Robert Deen - Opportunities in business communication careers
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Introduces careers in business communication, a profession with such varied jobs as editing, speech or script writing, conducting research, and planning conventions.
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Opportunities in Business Communication Careers VGM Career Books
author
:
Deen, Robert.
publisher
:
NTC Contemporary
isbn10 | asin
:
0844261548
print isbn13
:
9780844261546
ebook isbn13
:
9780071403764
language
:
English
subject
Business communication--Vocational guidance--United States, Communication in management--Vocational guidance--United States, Business communication--Vocational guidance, Communication in management--Vocational guidance, Vocational guidance.
publication date
:
1987
lcc
:
HF5718.D42 1987eb
ddc
:
651/.023/73
subject
:
Business communication--Vocational guidance--United States, Communication in management--Vocational guidance--United States, Business communication--Vocational guidance, Communication in management--Vocational guidance, Vocational guidance.
Page i
Opportunities In Business Communication Careers
Robert Deen
Foreword by Norman G. Leaper, President International Association of Business Communicators
VGM Career Horizons a division of NTC Publishing Group Lincolnwood, Illinois USA
Page ii
Cover Photo Credits Front cover: upper left and right, lower left, Amfac Distribution Corporation; lower right, NTC.
Back cover: upper left, First National Bank of Chicago; upper right, Republic Airlines; lower left, Amfac Distribution Corporation; lower right, NTC.
1990 Printing
Published by VGM Career Horizons, a division of NTC Publishing Group. 1987 by NTC Publishing Group, 4255 West Touhy Avenue, Lincolnwood (Chicago), Illinois 60646-1975 U.S.A. All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of NTC Publishing Group. Manufactured in the United States of America.
Library of Congress Catalog Card Number: 86-62040
9 0 BC 9 8 7 6 5 4 3 2
Page iii
About The Author
Robert Deen is Communications Manager for Amfac Distribution Corporation, one of the nation's largest wholesale distributors, with annual revenues exceeding $1.3 billion. He is responsible for the corporation's public relations and employee communications, and was formerly with an affiliate of Carl Byoir & Associates, the world's third largest public relations agency.
A graduate of Oregon State University with a B.S. in Technical Journalism, he holds a master's degree in Communications from California State University, Chico. His masters thesis, published in 1981, explored the relationship of the news media to community power structure theory.
A former public affairs officer for the United States Marine Corps, he worked as a PAO at the Marine Corps' largest base, Camp Pendleton, California. An honor graduate of the Department of Defense's Information Office School, he served as the senior information officer for the 7th Marine Amphibious Brigade, the USMC component of the nation's Rapid Deployment Force. As a Marine lieutenant he also served as a platoon commander, combat engineer, and military parachutist/scuba diver.
He is active in a number of professional communications organizations, including the International Association of
Page iv
Business Communicators, and played a key role in establishing a student chapter at California State University/Chico.
Deen has been published in a variety of publications as a freelance writer and photographer, and makes a habit of maintaining contacts with the academic community and counseling students, recent graduates, and others considering business communications as a career.
Page v
Foreword
A telecommunications company makes an important technological breakthrough and wants to announce it to the public and to potential investors.
A hospital needs to alert doctors, nurses and administrative staff to new patient care schedules and visiting hours.
A not-for-profit association decides to launch a public awareness campaign against drug abuse.
A manufacturer needs to know how employees would feel about working in production teams.
An industry association seeks to influence legislation affecting its products and services.
Today's business communicator is responsible for these and many other key activities. Where the communicator once focused on simply getting the company's message to employees via an in-house publication, now he or she prepares sophisticated messages for ever expanding and diversified audiences.
An estimated one-half million professionals in the U.S. and Canada manage and practice communication in such areas as government relations, public affairs, corporate communication, lobbying, fund-raising, marketing and promotion, community relations, labor relations, employee
Page vi
communication, media relations, advertising and many other related disciplines.
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