Employer:
Your Position:
When:
Skill/Competency:
Challenge (Situation/Task):
Action:
Result:
Success StoryExample
Employer: XYZ Insurance Company
Position: Vice President of Product Development and Contracting
When: 20XX
Skill/Competency: Creativity, Critical Thinking, and Analysis
Challenge: While I was working at a large national insurance carrier [you would use the actual name in your story], their workers compensation product portfolio was missing an ancillary product line/division. This was causing us to miss out on a potential revenue stream and the opportunity to compete against those companies providing these products as a standalone service.
The theory was that by adding ancillary services, we would add revenue, increase customer retention, and promote long-term loyalty from our existing client base.
Action: We developed a new line of contracts for ancillary providers. We established a list of providers in multiple fields (i.e., DME, O and P, home health, and so on). With these providers, we contracted and negotiated pricing. Once we had 80 percent of the contracts signed, we began marketing the new product offerings through conferences, seminars, and email blasts to existing and potential clients. At the same time, we developed a fully insured product that provided us with a one-stop-shop ability to service existing and potential clients.
Result: The end result of this effort was our ability to grow the bottom-line revenue by 27 percent in the first year after the network was up and running. This product division stands today and continues to grow.
__________
(accessed July 13, 2015).
The following resumes are examples of the three most common resume formats. Some follow the advice of the resume section, and some do not. They are for illustrative purposes only.
Example 1: | Traditional Reverse Chronological Resume |
Example 2: | Functional Resume |
Examples 3 and 4: | Showcase Resumes |
Example 1Traditional Reverse Chronological Resume
Jack Johanson
1234 State St. Kansas City, MO 64066
816-555-4444
PROFESSIONAL PROFILE
A results-oriented and driven insurance sales, marketing, and business-development executive with a distinguished reputation for profitable new business growth, prospect identification, pipeline development, product promotion, and creative sales and marketing strategies. Extensive expertise in customer-needs analysis with a consultative approach to C-level insurance products, services sales, and account retention. Repeated success guiding sizeable, cross-functional teams in the design, development, and roll out of innovative solutions driving record-setting sales. Expert presenter, negotiator, closer, and businessperson able to forge solid relationships and build partnerships across multiple organizational levels.
National Sales Strategy Technology-Driven Solutions Key Performance Indicators
Branding and Market Positioning Data Analytics/Predictive Modeling
Market-Share Analysis Product-Line Growth and Profitability
Client/Account Development Home-Office Coordination Team Building/Coaching Claims-Cost Reduction Customer Service
PROFESSIONAL EMPLOYMENT HISTORY
20XXPresent | THERAPY AND REHAB, CO. |
Vice President National AccountsWausau, WI |
Business-development executive in charge of identification and development of new markets and innovative insurance products to increase revenue and open new channels to expand market presence. |
Successfully implemented nationwide new-markets strategy and action plan for developing new sources of business including brokers, reinsurers, captives, self-insured associations, assigned risk plans, guarantee funds, and managing general agencies. |
20XXPresent | THERAPY AND REHAB, CO. |
Vice President National AccountsWausau, WI |
Business-development executive in charge of identification and development of new markets and innovative insurance products to increase revenue and open new channels to expand market presence. |
Successfully implemented nationwide new-markets strategy andaction plan for developing new sources of business including brokers, reinsurers, captives, self-insured associations, assigned risk plans, guarantee funds, and managing general agencies. Created and led development, design, and roll out of nationwide, regional sales-expansion plan. Earned top salesman status by bringing on eight national accounts and increasing revenue by 33 percent. |
20XX20XX | LIABILITY INSURANCE COMPANY |
Sales ExecutiveChicago, IL |
Regional manager leading companys Midwest expansion into a retail agency distribution model for selling property and casualty products and services. |
Grew premium and expanded customer base by 40 percent. Appointed forty-five new agencies. Introduced Agency Growth Action Plan and reporting tools. |
20XX20XX | MEDICARE COMPLIANCE CORPORATION |
Director Sales and MarketingMinneapolis, MN |
Director of Sales and Marketing for nationwide insurance consulting operations, including managing all aspects of the $30 million, five-region, twenty-five-member sales and marketing organization, and the growth and development of its 550 carrier, third-party administration, self-insured, state-funded, and broker clients. |
Top architect of nationwide sales and marketing expansion plan leading to the increase in overall revenue to $30 million from $1.5 million and market position to #2 from #31. Top salesman for both 20XX and 20XX. Increased Midwest region revenue by 875 percent (from twenty clients and $400,000 to 180 clients and $3.5 million) during that period. Introduced web-based claims-auditing program to show clients extra cost-saving opportunities. |
19XX20XX | ALL RISKS INSURANCE CO. |
Vice PresidentNew York, NY |
Vice President in charge of twenty-five-employee, $40 million property and casualty (excess and surplus lines) wholesale brokerage and managing general agency operation. Worked with over two hundred retail agents. |
Redesigned sales and brokerage units leading to revenue growth of 22 percent. Successfully negotiated three new carrier contracts for new program opportunities. Introduced agency-automation training program. |
19XX19XX | REECE INSURANCE GROUP, INC. |
Chief Operating OfficerAtlanta, GA |
Executive in charge of four-office, fifty-employee, $42 million multistate property and casualty (excess and surplus lines) wholesale brokerage and managing general agency operations. Sold services nationally to over 250 retail agencies and brokers. |
Led merger of two newly acquired operations, resulting in 30 percent expense reduction. Expanded agency base by 30 percent and successfully negotiated five new carrier contracts for new program opportunities. |
19XX19XX | NICHOLS HOLDINGS, LLC |
Manager, Product DevelopmentBaton Rouge, LA |
Director of new product development initiatives for the national rating organizations seven hundred insurance carrier affiliates. Consultant in charge of emerging issues and trends practice. |