Terry Lydon - #SUCCESSFUL CORPORATE LEARNING tweet Book01: Profitable Training by Optimizing Your Customer and Partner Education Organization
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With the right knowledge and insights, companies can streamline processes, increase revenues, and reduce expenses for their customer and partner education organization. In their latest book, #SUCCESSFUL CORPORATE LEARNING tweet Book01: Profitable Training by Optimizing Your Customer and Partner Education Organization, corporate veterans Terry Lydon and Mitchell Levy show you the path to profitable training. Among the wisdom they share are ways to streamline communications and document and measure goals for your organization. Their ready-to-action insights touch upon niche areas like innovative incentives, which could include tying satisfaction surveys to bonuses.
As the authors show, several functions in a training department tend to be repetitive, including scheduling resources, communicating with customers, and reporting, and it can take some dogged detective work to identify them all. If you can streamline some or all of these repetitive areas, then it frees executives up for more strategic tasks, such as marketing or sales initiatives.
#SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization is presented in the accessible and increasingly popular tweet format, a format that allows its readers to pick up bits and pieces of profitable training and immediately start to achieve great results.
#SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).
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Profitable Training by Optimizing
Your Customer and Partner Education Organization
Foreword by Marshall Goldsmith
E-mail:
20660 Stevens Creek Blvd., Suite 210
Cupertino, CA 95014
Copyright 2012 by Terry Lydon and Mitchell Levy
All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means electronic, mechanical, photocopying, recording, or otherwise without written permission from the publisher.
Published by THiNKaha, a Happy About imprint
20660 Stevens Creek Blvd., Suite 210, Cupertino, CA 95014
http://thinkaha.com
First Printing: April 2012
Paperback ISBN: 978-1-61699-074-9 (1-61699-074-0)
eBook ISBN: 978-1-61699-075-6 (1-61699-075-9)
Place of Publication: Silicon Valley, California, USA
Paperback Library of Congress Number: 2011939691
Trademarks
All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Neither Happy About, nor any of its imprints, can attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.
Warning and Disclaimer
Every effort has been made to make this book as complete and as accurate as possible. The information provided is on an as is basis. The author(s), publisher, and their agents assume no responsibility for errors or omissions. Nor do they assume liability or responsibility to any person or entity with respect to any loss or damages arising from the use of information contained herein.
To Liza Ogden, my co-founder of
ViewCentral, who passed away this year,
way before her time.
Terry Lydon
This book couldnt have been written without the help of my colleagues at Rainmaker and some members from CEdMA.org. Special thanks to Jesse Finn and Keith Ackley.
Terry Lydon
Keith Ackley, Senior Practice Manager, Oracle University
Jenifer Carter (@jeninss), Management Consultant
Bill Cushard (@billcush), Director of Training & Development, Allonhill
Jesse Finn, Vice President, Education Services, Taleo, an Oracle company
Nicole Fougre, Marketing Manager, Litmos
Esther Kestenbaum
Shane Verheyen (@shaneverheyen), Training Manager, AAA Insurance Exchange
Over the years we have learned much about the training business, specifically related to running Training as a Business. Some things were quite broad and deep, while others were more like tips and tricks. There were many books and organizations related to employee training, but not much out there related to the business side of training. We decided to pull all this information together and share it. We didnt want to write a novel that may never be read. We wanted to provide information in an easy-to-digest format; something that someone could go back to at a later date and reference. We were surprised at how much content we found. We hope you find it useful.
Terry Lydon and Mitchell Levy
A Note from the Publisher
The THiNKaha series is the CliffsNotes of the 21st century. The value of these books is that they are contextual in nature. Although the actual words wont change, their meaning will change every time you read one as your context will change. Heres how to read one of these books and have it work for you.
1. Read a THiNKaha book (these slim and handy books should only take approximately 1520 minutes of your time!) and write down one to three aha moments you had whilst reading it.
a. Aha moments are looked at as actionable momentsthink of a specific project youre working on, an event, a sales deal, a personal issue, etc. and see how the ahas in this book can inspire your own aha! moment, something that you can specifically act on.
2. Mark your calendar to re-read this book again in 30 days.
3. Repeat step #1 and write down one to three aha moments that grab you this time. I guarantee that they will be different than the first time.
After reading a THiNKaha book, writing down your aha moments, re-reading it, and writing down more aha moments, youll begin to see how these books contextually apply to you. THiNKaha books advocate for continuous, life-long learning. They will help you transform your aha moments into actionable items with tangible results until you no longer have to say aha! to these momentstheyll become part of your daily practice as you continue to grow and learn.
As CEO of THiNKaha, I definitely practice what I preach. I read #CORPORATE CULTURE tweet, #LEADERSHIP tweet, and #TEAMWORK tweet once a month and take away two to three different action items from each of them every time. Please e-mail me your aha moments.
Mitchell Levy, CEO
Marshall Goldsmith
This book is not just about how to
be successful at running a training
organization, its about how to be more
successful by becoming a learning
organization. Build a better and more
profitable business unit by using the
tips in this book to challenge yourself,
question your process, and improve
satisfaction and results.
Marshall Goldsmith
2011 Most Influential Leadership
Thinker in the world - Thinkers50
Knowing your marketwho they are,
what their needs and wants areis
the first thing you need to know in
any business situation. Running a
successful training organization is no
exception. This section will help you
figure out your internal and external
target audience and how knowing
this can create better opportunities
for them (and ultimately you).
Who is your target audience, what is
their native language, and how do they
want to learn?
How else can your audience learn
what you are teaching?
In Geoffrey Moore
vernacular, you cant expect
customers to cross the chasm
because you push them.
They have to be ready.
In what modality does your
audience learn best (e.g.,
classroom, online, coaching,
11 consulting, etc.)?
Keep in mind that you may be able to
hold more virtual classes than physical
ones, accommodating people in
different time zones.
What differentiates you from
your competition?
Whats working for you today
and, more importantly what
areas need improvement?
Where is your market headed?
Are you training for yesterdays
needs or tomorrows?
Create a top ten trends webinar
(teleseminar) on where your
market is headed.
Poll your audience about
topics that are relevant to
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