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Ralph F. Smith - Business Process Management and the Balanced Scorecard: Using Processes as Strategic Drivers

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Ralph F. Smith Business Process Management and the Balanced Scorecard: Using Processes as Strategic Drivers
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Copyright This book is printed on acid-free paper Copyright 2007 by John Wiley - photo 1
Copyright

This book is printed on acid-free paper.

Copyright 2007 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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Library of Congress Cataloging-in-Publication Data

Smith, Ralph F., 1963- Business Process Management and the Balanced Scorecard: using processes asstrategic drivers / Ralph F. Smith. p. cm. Includes index. ISBN-13: 978-0-470-04746-0 (cloth) ISBN-10: 0-470-04746-1 (cloth) 1. WorkflowManagement. 2. Benchmarking (Management) 3. Performance Management. 4. Strategic planning. I. Title. HD62.17.S65 2007 658.51dc22 2006020850

Printed in the United States of America

10 9 8 7 6 5 4 3 2 1

Dedication

To my loving wife Janet, whose patience and support make everything possible.

Preface

Why write a business book? Arent there enough of them out there already? Its a great question. There are so many books, methodologies, and competing theories on how to be successful in todays business world that there doesnt seem to be a crying need for another one. I mulled this over for many an evening before committing the time and effort to produce this text. The factor that convinced me to proceed was recalling that most of the business books I have read tend to be theoretical, conceptual, and difficult to put into practice. My first thought when reading many of these texts is sounds goodbut how do I do it?

My career has been spent helping organizations implement these big-picture ideas. I have been very successful over the years in translating theory into common sense terms so others can be comfortable with the how-to of implementation. I think creative ideas are wonderful, but they are even better when properly implemented. So this book has been written to provide some common sense thoughts and implementation tips for process management and the balanced scorecard. In my opinion, the single biggest opportunity for many companies in todays world is to understand and leverage this synergy between strategy and process.

I have spent the last 16 years in the consulting business. My career started as an internal consultant in the heyday of total quality management (TQM), and through the years that followed I have been involved with such methodologies as reengineering, self-directed work teams, benchmarking, facilitating high-performance teams, Hoshin planning, strategy mapping, and the balanced scorecard. Ive been around long enough now to watch fads come and go, and Ive worked with enough companies to understand what makes them successful (and what doesnt!). Hopefully this text will provide useful insights to managers who are interested in improving their organizations by focusing on the link between processes and strategy.

Id like to thank the talented and creative managers at (among many others) XL Capital, Texas Childrens Hospital, the Michigan Department of the Treasury and Department of Management and Budget, Alcoa, and Browns Hill Farm. I have learned at least as much from them through the years as they have learned from me. Id also like to thank original thinkers like Dr. Robert Kaplan, Dr. David Norton, and Michael Hammer for their contributions to the business world. Their grasp of the big picture is extraordinary. And last but not least, Id like to thank my partners at the Orion Development Group: Paul King, Bob Boehringer, Susan Williams, and Mandy Dietz are all extraordinary people, and their drive and intelligence has always spurred me on to greater heights than I ever thought possible.

Enjoy the book! I hope you have as much fun reading it as I did in acquiring the experience to write it.

Chapter 1. A World of Change

What is the most important ingredient for the success of an organization?

If a typical executive is asked what makes his/her company great, the likely response will be one of the following:

We are more profitable than our competitors

We have strong relationships with our customers

Our people are the best in the industry

Very rarely will an executive lead off the discussion of greatness by describing process performance. Yet, ironically, process performance has become perhaps the most critical driver of organizational success in the 2000s. A high-performing organization in todays marketplace must not only understand how to identify and correct its process weaknesses (an age old practice), but it must also be able to leverage process strengths and opportunities for strategic advantage.

The fact that processes are so crucial to future success is an interesting phenomenon; analyzing and improving processes is definitely not a revolutionary concept. In fact, many of the tools and techniques (e.g., flowcharts, control charts) used for process improvement have been around for decades. Why, then, is the emphasis on process getting stronger and stronger? It is due to a combination of factors that have impacted the business world over the last several years. A basic change management principle holds that things are the way they are because they got that way. This statement implies that it is critical to understand how a current situation developed and evolved if you truly want to be effective in changing the status quo. By taking a few snapshots of the business climate of the past and describing how certain trends have emerged, it will be possible to illustrate how and why process focus is so critical today. The comparisons will be of the business world in three time frames: 1970, 1985, and present day.

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