Jason Schenker - Strategic Cost-Cutting: How to Improve Profitability in a Downturn
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STRATEGIC COST-CUTTING
How to Improve Profitability in a Downturn
JASON SCHENKER
Copyright 2020 Prestige Professional Publishing, LLC
All rights reserved.
STRATEGIC COST-CUTTING
How to Improve Profitability in a Downturn
BY JASON SCHENKER
No part of this publication may be reproduced, copied, stored in or transmitted into a data retrieval system, or transmitted in any form, or by any means (electronic, mechanical, photocopying, recording, or any other method) without written permission of the publisher, Prestige Professional Publishing, LLC.
ISBN: 978-1-946197-55-9 Paperback
978-1-946197-56-6 Ebook
For business leaders trying to keep their companies afloat.
WRITING ABOUT STRATEGIC COST-CUTTING
Businesses preparing for an economic recovery will face challenges in the years ahead. And while they will need to cut costs, the right cuts will need to be strategic, to ensure the greatest long-term potential for business profitability and success.
In Strategic Cost-Cutting , I lay out a strategic plan to achieve success in challenging times. That is the big idea of this book: to help businesses take critical actions to ensure long-term success.
The impact of slower economic growth is likely to cast a shadow in both bad and good ways across the years and decades ahead. It will impact how we work, where we live, and what different industries will look like in the future. But in the short term, cutting costs will be critical for business survival and economic growth.
This book draws on research, courses, and training materials from The Futurist Institutes Certified Futurist program, as well as research from Prestige Economics.
Making Tough Decisions
This book represents an attempt to strategically approach the difficult issue of cutting costs. Of course, cutting some costs is easier than cutting others. After all, revisiting expenses that might be less than critical is very different than making difficult decisions about the labor market.
I have tried to write this book in a way that starts with some of the most critical basics and then goes on to more complicated strategies, ending with some of the most difficult decisions.
Acknowledgements
No book is done completely alone. There are editorial, file conversion, design, and project management parts of the project to get a book like this completed. And those tasks require a team.
Along those lines, I want to thank The Futurist Institute and Prestige Professional Publishing staff for making this book a reality. And I want to especially thank Nawfal Patel , who managed the production of Strategic Cost-Cutting: How to Improve Profitability in a Downturn. He did a tremendous job managing the teamand my own workflow.
I also want to thank Kerry Ellis for her fine work on the cover of this book. For this cover, I drew a very rough mock-up of the cover. And I do mean very rough. It was not very artistic in the least, but Kerry made the cover come to life.
Most importantly, I want to thank my family for supporting me in my education, career, entrepreneurship, and authorship.
I am always most grateful for the support of my loving wife, Ashley Schenker , and to my wonderful parents, Janet and Jeffrey Schenker .
My family supports me in countless ways by providing emotional support and editorial feedback. Every time I write a book, its a crazy experience that spills over into my family life, so to them and to everyone else who helped me in this process: Thank you!
Finally, thank you for buying this book. I hope Strategic Cost-Cutting helps you and your business improve your profitability in these uncertain times!
~ Jason Schenker
WHY I WROTE THIS BOOK
I wrote this book for my clients.
To help them during this difficult timeand the even more difficult times ahead.
But I also wrote this for all the other business leaders who will be forced to make difficult choices in the months and quarters ahead.
The recent business, economic, social, and public health challenges have been significant. There has been widespread disruption of the economy and businesses as well as massive job losses. And the economic and business road to recovery may not be a quick and easy one.
Because 70 percent of the economy is driven by consumption, it has become very clear that a historic rise in the level of U.S. joblessness and the unemployment rate will have significantly negative impacts on businesses and the economy.
Many nonessential, nonremote service jobs are at riskand they will be lost. And this could very likely be true beyond the immediate term.
Plus, credit is likely to be constricted in coming quarters, which presents additional business risks as well as risks to housing and the automotive industry.
I have written this book to help companies address the business and economic risks that likely lie ahead.
And the advice herein is also likely to be actionable following any other future potential economic conditions where there is a high level of risk to business profitabilityand a need to cut costs.
To meet this end, I have divided this book into six sections:
- Overview
- Spend Analysis
- Making Cuts
- Asset Recovery and Disposition
- Labor Cost-Cutting
- Forward-Looking Strategies
In the Overview section of Strategic Cost-Cutting , I discuss the importance of strategic cost-cuttingrather than just haphazardly cutting costs.
I also discuss the biggest challenges in a downturn, business priorities in a downturn, and the importance of profitability. This section of the book helps the reader understand and describe the stakes and the battle plan to sustain company profitability.
In the second section of the book, Spend Analysis , I explain how to gather, clean, prioritize, and benchmark company expenses. I also discuss off-limits topics. This section of the book helps the reader understand the process to analyze company data, as well as how to implement the process in their own company.
Making Cuts is the focus of the third section of this book. This section of the book focuses on prioritizing vendors, negotiations, reverse auctions, exiting contracts, and reducing physical overhead. These may be difficult cuts to make, but they are an easier set of cuts than making labor cuts. This section of the book includes actionable strategies to cut costs. The reader will be able to take cost-cutting action after reading this section of the book.
In the fourth section of the book, Asset Recovery and Disposition , I explain the process of asset recovery, asset identification, asset redeployment and repurposing, and asset disposition and divestiture.
The focus of these strategies is to find ways to repurpose, reuse, or otherwise salvage company assets to help the business cut costs, maintain cash flow, and grow. The reader will be able to implement these strategies after reading this section.
Labor Cost-Cutting is the toughest cost-cutting topic. And it is the focus of fifth section of this book. This section includes a discussion of the most important company labor considerations, the first kind of labor cost cutting that comes from reducing overtime and contract labor.
The final part of this chapter includes a discussion of layoffs, which may be the last move almost any business leader wants to take to cut costs. After reading this section, the most important labor considerations, priorities, and process will be cleareven if the process will still be very difficult to implement.
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