Davide Sola and Jerome Couturier - How to Think Strategically: Your Roadmap to Innovation and Results

Quite a tour de force! Davide Sola and Jerome Couturier have managed to produce a thoughtful and practical strategy handbook, full of step-by-step advice and concrete examples. A must read - and a must use - for any leader eager to position their business for success.

Hubert Joly , President and Chief Executive Officer, Best Buy Co., Inc.

Finally... a clear and comprehensive guide that sets out, step by step, how to create a compelling and actionable strategy. This book is a must read for anyone who needs to create a strategic plan and then execute it! The book gives straightforward and practical advice on how to think and act strategically. Best of all, it is written in plain English and not full of impenetrable business speak.

Andy Ransom , Chief Executive Officer, Rentokil

With strategy, timing is everything. This book is a reminder that strategic thinking is the first step to change management and success. It makes it clear that strategic thinking should not be daunting compared to the other day to day challenges we all face; it might even make those challenges easier! I love it, it helps me to clarify and structure my entrepreneurial ideas.

Eric Babolat , President and Chief Executive Officer, Babolat

In a sea of very useful frameworks and great cases about strategy, what really strikes me is the lean testing methodology which is truly compelling. This is a great way to hedge uncertainty across cycles, geographies, business models and also personal biases. I really see a way to transform the strategic process into a learning process for my organisation.

Aldo Bisio , Chief Executive Officer, Ariston Thermo

I have been impressed by both the quality and practicality of the book. On one hand it is built as a guidebook that managers can use on an ad-hoc basis, particularly for large transformational initiatives. On the other hand, it reads fantastically well in one go, providing a holistic and fascinating view of what strategic thinking is about. The ideas and tools proposed in the book are definite success factors for all organisations.

Nicolas Japy , Group Chief Operating Officer, Sodexo

This book is an absolute must read for anyone who aims to successfully manage a business. Jerome and Davide have definitely succeeded in redefining strategic thinking, in a vibrant, thought-provoking and convincing manner. This book is really about the future of management.

Albert Bourla , President & General Manager, Established Products Business Unit at Pfizer

How to Think Strategically provides a simple and useful approach to the most misused word in business: strategy. Together with the app, it helps to focus on what is relevant.

Daniel John Winteler , Chief Executive Officer, Miroglio Group

How can you move from the simple desire to be strategic to actually having in place robust and clearly understood strategies? This book offers a practical roadmap to creating strategies, preparing an organisation for its implementation and building a framework that helps organisations embrace strategy as a true habit.

Bernal Alejandro , Chief Executive Officer, Zoetis EMEA

This is an enlightening book. Often while I was reading it I thought Now I know why XYZ worked! recalling in my mind situations and decisions I made in the past. It is a definite read for both young and seasoned executives. It is written in an easy, but at the same time, exciting style.

Christina Miccoli , Chairman, CheBanca!

Although strategic thinking and acting are definitely the most complex business processes, Jerome and Davide have brilliantly mastered this challenging topic and have created a book providing clear and direct guidance, not only on how to tackle these challenges but how to finish as a winner.

Dr Andreas Penk , President of the Pfizer Oncology business in Europe and Country Lead for Pfizer Germany

How to Think Strategically makes for fascinating reading on the three pillars of strategy: strategic thinking, strategy formulation and strategy execution. It is this focus on the three domains which make it unique, providing a holistic perspective to students and corporate executives. The authors need to be congratulated for writing the book in a simple and lucid style. I highly recommend this book as a must read for corporate executives as well as students.

Dr P Singh , Director General, International Management Institute, Delhi, India

This is a powerful book on strategic thinking. It is insightful, practically useful and provides a detailed roadmap to devising and executing a winning strategy.

Reda Guiha , Director of the Specialty Care Business Unit, Pfizer France

The authors are masters at integrating deep strategic thinking with wisdom and actionability. Clear, concise, effective, brillant!

Gianemilio Osculati , CEO of Wealth Management at SanPaolo Assicura

A reference book for anybody interested in strategy, including experienced executives eager to have an impact on their business.

Sebastien Herzog , Chief Audit Executive, AXA Investment Managers

A clever way to view and approach strategic management. Reminds us that strategic thinking is part of everyones business.

Gianpaolo Odarda , strategist at Ferrero International

PEARSON EDUCATION LIMITED
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First published 2014 (print and electronic)
Pearson Education Limited 2014 (print and electronic)

The rights of Davide Sola and Jerome Couturier to be identified as authors of this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.

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ISBN: 978-0-273-78587-3 (print)
978-0-273-78884-3 (PDF)
978-0-273-78883-6 (ePub)

British Library Cataloguing-in-Publication Data
A catalogue record for the print edition is available from the British Library

Library of Congress Cataloging-in-Publication Data
Sola, Davide.
How to think strategically : your roadmap to innovation and results / Davide Sola and Jerome Couturier.
pages cm
Includes bibliographical references and index.
ISBN 978-0-273-78587-3 (print) -- ISBN 978-0-273-78884-3 (PDF) -- ISBN 978-0-273-78883-6 (ePub)
1. Strategic planning. 2. Creative ability in business. 3. Critical thinking. 4. Thought and thinking. I. Couturier, Jerome. II. Title.
HD30.28.S623 2013
658.4'012--dc23
2013026074

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