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Yves Caseau - The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer

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Yves Caseau The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer
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The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer: summary, description and annotation

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The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer is organized into three parts that expose and develop the three capabilities that are essential for a successful digital transformation:

1. Understanding how to co-create digital services with users, whether they are customers or future customers. This ability combines observation, dialogue, and iterative experimentation. The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly customer-centric, from observation and listening to co-development. The revolution of the digital age of the 21st century is that customer orientation is more imperative -- the era of abundance, usages rate of change, complexity of experiences, and shift of power towards communities -- are easier, using digital tools and digital communities.

2. Developing an information system (IS) that is the backbone of the digital transformation called exponential information system to designate an open IS (in particular on its borders), capable of interfacing and combining with external services, positioned as a player in software ecosystems and built for processing scalable and dynamic data flows. The exponential information system is constantly changing and it continuously absorbs the best of information processing technology, such as Artificial Intelligence and Machine Learning.

3. Building software micro-factories that produce service platforms, which are called Lean software factories. This software factory concept covers the integration of agile methods, tooling and continuous integration and deployment practices, a customer-oriented product approach, and a platform approach based on modularity, as well as API-based architecture and openness to external stakeholders. This software micro-factory is the foundation that continuously produces and provides constantly evolving services.

These three capabilities are not unique or specific to this book, they are linked to other concepts such as agile methods, product development according to lean principles, software production approaches such as CICD (continuous integration and deployment) or DevOps. This book weaves a common frame of reference for all these approaches to derive more value from the digital transformation and to facilitate its implementation.

The title of the book refers to the lean approach to digital transformation because the two underlying frameworks, Lean Startup and Lean Software Factory, are directly inspired by Lean, in the sense of the Toyota Way. The Lean approach is present from the beginning to the end of this book -- it provides the framework for customer orientation and the love of a job well done, which are the conditions for the success of a digital transformation.

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Acknowledgments This book is the result of a great many conversations and has - photo 1
Acknowledgments

This book is the result of a great many conversations and has been enriched by the ideas of many people. Thus, it is hard to know how to organize these acknowledgments or to do so without making many oversights.

I would first like to thank Frdric L for his invaluable help in translating this book into English. His perseverance and the support of the Open Group have been key factors in successfully developing this new version of the book. I am also very grateful to Michael Ball for his companionship during my Lean journey and for the great foreword that he kindly proposed. I would also like to thank Emmanuelle Duez for her friendship and for writing the preface of the French edition of this book.

I am particularly pleased to thank my reviewers: Yoram Bosc-Haddad, Frdric Champion, Jean-Pierre Corniou, Thierry Fraudet, Pierre Haren, Kristell Klosowski, Franois Laburthe, Aymeric Le Page, Benoit Rottembourg, Bruno Rousselet, and Pierre Schaller. Their attention to this work and the quality of their comments were essential to the success of this project.

Among the dozens of Bouygues Telecom colleagues whom I should mention for contributing to my education on IT systems, I would like to thank my teammates from the box adventure: Herminio di Faria, Kristell Klosowski, Frdric Champion, Della Miret, Pierre Schaller, Eric Masson, Patrick Yengo, and Alain Carbillet, as well as my managers Richard Viel and Olivier Roussat, for offering me this opportunity. I am also grateful to Gilles Blanc for his valuable advice on lean software factories.

In the same way, I would like to thank my colleagues at AXA for years of fascinating exchanges around digital transformation, in particular Frederic Tardy, Dirk Marzluf, Karim Bouchema, Jean-Michel Texier, Kristell Klosowski, Marie Bogataj, Batrice Rousset, Joanne Pupo, Stphane Delbecque, Vincent de Ponthaud, Paul-Henri Chabrol, Vronique Weil, Benoit Claverane, and Henri de Castries.

I am grateful to my colleagues at Michelin, with whom I participate daily in the modernization of the information system, in particular Thierry Fraudet, Olivier Jauze, Bruno Batisse, Olivier Selignan, Jean-Paul Bouchon, Jean-Marc Berlandi, Christine Massif, Olivier Manaoui, Laura Xu, Dennis Dunn, Richard Frouin, and Sbastien Lance. I would also like to thank my supervisors Marc Henry and Yves Chapot, for their trust and advice, as well as Eric Chaniot, Michelins CDO, with whom I worked to implement the digital transformation.

Finally, I would like to thank Michel Morvan and Michel Paillet for their enriching conversations that influenced this book. I also benefited from the support of the Academy of Technology network, in particular Francois Bourdoncle, Grard Roucairol, Grard Sabah, Christian Saguez, Erol Gelenbe, Jacques Serris, and Laurent Gouznes.

The views presented in this book are those of the author and do not necessarily reflect the opinions of Bouygues Telecom, AXA, or Michelin or of the persons mentioned above.

Bibliography Y Cahuc P Zylbeberg A La fabrique de la dfiance Albin - photo 2
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