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Paul Cuatrecasas - Go Tech, or Go Extinct: How Acquiring Tech Disruptors Is the Key to Survival and Growth for Established Companies

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Paul Cuatrecasas Go Tech, or Go Extinct: How Acquiring Tech Disruptors Is the Key to Survival and Growth for Established Companies
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Praise for Go Tech or Go Extinct A must read for senior executives looking - photo 1

Praise for

Go Tech, or Go Extinct

A must read for senior executives looking for new ideas and fresh insights on innovation. In Go Tech, or Go Extinct, Cuatrecasas illuminates the challenges of transformation and how we all need to think differently about the opportunities ahead.

Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum and author of The Fourth Industrial Revolution

Go Tech, or Go Extinct is a tour de force, written by an entrepreneur whos been in the trenches and lives it, every day. This book deserves to be read by every CEO of large, traditional corporates everywhere.

Paul van Doorn, former Chief Executive Officer, KPN Mobile

If youre going to read one book this year to better understand the future of M&A, this is it. In Go Tech, or Go Extinct Paul Cuatrecasas offers a new lens on risk-taking and how to transform an established incumbent company. Smart, practical and street-smart, this is the leadership book for the next generation.

Stphane Pere, Executive Vice President, The Economist Group

Go Tech, or Go Extinct is packed full of interesting insights from someone who practices what he preaches. Highly refreshing and stimulating, I was immediately moved to consider applying some of the ideas in my company.

Michel Denis, Chief Executive Officer, Manitou Group

A fresh thinking, fact- and experience-based book, on how digital transformation can contribute to exponential growth and how technology can create value also to non-technology companies. I highly recommend this book, especially for senior leaders engaged into the digital age.

Alain Brouhard, Group Chief Information Officer and Executive Committee Member, Coca-Cola HBC

Go Tech, or Go Extinct is a practitioners masterpiece in explaining both the why and the how of building a future-proofed company. This book really provoked my thinking with new ideas and different strategies that we can apply in our portfolio companies. More importantly it opened my eyes to the folly of not having an answer to the challenge and opportunity that technology presents in todays business environment. Every decision maker needs this book.

Lyndon Lea, Founder and Managing Partner, Lion Capital

A refreshing new perspective on how traditional companies can create value in the digital age. Cuatrecasas shows there are many ways to skin a cat. New thinking for a new era, this book is a breakthrough. It comes at just the right time.

Saleem Asaria, Founder and former Chief Executive Officer, Cambian Group plc

Cuatrecasas delivers a structured and pragmatic approach on how to deal with the challenges and opportunities that technology offers to incumbents. This book is packed with insights and new perspectives, backed up by original research. Immensely valuable reading for the C-suite and all decision-making executives.

Antonio Cano, Chief Operating Officer and Member of the Board of Directors, Ageas

This is so much more than a theoretical exploration into how big corporates can stay competitive in todays frenetic landscape. This is a look inside the leading tech acquisition experts crystal ball along with the entire dollars and sense business case behind why forward-thinking corporations need to take action and why they must do it now.

Angelique Rewers, Chief Executive Officer, The Corporate Agent

If youre a senior executive focused on driving innovation and leveraging technological change to your advantage, then Go Tech, or Go Extinct is a must-read.

Stphane Rey, Chief Technology Officer, Lombard Odier Investment Managers

Copyright 2019 by Paul Cuatrecasas

All rights reserved.

Published by Berkeley Street Press, London, UK

No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the author, except for the use of brief quotations in a book review.

Although the author and publisher have made every effort to ensure that the information in this book was correct at press time, the author and publisher do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause.

ISBN (Paperback): 978-1-9161943-1-1

ISBN (Hardcover): 978-1-9161943-2-8

ISBN (Ebook): 978-1-9161943-0-4

Design & Layout by StandoutBooks.com

paulcuatrecasas.com

To my darling Jessica, Vanessa, Mimi-Rose, and Hugo, you are my everything

I wasnt real quick, and I wasnt real strong. Some guys will just take off and its like, whoa. So I beat them with my mind and my fundamentals.

Larry Bird, the only person in NBA history to be named

Rookie of the Year

Regular Season MVP

Finals MVP

All-Star MVP

Coach of the Year

Executive of the Year

Contents Introduction Chapter 1 Business as Usual No Longer Works - photo 2
Contents

Introduction

Chapter 1

Business as Usual No Longer Works

Exponential Growth

Technology Companies Rule the Day

All Companies Will Eventually Become Technology Companies

Disruption Is Everywhere

Technology: Vitamin or Virus?

An Extremely Brief History of the Internet

Competition Is Everywhere. The Playing Field Is Flat.

The Network Effect

People

Animals and Agriculture

Things

Money

Artificial Intelligence and Changing Behavior

Exponential Change Is Unstoppable

Chapter 2

Adapt, Sell Out, or Die

Surviving the Transition

1. Think Exponential, Not Linear

2. Decide Fast

3. Invest in Imagination

4. Collaborate and Partner to Enhance Innovation

5. Shorten the Time from Idea to Implementation

6. View Humans as an Asset, Not an Expense

7. Plan in Shorter Intervals

8. Create an Open-Minded Culture

Maybe Just Sell Out Then?

The Un-choice to Die

To Stay in the Game, Adapt

Chapter 3

Optimization Isnt Enough. To Adapt You Must Transform.

Capital Is Not the Lever It Used to Be

The Days of Cheap Capital Are Numbered

Technology, Not Capital, Is the New Lever for Creating Value

The Proof of Value Is in the Valuations

What Companies Are Doing to Adapt Instead of Transform

Investing Through Accelerators, Incubators, and Corporate Venture-Capital Funds

Licensing Technology and Solutions

Trying to Manage In-House

Transform Your Companys DNA

Seeing the Possibilities Can Deliver the Holy Grail

Chapter 4

Take the Right Risks

Experiments Do Not Fail

Making an Investment, Not a Bet

Incumbents with the Highest Fixed Costs (Risk) Need to Act Fast

Fixed Costs

The True Measure of Power

Bubble-Like Tech-Company Valuations Do Not Matter

Can You Get a Tech Multiple on Your Business?

People Really Are Your Greatest Asset... If You Are a Technology Company

Failure Must Be an Option

Act Like a Start-up, Even If You Are in the Oldest Industry in the World

People Want to Work for Winners

Innovation Means Winning

Imagination Is the New Capital

Think Ahead

Chapter 5

Transformation Is Simple If You Can Adjust Your Mindset

You Can Do BothInnovate In-House and Acquire Innovation

Reinvent and Redirect Means Get Your Mindset Right

You Must Believe Before You Can Achieve

We Can and We Will

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