Jaime Levy - UX Strategy, 2nd Edition

If you want to learn how to build products that people want and need, this book is a must read. UX Strategy covers what to do before designing and codingmarket research, validating business ideas, prototyping, user research, and more.Steve Blank, Cocreator of the Lean Startup, father of modern entrepreneurshipJaime Levys UX Strategy was a landmark book in the field of UX when it came outa must-have in anyones library. And now as the field itself evolves and matures, its thrilling to see her updated perspective on UX strategy in this second edition. This is the type of book that gets better and better each time you dive in, and now with updated content, theres a wealth of new material to absorb. Clear, practical, and from the heart: UX Strategy continues to deliver on its promise of guiding strategy for digital products in a modern era.Jim Kalbach, Chief Evangelist at MURAL and author of Mapping Experiences and The Jobs To Be Done PlaybookLifes too short to design an amazing UX for something that nobody wants. Save your time and resources by first practicing the lean strategy techniques advocated in this book.Ash Maurya, Author of Running Lean and creator of the Lean CanvasDesigners are always looking for a way to have more impact with their work. Jaimes book is a foolproof guide for leveling up your existing skills to inform product strategy.Andy Budd, Design founder, speaker, advisor, and coachStuffed full of best practices from leading thinkers across a range of disciplines, Jaime Levys UX Strategy is essentially an MBA-in-a-book for any designer. Her own stories and guidance make for a friendly and personable read.Steve Portigal, User research consultant and author, Interviewing Users and Doorbells, Danger, and Dead BatteriesJaime Levy provides an easy-to-follow, no-nonsense, pragmatic, step-by-step guide on how to develop and test innovative digital product ideas and value propositions in a lean and efficient way. Full of tips and tricks, detailed explanations, and very tangible advicein short, a great, engaging guide for all budding entrepreneurs, POs, UX designers, and others setting out in human-centered product development.Svenja von Holt, Product Strategy Consultant and Director of Innovation Strategy, Port Blue Sky (Berlin)This followup to the earlier edition further connects the theory of user experience strategy with a practical, hands-on, business-savvy approach. It provides both the strategy and tactics needed to create products and services that can not only shine, but continue to grow. A must read for any product designer, project manager, entrepreneur, or any other innovative technologist.Paul Lumsdaine, UX Designer at NASA Jet Propulsion LaboratoryJaime Levys view on the strategic role of product design helped us to transform the curriculum within our design department. My students love her book because she teaches them in her unique punk rock way how they can make a big impact as creatives.Professor Reto Wettach, University of Applied Sciences Potsdam, Service Designer and Design Strategy ConsultantNo microinteraction is going to save your product from a bad UX strategy. Read Jaimes book so that youre first designing the right thing, then worry about designing it right.Dan Saffer, author of Microinteractions and Designing for InteractionJaime executed breakthrough UX long before it was called UX. Read this book and learn how to get out of your customers way, and create value for everyone who touches your stuff!Douglas Rushkoff, Media Theorist, Author AND Host of Team Human, Author of Present Shock and Program to be ProgrammedUX Strategy provides a templated approach for gaining strategic alignment, which helped my team at Boeing to dial in on the source of business problems and the opportunity landscape. By meeting the business upstream, we started to build cross-functional trust and found the footing to connect customer goals and outcomes to higher-level business objectives.Andrew Wilbur, Product Design Lead, The Boeing Company