APPENDIX
Sample Mission Statements
My all-time favorite mission statement is actually a slogan by S.C. Johnson company for Raid. Raid Kills Bugs Dead!
These sample mission statements appear in alphabetical order. By looking at them it is easy to see that the formats are as different and diverse as the specific needs, ideology, and market conditions dictate.
3M sample mission statements
3Ms commitment is to actively contribute to sustainable development through environmental protection, social responsibility and economic progress. To us, that means meeting the needs of society today, while respecting the ability of future generations to meet their needs.
Aquaya
To get clean water to poor people.
Anheuser-Busch sample mission statements
Be the worlds beer company.
Enrich and entertain a global audience.
Deliver superior returns to our shareholders.
Barnes & Noble sample mission statements
Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers
As booksellers we are determined to be the very best in our business, regardless of the size, pedigree or inclinations of our competitors. We will continue to bring our industry nuances of style and approaches to bookselling which are consistent with our evolving aspirations.
Above all, we expect to be a credit to the communities we serve, a valuable resource to our customers, and a place where our dedicated booksellers can grow and prosper. Toward this end we will not only listen to our customers and booksellers but also embrace the idea that the company is at their service.
Ben & Jerrys sample mission statements
Product Mission: To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.
Economic Mission: To operate the company on a sustainable financial basis of profitable growth, increasing value for our stakeholders & expanding opportunities for development and career growth for our employees.
Social Mission: To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally & internationally.
Central To The Mission Of Ben & Jerrys is the belief that all three parts must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part.
Caterpillar sample mission statements
Caterpillar will be the leader in providing the best value in machines, engines and support services for customers dedicated to building the worlds infrastructure and developing and transporting its resources. We provide the best value to customers.
Caterpillar people will increase shareholder value by aggressively pursuing growth and profit opportunities that leverage our engineering, manufacturing, distribution, information management and financial services expertise. We grow profitably.
Caterpillar will provide its worldwide workforce with an environment that stimulates diversity, innovation, teamwork, continuous learning and improvement and rewards individual performance. We develop and reward people.
Caterpillar is dedicated to improving the quality of life while sustaining the quality of our earth. We encourage social responsibility.
Charles Schwab
To help everyone be financially fit.
Chevron
Providing energy products and services that are vital to societys quality of life.
Being known as people with superior capabilities and commitment, both as individuals and as an organization.
Thinking and behaving globally, and valuing the positive influence this has on our company.
Being the partner of choice because we best exemplify collaboration.
Delivering world-class performance.
Earning the admiration of all our stakeholdersinvestors, customers, host governments, local communities and our employeesnot only for the goals we achieve but how we achieve them.
Dow Chemical
To constantly improve what is essential to human progress by mastering science and technology.
Ford
We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.
We anticipate consumer need and deliver outstanding products and services that improve peoples lives.
Gap
At Gap Inc. we never stop moving. It takes thousands of passionate, dedicated and talented employees around the world to deliver the merchandise and shopping experience our customers expect and deserve.
Google sample mission statements
To organize the worlds information and make it universally accessible and useful.
Hershey Company sample mission statements
Undisputed Marketplace Leadership.
Top-tier value creation, driven by superior performance across the business system.
Organizational capabilities and passion that compete in the present and build for the future.
Commitment to enabling and encouraging balanced, healthy lives.
Portfolio of brands that:
- Delights consumer across multiple segments
- Delivers superior growth and profitability to retailers
- Is available everywhere
Ability to transform consumer and customer desires to marketplace wins.
HONDA
Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.
IBM sample mission statements
At IBM, we strive to lead in the invention, development and manufacture of the industrys most advanced information technologies, including computer systems, software, storage systems and microelectronics.
We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide.
ING
We lead Americans back to savings
Johnson & Johnson sample mission statements
At Johnson & Johnson there is no mission statement that hangs on the wall. Instead, for more than 60 years, a simple, one-page document Our Credo has guided our actions in fulfilling our responsibilities to our customers, our employees, the community and our stockholders. Our worldwide Family of Companies shares this value system in 36 languages spreading across Africa, Asia/Pacific, Eastern Europe, Europe, Latin America, Middle East and North America. The English version of the Credo is below, or you may choose to view it in another language by selecting a country from the box on the right. You can also learn more about the history of Our Credo and its development.
Our Credo:
We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit.
We are responsible to our employees, the men and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement for those qualified. We must provide competent management, and their actions must be just and ethical.