Trice Johnson - Becoming a Digital Unicorn

REFERENCES

PART 1: BECOME YOUR OWN UNICORNSTAND OUT IN A CROWDED ECONOMY

World Economic Forum (2020). Accelerating Digital Inclusion in the New Norm. Accessed November 20, 2021. http://www3.weforum.org/docs/WEF_Accelerating_Digital_Inclusion_in_the_New_Normal_Report_2020.pdf.

Armbrecht, A. World Economic Forum (2016). 4 reasons 4 billion people are still offline. Accessed April 4, 2020. https://www.weforum.org/agenda/2016/02/4-reasons-4-billion-people-are-still-offline/.

Forbes (2013). Disrupt or Be Disrupted. Accessed June 8, 2020. https://www.forbes.com/sites/johnkotter/2013/04/03/how-to-lead-through-businessdisruption/?sh=2c734c262644

Harari, Y.N. Financial Times, 2020. Yuval Noah Harari. The world after coronavirus. Accessed May 5, 2020. https://www.ft.com/content/19d90308-6858-11ea-a3c9-1fe6fedcca75 March 20.

McKinsey & Company (2021). The new digital edge: Rethinking strategy for the postpandemic era. Accessed May 29, 2021. https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/the-new-digital-edge-re-thinking-strategy-for-the-postpandemic-era.

Gartner (2015). Every Employee Is a Digital Employee. Accessed July 17, 2020. https://www.gartner.com/smarterwithgartner/every-employee-is-a-digital-employee/.

PART II: FIVE STEPS TO DISCOVER, DEVELOP, AND DEPLOY YOURSELF

World Economic Forum (2020). The Future Jobs Report. Accessed November 20, 2020. https://www.reskill-ingrevolution2030.org/reskillingrevolution/wp-content/uploads/2020/12/WEF_Future_of_Jobs_2020.pdf.

McKinsey & Company (2016). Transforming operations management for a digital world. Accessed February 4, 2020. https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever.

Deming, W. Edwards. The New Economics for Industry, Government, Education. MIT Press, 1994.

Howard Gardner, Frames of Mind: The Theory of Multiple Intelligences (New York: Basic Books, 1983).

Harvard Business Review (2016). 4 Steps to Having More Aha Moments. Accessed June 15, 2020. https://hbr.org/2016/10/4-steps-to-having-more-aha-moments.

Northwestern University (2015). Creative Genius Driven by Distraction. Accessed October 13, 2020. https://news.northwestern.edu/stories/2015/03/creative-genius-driven-by-distraction.

Harvard Business Review (2019). The EI Advantage: Driving Innovation and Business Success through the Power of Emotional Intelligence. Accessed June 11, 2020. https://hbr.org/resources/pdfs/comm/fourseasons/TheEIAdvantage.pdf.

DQ Institute (2015). What Is DQ (Digital Intelligence)? Accessed October 13, 2020. https://www.dqinstitute.org/dq-framework/.

Cornell University (2015). Cornell University Digital Literacy resource: Digital literacy is.... Retrieved from https://digitalliteracy.cornell.edu/.

Star Trek Voyager. Innocence. 1996. (Television.)

McKay, Brett, and McKay, Kate. The Art of Manliness: Classic Skills and Manners for the Modern Man. Simon & Schuster, 2009.

Drucker, Peter F. The Effective Executive. HarperCollins, 2006. McKinsey & Company (2016). Transforming operations management for a digital world. Accessed February 4, 2020. https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid19-has-pushed-companies-over-the-technology-tippingpoint-and-transformed-business-forever.

McKinsey & Company (2016). The Next Normal Digitizing at speed and scale: The recovery will be digital. Accessed November 16, 2020. https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Digital/Our%20Insights/How%20six%20companies%20are%20using%20technology%20and%20data%20to%20transform%20themselves/The-next-normal-therecovery-will-be-digital.pdf.

PART III: DELIVER IRRESISTIBLE VALUE EVERYWHERE

Munroe, Dr. Myles. Becoming a Leader: How to Develop and Release Your Unique Gifts. Whitaker House, 2018.

Harvard Business Review (2019). The EI Advantage: Unleashing Greatness in Others, accessed June 20, 2020. https://hbr.org/webinar/2020/03/unleashing-greatness-in-others.

Rogers, David. The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia Business School Publishing, 2016.

Black Enterprise (2016). 4 Ways to Increase Your Value at Work. Accessed June 9, 2020. https://www.blackenterprise.com/increase-your-value-at-work/.

Harvard Business Review (2010). Managing Yourself: Bringing Out the Best in Your People. Accessed July 13, 2020. https://hbr.org/2010/05/managing-yourself-bringing-outthe-best-in-your-people.

Harvard Business Review (2016). 5 Ways to Instantly Increase Your Leadership Presence. Accessed April 8, 2020. https://hbr.org/2016/09/the-elements-of-value.

Harvard Business Review (2018). How to Increase Your Influence at Work. Accessed April 8, 2020. https://hbr.org/2018/02/how-to-increase-your-influence-at-work.

ONE

The Age of the Digital Unicorn

A ileen Lee, a venture capital investor, first used the term unicorn in a 2013 TechCrunch article to describe the rare occurrence of privately held startups that were valued at over $1 billion. Today, this term is used to describe anything, across a wide range of disciplines, that proves to be rare, iconic, and magical.

Similarly, a Digital Unicorn is a rare individual whothrough their digital skills and capacityexceeds expectations, takes businesses to the next level, and performs above the highest standards when faced with uncertainties about the future.

Digital Unicorns set themselves apart from ordinary individuals on a continual basis. They have learned to master digital skills, ranging from the most basic to the most complexand people love being in their presence because of the immense value that they bring to the table.

A Digital Unicorn is a person from any industry, experience, culture, or background who has the remarkable ability to find, analyze, utilize, share, and create ongoing value for others, using technology and other related capabilities, including:

advances in cloud computing

business and mobile apps

social media

data and analytics

business intelligence

network and security

digital design thinking

Consider this book your digital masterclass, designed to increase your capacity as a Digital Unicorn so you can become a unique influencer in your industry, domain, or business. Its time to replace outdated habits and behavior patterns you may have developed over the years that would get in the way of you reaching your highest digital capacity. This goes beyond accessing files on Google Drive or creating a Word document, designing a presentation, tweaking code on a website, or blogging on social media. Instead, you have cultivated an approach to future-proof your skills and increase your value to organizations by activating your multiple intelligences through a high growth mindset, embracing a new set of skills that sets you apart from the packemboldening you to differentiate and distinguish yourself. While you continue to personally transform, know that your path to success can only be completed once you help others and are willing to collaborate, extend a hand, and serve others who are discovering their purpose and place in the digital world.