Fred Phillips - Managing innovation, technology, and entrepreneurship

Maastricht School of Management Series in Intercultural and Global Management

Edited by:
Fred Phillips

Meyer & Meyer Media

Maastricht School of Management Series in Intercultural and Global Management

Series Editors: Ronald Tuninga & Fred Phillips

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

Fred Phillips (Ed.)

Managing Innovation, Technology, and Entrepreneurship

Maidenhead: Meyer & Meyer (UK) Ltd., 2009

All rights reserved, especially the right to copy and distribute, including the translation rights. No part of this work may be reproducedincluding by photocopy, microfilm or any other meansprocessed, stored electronically, copied or distributed in any form whatsoever without the written permission of the publisher.

2009 by Meyer & Meyer (UK) Ltd.

Adelaide, Auckland, Budapest, Cape Town, Graz, Indianapolis,

Maidenhead, Olten (CH), Singapore, Toronto

Cover Design: Mana co, The Netherlands

eISBN: 9781841264486

E-Mail: verlag@m-m-business.com

www.m-m-business.com

Jean S. Verhardt, Fred Phillips, & Ludovico Alcorta With material by Daniel More Torres and cases by Beatrice Avolio

Louise Kelly

Yu-Shan Su With material by Fred Phillips

Rod McNaughton & Amir Gabriel

Todd G. Vare & Kenneth Crews With material by Herbert Phillips and a case by Fred Phillips

Daniel Nyarko

Gene Konecci, Fred Phillips, & Jean S. Verhardt

Fred Phillips & Jean S. Verhardt With material by Daniel More Torres

Daniel More Torres With material by Fred Phillips

Tugrul Daim & Athar Pasha

Jean S. Verhardt, Rod McNaughton, & Fred Phillips

Daniel Nyarko With cases by Fred Phillips

Tugrul Daim & Neslihan Sener With a case by Alessio Cavicchi and Cristina Santini With cases by students of the Engineering Management Dept. at Portland State University

Jean S. Verhardt With a case by Luu Tien Thuan

Fred Phillips With a case by Joy Limprayoon

Fred Phillips, Jean S. Verhardt, & Ludovico Alcorta With a case by Lei Tang

MAASTRICHT SCHOOL OF MANAGEMENT

Series Editors Ronald Tuninga and Fred Phillips

Volumes To Date

Stephanie Jones, Khaled Wahba, and Beatrice I.J.M. van der Heijden

How to Write Your MBA Thesis: A Comprehensive Guide for All Masters Students Required to Write a Research-Based Thesis or Dissertation (2007)

Joop Remm, Stephanie Jones, Beatrice I.J.M. van der Heijden and Silvio De Bono Leadership, Change, and Responsibility (2008)

Stephanie Jones and Silvio De Bono

Managing Cultural Diversity (2008)

This series makes excellent, affordable textbooks available to students in emerging and developing countries. By emphasizing the international, multicultural, sustainability, and social responsibility dimensions of management, and by giving special attention to change issues in transitional economies, these volumes aim to define the way management subjects should be taught to multicultural audiences. Our goal as editors is to have the series seen as the imprimatur of the best textbooks in the field, and thereby influence the future of teaching international business.

Targeted readers include MBA students in MSMs overseas outreach programs, students enrolled in other universities, and practicing managers in many countries. Our authors write for readers of a high intellectual caliber, having good command of international English, who wish to be world-class managers, whether in their home countries or abroad, whether for indigenous companies or for multi-nationals.

We nonetheless believe it is not fair to such readers to frame all content in terms of problems and persons representing business in the OECD nations. Volumes in the series therefore depict business situations drawn from many of the countries where MSM is active. We have chosen authors with broad experience on multiple continents, and specifically in emerging economies and developing countries.

We do not assume readers have access to the books, periodicals, databases, research journals, and fast reliable Internet connections that are taken for granted by MBA students in the OECD countries. Thus, each textbook in the series is a self-contained course on its topic. Each book is suitable for a condensed course format, but also allows teachers the flexibility to use the book for online or face-to-face courses in other formats.

For more than a half century Maastricht School of Management (MSM) has focused on international cooperation. As a key player in the global education field, MSM is one of the few management schools that systematically combine education, technical assistance and research in its professional services. Offering high-quality management degree programs (MSc, MBA, DBA and PhD) and executive programs, MSM also implements management development research and international projects. With more than 2000 students annually graduating in nearly thirty countries, MSM is the largest international business school of the Netherlands.

MSM has worked for years at the interface of public- and private-sector management of transition processes in culturally diverse environments. Our guiding principle is the enhancement of performance of the private and public sectors to support balanced economic development. MSM provides technical assistance and specific training to government agencies, semi-government agencies, NGOs, post-secondary education institutions and the private sector, including small and medium enterprises. MSM offers graduate programs at campuses in China, Egypt, Indonesia, Jordan, Kazakhstan, Kenya, Kuwait, Malawi, Malaysia, Malta, Mongolia, Moscow, Namibia, the Netherlands, Peru, Rwanda, Suriname, Tanzania, Uganda, Vietnam, Yemen, Zambia, and Zimbabwe.

Ronald Tuninga and Fred Phillips

This book truly reflects Maastricht School of Managements global reach and mission. Its contributors hail from Australia, Canada, China, France, Ghana, Italy, the Netherlands, New Zealand, Peru, Taiwan, Thailand, Turkey, USA, and Vietnam. The chapters, cases, and passages they contribute involve companies in most of those countries, as well as enterprises in Russia, Finland, and Mexico. As far as we are aware, this is the only book that takes such a completely international approach to the three subjects of entrepreneurship, innovation, and technology management.

The contributors helped the book achieve difficult balances: combining the essentials of entrepreneurship, innovation, and technology management in one volume, at a length suitable for a single MBA course; and providing varied but overlapping perspectives that cannot tell everything an international student readership needs to know about these subjects, but show readers where to go next, to find all needed details on how to launch an entrepreneurial or intrapreneurial venture in their own countries.

Special recognition goes to Profs. Jean Verhardt and Ludovico Alcorta, who developed original and revised curriculum in these topics for Maastricht School of Managements MBA programs.

Unless otherwise noted, all cases presented within the chapters were written by the chapter authors.

The editor is grateful to all the volumes author-contributors, and for the following permissions:

The IC2 Institute of the University of Texas at Austin graciously granted permission to use material from New Enterprises Business Plan Development, originally prepared by Eugene B. Konecci for the 1991 Conference and Workshop on Business Plan Development in the State of Texas.