Burdon - New Zealands Top Franchise Leaders Secrets Revealed: How to Build Wealth & Success in Franchising

DISCLAIMER

All the information, techniques, skills and concepts contained within this publication are of the nature of general comment only and are not in any way recommended as individual advice. The intent is to offer a variety of information to provide a wider range of choices now and in the future, recognising that we all have widely diverse circumstances and viewpoints. Should any reader choose to make use of the information contained herein, this is their decision, and the contributors (and their companies), authors and publishers do not assume any responsibilities whatsoever under any condition or circumstances. It is recommended that the reader obtain their own independent advice.

First Edition 2020

Copyright 2020 Pete Burdon

All rights are reserved. The material contained within this book is protected by copyright law, no part may be copied, reproduced, presented, stored, communicated or transmitted in any form by any means without prior written permission.

National Library of Australia

Cataloguing-in-Publication entry:

New Zealands Top Franchise Leaders, Secrets Revealed. How to Build Wealth & Success in Franchising. - Pete Burdon

1st ed.

ISBN: 978-1-925370-18-8 (eBook)

Published by Global Publishing Group

PO Box 517 Mt Evelyn, Victoria 3796 Australia

Email Info@GlobalPublishingGroup.com.au

Printed in Australia

For further information about orders:

Phone: +61 3 9726 4133

I dedicate this book to franchisors and other business owners who put everything on the line to create companies that benefit so many other people, whether they be franchisees or employees. Without these courageous risk-takers, our standard of living would take a serious nosedive.

Acknowledgments

Writing this book has been an amazing journey from the minute the idea was sparked. As with any project like this, it couldnt have been done without the help of so many people.

At the top of that list is Darren Stephens. Darren has written many similar bestsellers and the support and advice hes given me throughout the process has been priceless. The business mastermind group run by Darren and wife Jackie in Melbourne, The Entrepreneurs Inner Circle, has been the catalyst for making the book not only possible, but a bestseller.

The next group to thank are the Top New Zealand Franchise Leaders featured in the book. Its been a privilege to get to know them and hear their stories. What stood out for me with every one of them was their total commitment to their franchisees. Youll see this for yourself in the following pages along with other reasons why they are so successful.

Simon Lord also deserves a special mention. He is one of New Zealands most respected franchise experts and his Foreword and Next Steps chapter really add value to the book.

Last, but certainly not least, I thank my wife Steph and daughter Olivia. There are inevitably stressful times and trips away with a project like this. I thank them for putting up with me throughout.

CONTENTS

Foreword

New Zealand is the most franchised country in the world. Its a fact that might surprise many people, but its true. According to the 2017 Survey of Franchising conducted by Massey University, there are 37,000 franchised units in this country. Thats one franchised unit for every 124 people.

Another surprising fact is that the overall turnover of the franchise sector is now estimated at $27.6 billion equivalent to 11 percent of New Zealands GDP. Add in motor vehicle sales and fuel retail, and it comes to $46.1 billion.

But perhaps the biggest surprise of all is that most of these franchises are not big international brands. When I founded Franchise New Zealand magazine back in 1992, franchising was a little-known concept in this country and we had just a handful of local operators. Today, over 70 percent of the 600-plus franchise brands operating in New Zealand are homegrown companies operating in all sorts of industries from home services to real estate, gourmet burgers to bookkeeping. Many have expanded overseas, not just to Australia but to the USA and beyond, and some are truly world class companies.

How have we got to this stage? Well, overnight success takes time, as they say, but it also takes visionaries who can see the advantages that franchising can offer. Combining big company buying power and branding with individual ownership and capital gives franchise companies the best of both worlds if they do it right. Building such a company requires not just a good idea but good advice, good support and great leadership.

In this book, you can read about how some of New Zealands best-known franchise brands were developed. There are tales of triumphs and disasters, of challenges met and of lessons learned. Above all, there are examples of how franchisors and franchisees work together to drive those brands forward. I applaud author Pete Burdon and the contributors for sharing their stories.

I often speak to people who are in the early stages of franchising their business, and others who have just bought into a franchise. I tell them that the more they learn and understand about franchising at the start, the more they will understand what to expect and the greater the success they will enjoy. This book can play a valuable part in that understanding, and I hope that you will find it both inspiring and educational.