Atkinson Jane - The Wealthy Speaker 2.0: the Proven Formula for Building Your Successful Speaking Business
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- Book:The Wealthy Speaker 2.0: the Proven Formula for Building Your Successful Speaking Business
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- Year:2012
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Contents
Reality Bites
Flashpoint 
: Ryan Estis
So What Exactly is a Wealthy Speaker?
The Industry: Yesterday and Today 
So What Else is New? 
But What if Im Just Starting Out?
Stepping Up
Start-Up Speakers Quiz
Coaching Exercise 1: Start-Up Speakers Quiz
The Wealthy Speaker Mind-Set
Recondition Your Thought Patterns
Ask Better Questions 
Lifestyle Business 
Coaching Exercise 2: A Day in Your Life Five Years from Now
Imagine the Possibilities
How to Spend Your Time, Energy and Money
About the Books Aids and Tools
Coachs Question
Sales Sidebars 
Coaching Exercises
Website Reference Tools
Flashpoints
Updates 
My Promise to You
Chapter 2:
My Motivation
Flashpoint: Toni Newman
Toni Newman 
Motivational? Inspirational? Topical?
Topics 
Speaking Versus Training
Business Models
Joe, Vic and Larry 
The Flow of Your Business 
Flashpoint: Rick Butts
Flashpoint: Bob Parker 
Making Money in Your Jammies
Crunch the Numbers
Taking Action
Ready, Aim, Fire
Ready, Aim, Fire 
Phases of the Wealthy Speaker Process
Action Steps
Rons Story
Action Steps 
Coaching Exercise 3: Action Steps Form
The Value of Coaching 
The Basics: Setting Up a Speakers Office
Speech
Branding
Branding 
Office Set-Up
Equipment
Administration
Checklist 
Coaching Exercise 4: Checklist for Setting Up a Speakers Office
Chapter 3: Phase I:
Focus on Positioning and the Speech
The Wealthy Speaker Gets Ready
Pick a Lane
Greg Schinkel 
Changing Lanes
Coaching Exercise 5: Focus Form
The Cosmic 2 4
Positioning: Expert First, Speaker Second
Flashpoint: Patricia Fripp
Patricia Fripp 
Picking a Lane 
Position in the Industry
Becoming the Legitimate Expert
Coaching Exercise 6: Becoming the Expert
What if Youre a Celebrity?
Getting Clear on What Youre Selling
Coaching Exercise 7: Presenting Your Expertise to the Marketplace
Components of a Great Speech
What Makes a Great Speech?
Flashpoint: Vince Poscente
Vince Poscente 
Tips from the Masters: Victoria Labalme Making Your Speech Come Alive: Turning a Presentation into a Memorable Performance
Speech Tips 
(Victoria Labalme)
Other Peoples Material OPM 
How Important is it that the Speech is Good?
Be Good Marketing
Industry Green Monsters
So How do I Know if Im Really Good?
Is the Speech Good? 
Flashpoint: Amanda Gore
Amanda Gore 
Good Speakers Versus Great Speakers
Peter Legge Works the Tradeshow
Tradeshows 
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