Larry Parman - Above the Fray: Leading Yourself, Your Business and Others During Turbulent Times

ABOVE the FRAY

I have coached, trained, inspired, and learned from hundreds of business owners and employees all over the world, and one thing I know for certain is that a company will succeed during good times and bad only when it operates from a strong foundation of core values, principles, and philosophies. Unfortunately this is rarely addressed by business leaders until the going gets toughwhen it is often too late. In Above The Fray, Larry Parman comprehensively guides you step-by-step through the process of building your company from the inside-out, ensuring you and your business thrive when others suffer. Whether just beginning or highly experienced, smart and savvy business leaders should carefully study and act upon this book today.

Lee Milteer, Best-Selling Author; International Performance and Productivity Coach; Award-Winning Professional Speaker; TV Personality.
www.leemilteer.com

Lifes journey seems to always be the best teacher. Larry Parmans crafty use of real-life experiences creates a refreshing approach to management and leadership with Above the Fray. Great lessons for newcomers and veterans of business.

Mark Walker, Former President & CEO, United Way Silicon Valley

Larry Parman has written a book designed with the business owner in mind. Each chapter reveals real life experiences of his business life in the trenches. The wisdom contained in this book is priceless.

Michael Bonfrisco, Esq., The Bonfrisco Law Firm, LLC.

Larry Parman has a very rare ability to see any situation in light of the wisdom and experience he carries, and to put his insight into words. This book is both deeply insightful and tremendously practical. Ive had the opportunity to learn from Mr. Parman as a coach and mentor for several years, and will return to this book regularly to continue learning these principles and how to apply them to everyday business and life.

Catherine Hammond, Esq., Hammond Law Group

The beauty of Larry Parmans Above the Fray is that it puts at the readers fingertips transformational knowledge derived from his own personal life experiences, as well as the knowledge and life experiences shared with him by others who long ago learned the secret that a successful business requires more than technical knowledge and expertise. Rather, to have a successful business, the CEO or business owner must work on the business, above the fray of the day-to-day details of service or product delivery. The CEO must also have the courage of his or her convictions, and an intense present focus on the future they seek to achieve. The courage to move forward in uncertain or turbulent times, where others fear to go, because they recognize that uncertain and turbulent times offer great opportunities. Therefore, if what you seek is a better, more balanced life, derived from an enlightened way to transform your lifes work into a more successful endeavor that enriches the lives of others, then you should read and heed Larry Parmans pearls of wisdom contained in Above the Fray.

Stephen A. Mendel, The Mendel Law Firm, LP

An insightful work, long needed in a single volume, from an enormously well qualified spokesman for more effective business management and leadership. Since Larry Parman has seen it all, in good times and bad, we can all benefit from his experience.

Brad Swickey, President & CEO, Valliance Bank

Larry Parman is a deep thinker for whom I have a great deal of admirationover the years, his advice to me has been invaluable. In this book, he demonstrates practical, concrete actions which will help guide you to successful outcomes in business, but not before explicitly identifying the deeply rooted intellectual super-structure from which he views the business world. The end result? Clarity and conviction in the face of adversity. I wish I would have read this book 10 years ago, and I know I will still be reading it many years from now.

John Woods, President, Advanced Network Design, Inc.

Leading Yourself,
Your Business and
Others During
Turbulent Times

LARRY PARMAN

ABOVE the FRAY

Leading Yourself, Your Business and Others During Turbulent Times

2014 LARRY PARMAN.

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or other,except for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published in New York, New York, by Morgan James Publishing. Morgan James and The Entrepreneurial Publisher are trademarks of Morgan James, LLC. www.MorganJamesPublishing.com

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In an effort to support local communities, raise awareness and funds, Morgan James Publishing donates a percentage of all book sales for the life of each book to Habitat for Humanity Peninsula and Greater Williamsburg.

This book is dedicated to those who Built It,
those who are Building It and those who aspire to Build It.

This book is a compilation of lessons I am learning from building businesses and living a life.

One lesson, constantly reinforced and therefore requiring acknowledgement, is that many obstacles we encounter are self-created. Success is mostly about setting a course, committing to it, then overcoming personal foibles that trip us up and making way for new possibilities. That was certainly the case in the journey of completing this book.

Thanks to the Morgan James publishing team for their endless patience, guidance and encouragement when my schedule, and Self, seemed to slow the process down.

Next, I would like to recognize the incredible people I interviewed for the book. Each has been friend or mentor. Most have been both. A few have realized their dream, sold their business and are now conquering new worlds. The rest continue their business journey, all with excellence. Your input helped me clarify. Thanks to each of you for sharing your valuable insights with me and the readers.

A special thanks to those in the coaching programs I lead through CEO Maestro or co-lead with others. Your relentless pursuit of excellence reminds me that the goal of effective coaching is for the student to surpass the teacher. I applaud each of you for doing just that.