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Lee - Applied Computing and Information Technology

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Lee Applied Computing and Information Technology
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    Applied Computing and Information Technology
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Springer International Publishing AG 2017
Roger Lee (ed.) Applied Computing and Information Technology Studies in Computational Intelligence 10.1007/978-3-319-51472-7_1
Business Sustainability Conceptualization
Arunasalam Sambhanthan 1
(1)
School of Information Systems, Curtin Business School, Curtin University, Perth, Australia
(2)
Australian Defense Force Academy, University of New South Wales, Canberra, Australia
Arunasalam Sambhanthan (Corresponding author)
Email:
Vidyasagar Potdar
Email:
Elizabeth Chang
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Abstract
Sustainability of ICT businesses is a timely topic in the context of the rapidly changing macro-environmental market conditions. This paper documents research that has been undertaken to define the term business sustainability by analyzing multiple definitions proposed in the existing literature. The definitions of business sustainability have undergone a process of abstractive decomposition which decomposes the definition into pieces and then constructs a new definition from the pool of decomposed phrases. Business sustainability is a multifaceted concept with different emerging perspectives that can be achieved through the concentrated efforts on organizational activities and processes. The outcomes of business sustainability could benefit both the organization as well as the environment. Well defined production methods, architectural strategy and the organizational commitment towards technological support are paramount for ensuring business sustainability. This studys significance is the contribution of a newer and comprehensive version of the definition the term business sustainability. The main conceptual contribution of this paper is its holistic presentation of the concept of business sustainability with contextual relevance to the ICT sector.
Keywords
Business sustainability Sustainability management ICT businesses
Introduction
Sustainability is a well-used and popular term, but its use lacks in clarity. There are a number of terms, such as sustainable development and triple bottom line, which are interchangeably used with the term sustainability []. The management related studies have been primarily focused on the strategic and sustainable development angles of the subject. However, there is still a lack of research in terms of integrating these disciplinary perspectives in sustainability related research.
Besides having a solid lexical meaning, the literature definitions of business sustainability are many. A recent survey of managers and business executives, published in the MIT Sloan Management Review, indicates that each company uses their own definition for the term sustainability [] Documented a number of observations regarding the literature related to the term corporate sustainability as listed below.
  • The term Corporate Sustainability is more widely used in specialized academic literature than in practitioner and top academic management literature
  • A standardized definition of corporate sustainability does not exist
  • Corporate sustainability has been conceptualized using different theoretical approaches
  • A standardized method to measure corporate sustainability does not exist [].
We anchor our argument for defining the term business sustainability in a more holistic and concise manner based on these observations.
  1. We highlight the absence of the term corporate sustainability across different types of management literature, which raises the need for a more focused effort in defining business sustainability with a better practitioner focus.
  2. The absence of a standardized definition of corporate sustainability suggests the emerging need for defining business sustainability, which is a relatively newer term than corporate sustainability.
  3. The term corporate sustainability has been conceptualized using different theoretical approaches which suggest the same could also be applied for business sustainability.
  4. A standardized method to measure corporate sustainability does not currently exist in the literature, which shows that the concept of business sustainability has room to be developed.
Hence, we argue that a practitioner centered, multi-perspective, standard and holistic definition for business sustainability is a valuable contribution to the business sustainability research literature. Therefore, this article aims at crafting a contextual definition of business sustainability by analyzing multiple definitions from different perspectives. An abstractive decomposition of the term has been undertaken through the conceptual review of the literature, which eventually leads towards a holistic definition of business sustainability.
Business SustainabilityDefinitional Paradox
Sustainability in business has a number of perspectives for which the definition has been constructed such as production, operation, supply chain and value. We have identified ten perspectives on the basis of a first level analysis of the business sustainability definitions (Table ). In the context of this paper, the term perspective refers to the way in which we look at the sustainability phenomenon. In particular, the dominating aspect of the definition which signifies the overall theme of the definition has been referred to as perspective in this research. The definitions which are proposed by past researchers for the term sustainability have been anchored on these perspectives. Ideally, the dominating phrase of each definition has determined the selection of perspectives and the categorization of definitions into the relevant perspectives. We selected the term sustainability as the yardstick of evaluation instead of business sustainability for the following reasons:
  • There are limited numbers of definitions available in the literature for the term Business Sustainability [].
  • Business Sustainability is a type of sustainability which is appropriate for businesses.
Table 1
Ten perspectives of business sustainability
Perspective
Rationale
Development
Any business will require ongoing research and development in order to sustain themselves in the rapidly increasing competitive market
Supply Chain
The supply chain of any business will need to be sustainable in order to leverage the maximum business outcome
Production
The production process of a business needs to be sustainable in order to harness the optimum productivity
Operation
The business operation of any firm needs to be sustainable in order to ensure maximum customer satisfaction
Stakeholder
The stakeholders of the business are the key players who decide the strategic direction of the business. This means that the stakeholders could influence the sustainability of business to an extent
Value
The value of the products needs to be ensured to have sustainable value generated in the long run
Organizational Structure
The organizational structure of any business needs to be sustainable in order to maintain maximum productivity
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