Fred A. Jacobs - Critical resource management: a control perspective
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Critical resource management: a control perspective
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Critical Resource Management : A Control Perspective
author
:
Jacobs, Fred A.
publisher
:
Michigan State University Press
isbn10 | asin
:
088406252X
print isbn13
:
9780884062523
ebook isbn13
:
9780585308364
language
:
English
subject
Industrial management, Quality control, Personnel management, Management information systems, Marketing--Management.
publication date
:
1993
lcc
:
HD30.C76 1993eb
ddc
:
658
subject
:
Industrial management, Quality control, Personnel management, Management information systems, Marketing--Management.
Page i
Critical Resource Management
A Control Perspective
Edited by Fred A. Jacobs School of Accountancy Georgia State University and Larry H. Beard School of Business Administration Emory University
Page ii
The Library of Congress Cataloging-in-Publication Data
Critical resource management : a control perspective / edited by Fred A. Jacobs and Larry H. Beard
p. cm.
Includes bibliographical references. ISBN 0-88406-252-X
1. Industrial management. 2. Quality control. 3. Personnel management. 4. Management information systems. 5. MarketingManagement. I. Jacobs, Fred A. II. Beard, Larry H. HD30.C76 1993 658dc20 93-4096 CIP
Georgia State University Business Press University Plaza Atlanta, Georgia 30303-3093
1993 Georgia State University Articles in this book were previously published in BUSINESS magazine 1985, 1986, 1987, 1988, 1989, 1990 by Georgia State University, except as noted.
All rights reserved, including the right to reproduce this publication or portions thereof in any form without prior permission from the publisher.
97 96 95 94 93 5 4 3 2 1
Georgia State University, a unit of the University System of Georgia, is an equal educational opportunity institution and an equal opportunity/affirmative action employer.
Printed in the United States of America.
Cover design and typography by Jim Kerr
Page iii
CONTENTS
Preface
vii
Part One Short-Term Capital Asset Management
1
Controlling Cash Flow in the Small Business
Fred A. Jacobs, Larry H. Beard, and Al L. Hartgraves
3
Let Your Business Plan Be a Road Map to Credit
E. Lewis Bryan and Ralph E. Welton
15
JIT: Strategies for Distant Suppliers
Joe G. Thomas and Morris Lamberson
21
The Impact of Automation on Direct Labor Costs
Robert H. Sanborn and David B. Croll
29
Part Two Long-Term Capital Asset Management
33
Capital Budgeting: A Key Management Challenge
Eurico J. Ferreira and Leroy D. Brooks
35
Page iv
Capital Investment Analysis for the Small Business
Richard F. Wacht
51
A Small Business Owner's Primer of Equity Financing
W. Keith Schilit
63
The Case of the Misaligned Merger
Michael J. Durnwald and James R. Miller
79
Part Three Marketing Activities
87
Which Marketing Strategies Breed Success?
Ellen Day, Melvin R. Crask, and Clyde E. Harris, Jr.
89
How to Develop a Customer-Driven Positioning Strategy
James H. Martin and James M. Daley
105
Identifying and Eliminating Weak Products
Douglas M. Lambert and Jay U. Sterling
121
Services Marketing Reaching the Customer and Creating Satisfaction
Charles W. Lamb, Jr. and David W. Cravens
137
Sales Strategy: Charting a New Course in Turbulent Markets
David W. Cravens, Raymond W. Laforge, and Thomas N. Ingram
151
The Anatomy of a Sales Plan
Noel B. Zabriskie and John M. Browning
167
Page v
Integrating Marketing and Logistics for Increased Profit
Douglas M. Lambert and Robert L. Cook
183
Part Four Human Resource Management
199
Tracking the Impact of Human Resource Management
Andrew Templer and Karl Hofmeyr
201
Interpersonal Skill Training A Prerequisite for Success
John D. Pettit, Jr., Bobby C. Vaught, and Robert L. Trewatha
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