John N. Peragine - eBay Income Advanced: How to Take Your eBay Business to the Next Level - For PowerSellers and Beyond

eBay Income Advanced:

How to Take Your eBay Business to the Next Level For PowerSellers and Beyond

By John N. Peragine, Jr.

eBay Income Advanced: How to Take Your eBay Business to the Next Level For PowerSellers and Beyond

Copyright 2009 Atlantic Publishing Group, Inc.

1405 SW 6th Avenue Ocala, Florida 34471 Phone 800-814-1132 Fax 352-622-1875

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SAN Number: 268-1250

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be sent to Atlantic Publishing Group, Inc., 1210 SW 23rd Place, Ocala, Florida 34474.

ISBN-13: 978-1-60138-123-1 ISBN-10: 1-60138-123-9

Library of Congress Cataloging-in-Publication Data

Peragine, John N., 1970

EBay income advanced : how to take your eBay business to the next

level--for powersellers and beyond / by John N. Peragine, Jr.

p. cm.

Includes bibliographical references and index.

ISBN-13: 978-1-60138-123-1 (alk. paper)

ISBN-10: 1-60138-123-9 (alk. paper)

1. eBay (Firm) 2. Internet auctions. 3. Electronic commerce. I.

Title.

HF5478.P468 2009

658.87--dc22

2009012602

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional should be sought. Neither the publisher nor the author shall be liable for damages arising here from. The fact that an organization or Web site is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Web site may provide or recommendations it may make. Further, readers should be aware that Internet Web sites listed in this work may have changed or disappeared between when this work was written and when it is read.

Dedication

I dedicate this book to my loving wife, two beautiful daughters, Teeny and Izze. This book is part of my legacy to them.

Table of Contents

Foreword

Congratulations on your decision to start an eBay business! Starting your business can be one of the most stressful and exciting experiences of your life. Leaving the security of a paying job and jumping into the world of entrepreneurship can cause any normal person to miss a few nights sleep. Your friends and family may be helping the insomnia by telling you that you are crazy to take such risks in todays economy.

You may have started out on eBay by selling a few things that were collecting dust around the house and after a few sales you have realized the potential and are ready to harness it. Many of us enjoy the thrill of reading those youve got cash e-mails as we drink our morning coffee. There isnt anything more exciting than knowing you made money while you slept! Really, the grass is pretty green in these early days of Internet commerce. Each year, as the small mom and pop stores disappear from Main Street, new ones are popping up in the new virtual Mall of America called eBay.

Some eBay sellers have grown and experienced the freedom of being their own boss, others have failed miserably and are going back to the nine to five routine disillusioned and broke. The failure rate for retailers is high, even with the enhanced opportunity for small business owners on eBay.

Thats because selling on eBay seems to be such a revolutionary way to conduct business that many people forget the basics. A start-up must have a business and marketing plan, enough capital to buy opening inventory, business licenses, and considerations about how and where you to conduct your business. You must have a road map for your business clearly thought out long before you take open the virtual doors. If you do not you are very likely to fail within your first few months.

I am not telling you these things to scare you back into that cubical-walled world I am writing about them to congratulate you for choosing eBay Income Advanced to help you get started. Author John Peragine walks you through the necessary steps to starting a business. He includes chapters on:

• How and what to write in a business plan
• How to calculate your selling margins
• How to figure out if your business is sound and making a profit
• When, where and how to deal with your stock
• Shipping tips and techniques
• The automation tools necessary to running a day-to-day eBay business
• How to list an item for sale on eBay
• How to find inventory to keep your shelves stocked
• Sage advice on drop-shipping and other too good to be true offers
• Information about being a trading assistant
• Much more on the routine of running an eBay PowerSelling business

eBay Income Advanced is a primer on how to take your eBay business to the next level and ramp it up to PowerSeller status step-by-step. By reading this book, you are taking the first steps toward creating a lasting business on eBay. Remembering the fundamentals of business, you will know when to take the necessary steps towards growth and when to avoid unnecessary risks.

The greatest asset of eBay is its enormous size. That size is also its biggest drawback for the individual seller. How do you attract new business when you are a needle in a haystack? Every successful business owner knows how important it is to bring in new customers and keep the ones you have sold to coming back for more. John Peragine explains the basics of marketing to your customers.

I suggest you to keep this book near your computer as you continue to explore and grow your business. It is my hope that you are successful beyond your wildest dreams. I know this is a guidebook designed to show you how to build your enterprise and reach your goals. Once you have the nuts and bolts mastered, I encourage you to continue to grow your business. Continue reading every business book you can get your hands on; study eBay marketing, budgets, and even the legal guides. If you continue to study and learn, I know you will master the art of making money on eBay.

Cindy Shebley
eBay Certified Business Consultant