Kedma Ough - Target Funding

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To Farmingdale State College,

for believing a young girl could impact the world

if given the opportunity to do so

PART ONE
The New American Dream
A Business of Ones Own

1 The Opportunity
Innovation, Entrepreneurship, Small Business Ownership

2 The Challenge
Its All About the Cash

3 The Solution
Target Funding

PART TWO
Diversity Funding

PART THREE
Community-Based Funding

PART FOUR
Funding for Inventions and Innovation

PART FIVE
Funding for Startups and Small Businesses

PART SIX
Funding for the Unbankable

PART SEVEN
Ready, Set, Fund!

I wish I had this book when I started my first business.

I have long admired Kedma Ough, and this great book, Target Funding, only underscores what I already knew: Kedma is a committed, super-smart, talented, skilled, ardent advocate for entrepreneurs.

She is not the Wonder Woman of Small Business for no reason!

An entrepreneur herself, Kedma is clearly passionate about helping small businesses succeed. Whether it is her work with Small Business Development Centers (SBDCs), or speaking at industry events, or her work with inventors, or now, here, with this excellent resource, Kedmas mission is to help small businesses succeed.

Lucky you.

As mentioned, this book would have been so helpful when I started my entrepreneurial journey. Back in the day, I was an unhappy lawyer in a big firm with big dreams of small business. That is, I longed to leave the comfort of the firm and start my own law practice. The issue, as it is for so many aspiring entrepreneurs, was money. Where would I find it? How would I find it? What were my options?

In the end, I cobbled together a smorgasbord of fundinga little savings, a loan from a friend, an advance on an inheritance, and some credit card advances. It worked, but it was far from ideal.

Instead, had I had Target Funding available to me, I would have learned about a universe of options that I had no idea were available:

Funding options specifically for veterans, people with disabilities, women, or other diversity groups

Community Development Financial Institutions (CDFIs), which offer microloans and often other types of business loans

Targeted sources of debt funding and equity funding

Grants and government contracts

Its here. Its all here.

The good news for you is that not only do you in fact have this book available to you, you have Kedma Ough as your guide. That means that one of the countrys leading small business advocates (indeed, she is a past winner of the Small Business Administration (SBA) Small Business Champion of the Year Award) will explain, in plain English, what your options are and which might make the most sense for you.

So, if you are looking to start and fund a business, you have most certainly come to the right place.

As I said, lucky you!

Steve Strauss
USA TODAY Small Business columnist
Author, The Small Business Bible

S ometimes when people walk into my office and see the beautiful space of a well-established company headed by a confident entrepreneur, they think, Wow. Shes lucky to have had all this good fortune. They often presume I come from privilege or that success came easily for me.

Nothing could be further from the truth. My childhood was difficult, to put it mildly. As a child, I was often sad and anxious. When I was old enough to realize my situation, I felt vulnerable and trapped. Books provided a means of escape, and I dreamed of going to college, hoping that a degree would be my ticket to a better future. At age 14, I also got my first glimpse of entrepreneurship when I spent a year living in Ireland with my grandmother, who was a fourth-generation entrepreneur. She was such a savvy woman, and I fell in love with the idea of being a businesswoman, too.