Geoff King - The Secrets of Selling

I believe this book to be the best on the market for sales training. Students find its practicality particularly useful. The information contained in this book is worth a fortune to any sales organisation because it allows the trainer to marry the enthusiasm of the rookie with the wisdom of the old hand.

Jo Quilter, Director, QVQ Education Software

By far the best book on selling I have ever read. I bought a copy for every member of my sales team. It is surely destined to be the definitive work on the subject.

Guy Barber, Managing Director, TradersBazaar Promotions

A gem of a book that gives fantastic and new insight into the world of sales. I put some of the techniques into practice with my sales team and immediately noticed a new focus and determination from them that led to increased profits and more confidence overall from every individual.

Robert Williams, Sales Manager, Rentokil plc

He understands his subject with a rare clarity and communicates it with a rare charm. This is surely the best book ever written on selling and I believe it will become a classic.

Mike Richardson, Sales Manager, Top Line Parts

Whatever your company sells, this book will help your sales team sell it better.

David Cornish, Managing Director, Morgan Stewart Recruitment

The tips, tricks and techniques described in this book amount to uncommon wisdom. It is without doubt the Rolls Royce of sales books.

Chris Dadd, Senior Manager, Royal Bank of Scotland

There must be a huge market for a book that can turn average consultants into sales stars and this is just such a book. It is also entertaining, informative and human. The charm is there from beginning to end.

Wayne Preece, Senior Client Executive, 2E2 Ltd

This book is a guide, a perfect guide, to how to win in selling. It covers everything you will ever need to know to sell ethically and successfully and it is wonderfully comprehensive.

Ronnie McCrorie, Head of Sales, Syntel Europe

Common sense is an uncommon thing. This book has it, and it knows how to apply it to increase sales.

Chris Piff, Contracts Manager, DB Lighting

The information in this book does not date, translates to all countries and is useful to all salespeople. It covers everything you could wish to know about selling.

Andrew Foxcroft, Managing Director, Trusted Business Intelligence

An excellent read, as I have never seen this material so concisely written down. I particularly rate the chapters on cold calling and sales proposal writing and have used them in workshops for my team. I have just submitted a proposal to a very large prospect using the template and input and was able to produce it much quicker than usual.

Shane Whaley, Head of Sales, Nordics, www.Booking.com

In 13 years of consulting to leading organisations about sales and marketing and in doing a lot of selling myself too this is without doubt the most practical and pragmatic set of guidelines Ive seen.

Ian Brodie, writer and consultant to professional service firms, www.ianbrodie.com

This book is a great read and a good tool for sales. I recommend buying a copy.

Dave Busson, Director, The Stand People Ltd

I would recommend this book to the client-facing members of any organisation. Anyone, no matter how senior, will learn something from it.

Sharon Richardson, Senior Client Services Executive, Cisco Systems Ltd

When I started off as a small business I found this book invaluable and am very grateful for the help it gave me. Now I run a medium-sized IT services company and would recommend it to just about anyone who has to deal with customers.

Adrian Cave, Director, CaveIt Ltd

Having read numerous books on the topic over the years, I found The Secrets of Selling to be very practical and in touch with the actual reality of selling.

Freddie Ossburg, Business Director, Raconteur Media Ltd

My opinion? This book is quite simply the best in its class. I would strongly suggest buying it for any member of your organisation that has any role in selling. It will pay for itself many times over.

James Morgan, Global Business Manager, Microsoft Global Accounts

This book is packed with great tools and tips that are useful for anyone involved in selling. Without doubt, the most practical and useful sales book that I have read.

Vance Withers, Group Sales Director, Worlds Apart Ltd

There are nuggets of information in this book which I am sure will improve the sales and client relationships of almost any company.

Susannah Nicklin, Vice President, AllianceBernstein

A refreshing book with no fluff theory, just real world practical applications that are creative, impactful and a great resource for inspiring self-employed people like me to stick in there.

Lee-Ann McKee, Managing Director, Stix Consultants

Personally I think this is the most comprehensive easy-to-read book on selling. I gave up my career in design to pursue something that I would enjoy and be rewarded for, and this book was a tremendous help in realising that.

Jan Vanhoutte, Account Manager, www.concepglobal.com

An open, optimistic and thought-provoking guide that creates luck and gives all you need to know about selling.