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B Hiriyappa - Corporate Strategy Formulation and Implementation Process

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B Hiriyappa Corporate Strategy Formulation and Implementation Process
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Corporate Strategy Formulation and Implementation Process e book divided into six chapters viz: Corporate Strategy, Corporate Strategy Formulation Implementation Process, Long Term and Short Term Objectives, Michael Porters Generic Strategies, Grand Strategies Structures in Enterprises and Diversification.

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Corporate Strategy Formulation and Implementation Process

B Hiriyappa

Corporate Strategy Formulation and Implementation Process

All Rights Reserved

Cover photo by Nic Martel, available under a Creative Commons license

Copyright 2012 B Hiriyappa

All Rights Reserved .This book may not be reproduced, transmitted, or stored in whole or in part by any means, including graphic, electronic, or mechanical without the express written consent of the publisher except in the case of brief quotations embodied in critical articles and reviews.

Booktango books may be ordered through booksellers or by contacting:

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Bloomington, IN 47403

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877.445.8822

ISBN: 978-1-4689-1249-4 (ebook)

CORPORATE STRATEGY FORMULATION

And

IMPLEMENTATION PROCESS

B.Hiriyappa

Contents of the Book

Chapter No

Contents of the Chapter

Page No

Corporate Strategy

Introduction

Nature, Scope And Concerns Of Corporate Strategy

What Does Corporate Strategy Ensure In Firms Businesses

Strategy Is Partly Proactive And Partly Reactive

Dealing With Strategic Uncertainty

Implications Of Strategic Uncertainty

6 to 8

Corporate Strategy Formulation Implementation Process

The Stages Of Corporate Strategy Formulation Implementation Process

Stage 1: Developing A Strategic Vision

Stage 2: Setting Objectives

Stage 3: Crafting A Strategy To Achieve The Objectives And Vision

Stage 4: Implementing And Executing The Strategy

Stage 5: Monitoring Developments, Evaluating And Making Corrective Adjustments

9 to 14

Long Term And Short Term Objectives

A Need For Long Term And Short Term Objectives

Long Term Objectives

Profitability

Productivity

Competitive Position

Employees Development

Employee Relationships

Public Responsibility

Technological Leadership

Qualities of Long Term Objectives

The Need For Objectives At All Organizational

Levels

15 to 18

Michael Porters Generic Strategies

Introduction

Cost Leadership Strategies

Advantages Of Cost Leadership Strategy

Disadvantages Of Cost Leadership Strategy

Differentiation Strategy

Advantages of Differentiation Strategy

Disadvantages Of Differentiation Strategy

Focus Strategy

Advantages of Focus Strategy

Disadvantages of Focus Strategy

Best Cost Provider Strategy

Distinctive Features Of The Generic Competitive Strategies

19 to 26

Grand Strategies Structures In Enterprises

Features Of Grand Strategies

Characteristics And Scope Of Various Grand Strategies

Expansion Strategy

Characteristics of Expansion Strategy

Retrenchment/ Divestment Strategy

Characteristics of Retrenchment/ Divestment Strategy

Combination Strategy

Product Market Expansion Greed

27 to 32

Diversification

Related Diversification

Unrelated Diversification

Internal Diversification

External Diversification

Horizontal Diversification

Vertical Diversification

Active Diversification

Passive Diversification

Concentric Diversification

Conglomerate Diversification

Retrenchment, Divestment And Liquidation Strategy

Turnaround Strategy

The Causes Of Corporate Decline

Acquisitions

Divestment/Cutback Strategy

Reasons To Adopt Divestment Strategy In Firms

Liquidation Strategies

Liquidation The Strategy of Last Resort

33 to 46

CHAPTER 1
CORPORATE STRATEGY

INTRODUCTION

Picture 1 Corporate strategy is the design framework of the firm growth and development.

Picture 2 Its main objectives is growth of the company in a particular direction, extent, pace and timing.

Picture 3 Corporate strategy involves the objectives design, implementation, control of objectives of firm which are helpful to growth of companys.

Picture 4 It determines the companys mission, vision and longterm development and growth of firms.

Picture 5 Corporate policy depends on its corporate strategy management will be made by strategist of company.

NATURE, SCOPE AND CONCERNS OF CORPORATE STRATEGY

Corporate strategy is basically concerned with the choice of businesses, products and markets of the companys. Nature, scope and concerns of corporate strategy as outlined below:

Picture 6 It can be involved and viewed with objectives designed framework strategy of the firm.

Picture 7 Strategy designed framework is filling the firms strategic planning gap.

Picture 8 Actually, it is concerned with the different choice of the firms products and markets. It generally involves the changes/ additions / deletions in the firms existing product market postures in businesses. It serves the customers needs and requirements and meets and serves the business requirement.

Picture 9 It able to ensure that the right fit to businesses and how to achieve between the firms and its business environment.

Picture 10 It helps and focuses to buildup the relevant competitive advantages for the firms in market.

Picture 11 Both corporate objectives and corporate strategy bring together and describe the firms business concepts.

WHAT DOES CORPORATE STRATEGY ENSURE IN FIRMS BUSINESSES

Picture 12 Corporate strategy first time ensure that the firms business growth and correct alignment of the firms and its environment .

Picture 13 It ready to serves and ensure that the design strategy which for filling the strategic gaps in business.

Picture 14 It helps and serves to buildup the firms relevant competitive advantages,

Picture 15 It primary strategy ensure that the masterminding and working out the right opportunity which fit between the firm and its external environment.

Picture 16 Corporate strategy purposefully firms weakness converts into strengths and threats converts into opportunities in this way ensure to firms businesses.

Picture 17 It ensures that responding the environment is part and parcel of a firms existence in market.

Picture 18 It ensure to arise a major question which is good and how to methodical to response to firms.

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