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Mehmet Huseyin Bilgin - Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference

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Mehmet Huseyin Bilgin Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference

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This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.

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Volume 112 Eurasian Studies in Business and Economics Series Editors Mehmet - photo 1
Volume 11/2
Eurasian Studies in Business and Economics
Series Editors
Mehmet Huseyin Bilgin
Istanbul, Turkey
Hakan Danis
San Francisco, CA, USA

Representing

Eurasia Business and Economics Society

More information about this series at http://www.springer.com/series/13544

Editors
Mehmet Huseyin Bilgin , Hakan Danis , Ender Demir and Ugur Can
Eurasian Business Perspectives Proceedings of the 24th Eurasia Business and Economics Society Conference
Editors Mehmet Huseyin Bilgin Faculty of Political Sciences Istanbul - photo 2
Editors
Mehmet Huseyin Bilgin
Faculty of Political Sciences, Istanbul Medeniyet University, Istanbul, Turkey
Hakan Danis
MUFG Union Bank, San Francisco, CA, USA
Ender Demir
Faculty of Tourism, Istanbul Medeniyet University, Istanbul, Turkey
Ugur Can
Eurasia Business & Economic Society, Fatih, Istanbul, Turkey
ISSN 2364-5067 e-ISSN 2364-5075
Eurasian Studies in Business and Economics
ISBN 978-3-030-18651-7 e-ISBN 978-3-030-18652-4
https://doi.org/10.1007/978-3-030-18652-4
The authors of individual papers are responsible for technical, content, and linguistic correctness.
Springer Nature Switzerland AG 2019
This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

This Springer imprint is published by the registered company Springer Nature Switzerland AG

The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Preface

This is Volume 2Eurasian Business Perspectives of the 11th issue of the Springers series Eurasian Studies in Business and Economics, which is the official book series of the Eurasia Business and Economics Society (EBES, www.ebesweb.org). This issue includes selected papers presented at the 24th EBES ConferenceBangkok, which was held on January 1012, 2018, in Bangkok, Thailand, jointly organized by the Faculty of Business Administration Kasetsart University with the support of the Istanbul Economic Research Association.

Distinguished colleagues Jonathan Batten from University Utara Malaysia, Malaysia ; Euston Quah from the Nanyang Technological University, Singapore ; Naoyuki Yoshino from the Asian Development Bank Institute , Tokyo, Japan ; and Partha Sen from Delhi School of Economics, India , joined the conference as keynote speakers. All accepted papers for the issue went through peer-review process and benefited from the comments made during the conference as well.

During the conference, participants had many productive discussions and exchanges that contributed to the success of the conference where 178 papers by 334 colleagues from 47 countries were presented. In addition to publication opportunities in EBES journals ( Eurasian Business Review and Eurasian Economic Review , which are also published by Springer), conference participants were given the opportunity to submit their full papers for this issue.

Theoretical and empirical papers in the series cover diverse areas of business, economics, and finance from many different countries, providing a valuable opportunity to researchers, professionals, and students to catch up with the most recent studies in a diverse set of fields across many countries and regions.

The aim of the EBES conferences is to bring together scientists from business, finance, and economics fields, attract original research papers, and provide them publication opportunities. Each issue of the Eurasian Studies in Business and Economics covers a wide variety of topics from business and economics and provides empirical results from many different countries and regions that are less investigated in the existing literature. The current issue covers fields such as marketing, management, and small and medium-sized enterprises (SMEs).

Although the papers in this issue may provide empirical results for a specific county or regions, we believe that the readers would have an opportunity to catch up with the most recent studies in a diverse set of fields across many countries and regions and empirical support for the existing literature. In addition, the findings from these papers could be valid for similar economies or regions.

On behalf of the series editors, volume editors, and EBES officers, I would like to thank all presenters, participants, board members, and the keynote speaker, and we are looking forward to seeing you at the upcoming EBES conferences.

Ender Demir
Istanbul, Turkey
Eurasia Business and Economics Society (EBES)

EBES is a scholarly association for scholars involved in the practice and study of economics, finance, and business worldwide. EBES was founded in 2008 with the purpose of not only promoting academic research in the field of business and economics but also encouraging the intellectual development of scholars. In spite of the term Eurasia, the scope should be understood in its broadest term as having a global emphasis.

EBES aims to bring worldwide researchers and professionals together through organizing conferences and publishing academic journals and increase economics, finance, and business knowledge through academic discussions. Any scholar or professional interested in economics, finance, and business is welcome to attend EBES conferences. Since our first conference in 2009, around 11,157 colleagues from 98 countries have joined our conferences and 6379 academic papers have been presented. Also, in a short period of time, EBES has reached 2050 members from 84 countries .

Since 2011, EBES has been publishing two academic journals: Eurasian Business Review ( EABR ) and Eurasian Economic Review ( EAER ) . While both journals are indexed inScopus, EABR and EAER are indexed in Social Science Citation Index and Emerging Sources Citation Index , respectively. Furthermore, EABR is in the fields of industrial organization, innovation, and management science, and

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