life in the text. The Brains and Brawn Company is an ideal presentation of balance that every business leader can benefit from.

Walt Bettinger, CEO and President, The Charles Schwab Corporation

The Brains and Brawn Company is a thoughtful exploration of what it takes to succeed as a company in the digital world. Drawing on extensive research and conversations with business leaders, Robert Siegel provides actionable insights from new innovators and well-established titans who focus a disruptive lens on their own industries.

Anne Wojcicki, CEO, 23andMe

Robert Siegel has done an outstanding job of clarifying that success in todays world will require a unique blend of both digital and physical skills and capabilities. Its not an either/or decision, the future winners will embrace the power of brains AND brawn.

Brian Cornell, Chairman and CEO, The Target Corporation

We are in a new era of unmistakable disruption, and every business must change how they operate to survive and thrive. Robert Siegels The Brains and Brawn Company couldnt have come at a better time as start-ups and incumbents alike are now positioned to rewrite traditional rules of business in the digital age.

Aaron Levie, Chief Executive Officer, Co-founder and Chairman of Box

The Brains and Brawn Company provides the blueprint for succeeding in our ever-evolving modern economy and society. It shows leaders how to build productive companies where digital and physical realities coexist in mutually beneficial ways.

Dara Treseder, SVP, Head of Global Marketing & Communications, Peloton

We live in an increasingly fast-paced business world. Platforms dominate several industries and separation between digital and physical is no longer possible. Consequently, companies must measure themselves against new criteria. Robert Siegel has defined the most relevant attributes for companies to assess their competitive strength. Every CEO in the world should evaluate their own company along the Brains and Brawn framework.

Mathias Dpfner, CEO, Axel Springer SE

Transformation in these times has moved from buzz word to a strategic necessity. But it is easier said than done. Legacy companies must change technology and culture; start-ups often lack scale and logistics. In The Brains and Brawn Company Robert Siegel offers ideas for both. Unlike other books on the subject, Siegel offers a compelling framework for change and vivid examples of practitioners. Siegel brings an engaging style, bringing his academic talent to the real world. Brains and Brawn is a must read for all who are engaging in the most important change of their lifetime.

Jeff Immelt, Venture Partner NEA, former Chairman and CEO of GE

Insightful. Fact based. Page turner. Robert Siegel shows that incumbent companies can continue to succeed in this world of disruption if they are able to evolve their analog legacy business by using a digital enabled transformation of their business model. Must read for incumbents.

Carlos Brito, CEO, AB InBev

After a career at the intersection of entrepreneurship, venture capital, and corporate innovation, Robert Siegel offers a powerful framework to reflect on what it will take to be great in the 21st century. Without both brains and brawn, business leaders cant expect to succeed in a world of near constant disruption.

Maxwell Wessel, EVP & Chief Learning Officer, SAP

Only Robert Siegel with his ambidexterity as a world-class lecturer and venture capitalist would be able to produce a masterpiece that sets a new benchmark to business management. Like an organism, a company can no longer flourish with brain OR brawn alone. In The Brains and Brawn Company, Siegel guides his readers toward the goal via a systemic view of 10 crucial capabilities any company or organism should try to master.

Andre Street, Founder, StoneCo

Robert Siegels The Brains and Brawn Company is a tour de force on the number one priority on every CEOs agendaachieving fusion between the physical and digital worlds.

Vijay Govindarajan, Coxe Distinguished Professor, Tuck School of Business at Dartmouth and NYT best-selling author of Three Box Solution

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