Praise for
Go Tech, or Go Extinct
A must read for senior executives looking for new ideas and fresh insights on innovation. In Go Tech, or Go Extinct, Cuatrecasas illuminates the challenges of transformation and how we all need to think differently about the opportunities ahead.
Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum and author of The Fourth Industrial Revolution
Go Tech, or Go Extinct is a tour de force, written by an entrepreneur whos been in the trenches and lives it, every day. This book deserves to be read by every CEO of large, traditional corporates everywhere.
Paul van Doorn, former Chief Executive Officer, KPN Mobile
If youre going to read one book this year to better understand the future of M&A, this is it. In Go Tech, or Go Extinct Paul Cuatrecasas offers a new lens on risk-taking and how to transform an established incumbent company. Smart, practical and street-smart, this is the leadership book for the next generation.
Stphane Pere, Executive Vice President, The Economist Group
Go Tech, or Go Extinct is packed full of interesting insights from someone who practices what he preaches. Highly refreshing and stimulating, I was immediately moved to consider applying some of the ideas in my company.
Michel Denis, Chief Executive Officer, Manitou Group
A fresh thinking, fact- and experience-based book, on how digital transformation can contribute to exponential growth and how technology can create value also to non-technology companies. I highly recommend this book, especially for senior leaders engaged into the digital age.
Alain Brouhard, Group Chief Information Officer and Executive Committee Member, Coca-Cola HBC
Go Tech, or Go Extinct is a practitioners masterpiece in explaining both the why and the how of building a future-proofed company. This book really provoked my thinking with new ideas and different strategies that we can apply in our portfolio companies. More importantly it opened my eyes to the folly of not having an answer to the challenge and opportunity that technology presents in todays business environment. Every decision maker needs this book.
Lyndon Lea, Founder and Managing Partner, Lion Capital
A refreshing new perspective on how traditional companies can create value in the digital age. Cuatrecasas shows there are many ways to skin a cat. New thinking for a new era, this book is a breakthrough. It comes at just the right time.
Saleem Asaria, Founder and former Chief Executive Officer, Cambian Group plc
Cuatrecasas delivers a structured and pragmatic approach on how to deal with the challenges and opportunities that technology offers to incumbents. This book is packed with insights and new perspectives, backed up by original research. Immensely valuable reading for the C-suite and all decision-making executives.
Antonio Cano, Chief Operating Officer and Member of the Board of Directors, Ageas
This is so much more than a theoretical exploration into how big corporates can stay competitive in todays frenetic landscape. This is a look inside the leading tech acquisition experts crystal ball along with the entire dollars and sense business case behind why forward-thinking corporations need to take action and why they must do it now.
Angelique Rewers, Chief Executive Officer, The Corporate Agent
If youre a senior executive focused on driving innovation and leveraging technological change to your advantage, then Go Tech, or Go Extinct is a must-read.
Stphane Rey, Chief Technology Officer, Lombard Odier Investment Managers
Copyright 2019 by Paul Cuatrecasas
All rights reserved.
Published by Berkeley Street Press, London, UK
No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the author, except for the use of brief quotations in a book review.
Although the author and publisher have made every effort to ensure that the information in this book was correct at press time, the author and publisher do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause.
ISBN (Paperback): 978-1-9161943-1-1
ISBN (Hardcover): 978-1-9161943-2-8
ISBN (Ebook): 978-1-9161943-0-4
Design & Layout by StandoutBooks.com
paulcuatrecasas.com
To my darling Jessica, Vanessa, Mimi-Rose, and Hugo, you are my everything
I wasnt real quick, and I wasnt real strong. Some guys will just take off and its like, whoa. So I beat them with my mind and my fundamentals.
Larry Bird, the only person in NBA history to be named
Rookie of the Year
Regular Season MVP
Finals MVP
All-Star MVP
Coach of the Year
Executive of the Year
Contents
Introduction
Chapter 1
Business as Usual No Longer Works
Exponential Growth
Technology Companies Rule the Day
All Companies Will Eventually Become Technology Companies
Disruption Is Everywhere
Technology: Vitamin or Virus?
An Extremely Brief History of the Internet
Competition Is Everywhere. The Playing Field Is Flat.
The Network Effect
People
Animals and Agriculture
Things
Money
Artificial Intelligence and Changing Behavior
Exponential Change Is Unstoppable
Chapter 2
Adapt, Sell Out, or Die
Surviving the Transition
1. Think Exponential, Not Linear
2. Decide Fast
3. Invest in Imagination
4. Collaborate and Partner to Enhance Innovation
5. Shorten the Time from Idea to Implementation
6. View Humans as an Asset, Not an Expense
7. Plan in Shorter Intervals
8. Create an Open-Minded Culture
Maybe Just Sell Out Then?
The Un-choice to Die
To Stay in the Game, Adapt
Chapter 3
Optimization Isnt Enough. To Adapt You Must Transform.
Capital Is Not the Lever It Used to Be
The Days of Cheap Capital Are Numbered
Technology, Not Capital, Is the New Lever for Creating Value
The Proof of Value Is in the Valuations
What Companies Are Doing to Adapt Instead of Transform
Investing Through Accelerators, Incubators, and Corporate Venture-Capital Funds
Licensing Technology and Solutions
Trying to Manage In-House
Transform Your Companys DNA
Seeing the Possibilities Can Deliver the Holy Grail
Chapter 4
Take the Right Risks
Experiments Do Not Fail
Making an Investment, Not a Bet
Incumbents with the Highest Fixed Costs (Risk) Need to Act Fast
Fixed Costs
The True Measure of Power
Bubble-Like Tech-Company Valuations Do Not Matter
Can You Get a Tech Multiple on Your Business?
People Really Are Your Greatest Asset... If You Are a Technology Company
Failure Must Be an Option
Act Like a Start-up, Even If You Are in the Oldest Industry in the World
People Want to Work for Winners
Innovation Means Winning
Imagination Is the New Capital
Think Ahead
Chapter 5
Transformation Is Simple If You Can Adjust Your Mindset
You Can Do BothInnovate In-House and Acquire Innovation
Reinvent and Redirect Means Get Your Mindset Right
You Must Believe Before You Can Achieve
We Can and We Will