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Mindy Farber - How to build and manage an employment law practice

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Page i
How to Build and Manage an Employment Law Practice
by Mindy Farber
Page ii Cover design by Gail Patejunas - photo 2
Page ii Cover design by Gail Patejunas Nothing contained in this book - photo 3
Page ii
Cover design by Gail Patejunas.
Nothing contained in this book is to be considered as the rendering of legal advice for specific cases, and readers are responsible for obtaining such advice from their own legal counsel. This book and any forms and agreements herein are intended for educational and informational purposes only.
The Section of Law Practice Management, American Bar Association, offers an educational program for lawyers in practice. Books and other materials are published in furtherance of that program. Authors and editors of publications may express their own legal interpretations and opinions, which are not necessarily those of either the American Bar Association or the Section of Law Practice Management unless adopted pursuant to the By-laws of the Association. The opinions expressed do not reflect in any way a position of the Section or the American Bar Association.
1997 American Bar Association. All rights reserved.
Printed in the United States of America.
Library of Congress Catalog Card Number 97-73899
ISBN 1-57073-508-5
01 00 99 98 97 5 4 3 2 1
Discounts are available for books ordered in bulk. Special consideration is given to state bars, CLE programs, and other bar-related organizations. Inquire at Book Publishing, American Bar Association, 750 N. Lake Shore Drive, Chicago, Illinois 60611.
Page iii
Contents
About the Author
vii
Acknowledgments
ix
Foreword
xi
Introduction
xiii
Chapter 1
Preparing for an Employment Law Practice
1
Picture 4
What to Expect from Your Clients
1
Picture 5
What to Expect of Employment Law Today
3
Picture 6
What to Read
7
Picture 7
Legal Research for the Employment Lawyer
9
Chapter 2
Marketing Your Employment Law Practice
13
Picture 8
Lawyer Referrals: The Heart of the Practice
13
Picture 9
Writing Extensively
14
Picture 10
Speaking Up
15
Picture 11
Marketing to Non-Lawyers
15
Picture 12
Do-It-Yourself Seminars
16
Picture 13
Using Area Newspapers
17
Picture 14
Joining Organizations
18
Picture 15
Advertising in the Yellow Pages and Martindale-Hubbell
20
Picture 16
Using Office Displays
21
Picture 17
Networking with Other Professionals
22
Picture 18
A Typical Week in the Life of a Constant Marketer
23
Picture 19
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