Corporate Strategy Formulation and Implementation Process
B Hiriyappa
Corporate Strategy Formulation and Implementation Process
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Cover photo by Nic Martel, available under a Creative Commons license
Copyright 2012 B Hiriyappa
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CORPORATE STRATEGY FORMULATION
And
IMPLEMENTATION PROCESS
B.Hiriyappa
Contents of the Book
Chapter No | Contents of the Chapter | Page No |
| Corporate Strategy Introduction Nature, Scope And Concerns Of Corporate Strategy What Does Corporate Strategy Ensure In Firms Businesses Strategy Is Partly Proactive And Partly Reactive Dealing With Strategic Uncertainty Implications Of Strategic Uncertainty | 6 to 8 |
| Corporate Strategy Formulation Implementation Process The Stages Of Corporate Strategy Formulation Implementation Process Stage 1: Developing A Strategic Vision Stage 2: Setting Objectives Stage 3: Crafting A Strategy To Achieve The Objectives And Vision Stage 4: Implementing And Executing The Strategy Stage 5: Monitoring Developments, Evaluating And Making Corrective Adjustments | 9 to 14 |
| Long Term And Short Term Objectives A Need For Long Term And Short Term Objectives Long Term Objectives Profitability Productivity Competitive Position Employees Development Employee Relationships Public Responsibility Technological Leadership Qualities of Long Term Objectives The Need For Objectives At All Organizational Levels | 15 to 18 |
| Michael Porters Generic Strategies Introduction Cost Leadership Strategies Advantages Of Cost Leadership Strategy Disadvantages Of Cost Leadership Strategy Differentiation Strategy Advantages of Differentiation Strategy Disadvantages Of Differentiation Strategy Focus Strategy Advantages of Focus Strategy Disadvantages of Focus Strategy Best Cost Provider Strategy Distinctive Features Of The Generic Competitive Strategies | 19 to 26 |
| Grand Strategies Structures In Enterprises Features Of Grand Strategies Characteristics And Scope Of Various Grand Strategies Expansion Strategy Characteristics of Expansion Strategy Retrenchment/ Divestment Strategy Characteristics of Retrenchment/ Divestment Strategy Combination Strategy Product Market Expansion Greed | 27 to 32 |
| Diversification Related Diversification Unrelated Diversification Internal Diversification External Diversification Horizontal Diversification Vertical Diversification Active Diversification Passive Diversification Concentric Diversification Conglomerate Diversification Retrenchment, Divestment And Liquidation Strategy Turnaround Strategy The Causes Of Corporate Decline Acquisitions Divestment/Cutback Strategy Reasons To Adopt Divestment Strategy In Firms Liquidation Strategies Liquidation The Strategy of Last Resort | 33 to 46 |
CHAPTER 1
CORPORATE STRATEGY
INTRODUCTION
Corporate strategy is the design framework of the firm growth and development.
Its main objectives is growth of the company in a particular direction, extent, pace and timing.
Corporate strategy involves the objectives design, implementation, control of objectives of firm which are helpful to growth of companys.
It determines the companys mission, vision and longterm development and growth of firms.
Corporate policy depends on its corporate strategy management will be made by strategist of company.
NATURE, SCOPE AND CONCERNS OF CORPORATE STRATEGY
Corporate strategy is basically concerned with the choice of businesses, products and markets of the companys. Nature, scope and concerns of corporate strategy as outlined below:
It can be involved and viewed with objectives designed framework strategy of the firm.
Strategy designed framework is filling the firms strategic planning gap.
Actually, it is concerned with the different choice of the firms products and markets. It generally involves the changes/ additions / deletions in the firms existing product market postures in businesses. It serves the customers needs and requirements and meets and serves the business requirement.
It able to ensure that the right fit to businesses and how to achieve between the firms and its business environment.
It helps and focuses to buildup the relevant competitive advantages for the firms in market.
Both corporate objectives and corporate strategy bring together and describe the firms business concepts.
WHAT DOES CORPORATE STRATEGY ENSURE IN FIRMS BUSINESSES
Corporate strategy first time ensure that the firms business growth and correct alignment of the firms and its environment .
It ready to serves and ensure that the design strategy which for filling the strategic gaps in business.
It helps and serves to buildup the firms relevant competitive advantages,
It primary strategy ensure that the masterminding and working out the right opportunity which fit between the firm and its external environment.
Corporate strategy purposefully firms weakness converts into strengths and threats converts into opportunities in this way ensure to firms businesses.
It ensures that responding the environment is part and parcel of a firms existence in market.
It ensure to arise a major question which is good and how to methodical to response to firms.
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