Edelman - Rescue your money: how to invest your money during these tumultuous times

Also by Ric Edelman

The Truth About Retirement Plans and IRAs

The Lies About Money

The Truth About Money

Ordinary People, Extraordinary Wealth

Discover the Wealth Within You

The New Rules of Money

What You Need to Do Now

Simon & Schuster Paperbacks

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Copyright 2009, 2016 by Ric Edelman

A different version of this title was originally published in 2009 by Free Press

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Interior design by Ric Edelman and Christine Janaske

Cover design by Ric Edelman and Andrew Makowski

Cover image Milos Kojadinovic

Library of Congress Cataloging-in-Publication Data is available.

ISBN 978-1-5011-5276-4

ISBN 978-1-4391-5806-7 (ebook)

*According to Barrons, The formula [used] to rank advisors has three major components: assets managed, revenue produced and quality of the advisors practice. Investment returns are not a component of the rankings because an advisors returns are dictated largely by each clients risk tolerance. The quality-of-practice component includes an evaluation of each advisors regulatory record. The rankings are based on the universe of applications submitted to Barrons . The selection process begins with a nomination and application provided to Barrons . Principals of Edelman Financial Services, LLC self-nominated the firm and submitted quantitative and qualitative information to Barrons as requested. Barrons reviewed and considered this information, which resulted in the rankings. The Top 100 Independent Financial Advisors was published Aug. 27, 2012; Aug. 28, 2010; and Aug. 31, 2009. The Top 1,000 Advisors Ranked by State was published Feb. 18, 2013; Feb. 20, 2012; Feb. 21, 2011; and Feb. 22, 2010.

This publication contains the opinions and ideas of its author. The strategies outlined in this book may not be suitable for every individual and are not guaranteed or warranted to produce any particular results. Presentation of performance data herein does not imply similar results will be achieved in the future. Any such data is provided merely for illustrative and discussion purposes; rather than focusing on the time periods used or the results derived, the reader should focus instead on the underlying principles.

This book is sold with the understanding that neither publisher nor author, through this book, is engaged in rendering legal, tax, investment, insurance, financial, accounting, or other professional advice or services. If the reader requires such advice or services, a competent professional should be consulted. Relevant laws vary from state to state.

No warranty is made with respect to the accuracy or completeness of the information contained herein, and both the author and the publisher specifically disclaim any responsibility for any liability, loss, or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this book.

This book is dedicated to all those who, despite being apprehensive about investing, are convinced that financial security and prosperity can be theirs if someone will simply show them the way.

Millions of Americans are impulsively making bad investment decisions. You need solid and effective advice, and you need it delivered in a quick, clear manner.

The advice youre looking for is in your hands.

I am indebted to my firms financial planners for their assistance in the development of this book, to my supervisor of creative services Christine Janaske, staff editor Mike Lewis, and portfolio manager Mitch York.

Thanks go to Simon & Schuster and my editor, Ben Loehnen, and, as always, my agent, Gail Ross.

Most important is my wife, Jean. Her love and support make everything I do possible.

What is the secret to successful investing? If youre like many Americans, youve sought the answer. Indeed, theres no shortage of ideas. Stocks, bonds, mutual funds, exchange-traded funds, real estate, options trading, commodities youve encountered dozens of ways to invest. Youve also tried some of them.

And theyve all led you to the same place: this book.

After all, if any of those ideas had made you rich, you wouldnt be reading this page right now.

Ive seen a lot of people like you in my three decades as a financial planner. Youre careful with your money, and you want it to grow. Youve tried a lot of ideas, maybe even worked with a broker or two (or three), but nothing seems to have worked.

Thats okay. Its even common. Throughout the 30 years my firm has been managing billions of dollars for people just like you, Ive spent a lot of time studying investment strategies and learning how consumers get it wrong and what you need to do to get it right.

And I have exciting news for you! Ive found the secret to successful investing, and Im sharing it with you in this book. The secret is so clear, so obvious, and so easy that youll kick yourself for missing it all these years. To find out what that secret is, all you have to do is turn the page.

An investment in knowledge always pays the best interest.

Benjamin Franklin

Buy Low

Sell High

Uh-oh. I suspect youre feeling a little disappointed. Maybe even a little annoyed. I paid how much for a book that tells me to buy low/sell high? Youve got to be joking.

Indeed, you are probably hoping even assuming that I am joking. Everyone knows youre supposed to buy low/sell high. And everyone also knows the line is a joke, because everyone knows it cant be done.

But its really true. The key to investment success really is buying low and selling high. And in this book I really am going to show you how to do it.

To help you understand how to do it correctly, Im also going to show you:

the one major goal you should have as you seek investment success;

the two major obstacles youll encounter;

the one big question youll have to face; and