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Nathan Huppatz - Making Money on eBay For Dummies

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Nathan Huppatz Making Money on eBay For Dummies

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Sell with confidence and share the secrets of the eBay elite

Whether you want to turn clutter into cash, create a steady revenue stream or give up your job and start an eBay business, Making Money on eBay For Dummies, Australian Edition, is for you. This handy guide offers tips on everything from registering with eBay, sourcing items to sell and working out your fees, to automating your business and marketing to new and existing buyers.

  • Source your items discover goods close to home or through online wholesalers
  • Create a killer listing perfect your item titles and descriptions, and understand the importance of great images
  • Set up an eBay Store select your payment structure, design your store and market to your customers
  • Choose the right shipping and packing options compare carriers and ensure your packages arrive in one piece
  • Deal with auction problems end an auction early, negotiate feedback withdrawal and apply for a fee credit
  • Take advantage of automation tools manage repetitive parts of your business
  • Join the eBay community understand the role played by the Security Centre and seek advice from experienced users
  • Open the book and find:

  • Tips for choosing a User ID and password
  • Advice on using the functions and reports available through your My eBay Pages
  • Guidelines for what you can and cant sell
  • How to block problem bidders
  • Strategies to increase traffic to your listings
  • Details of products, tools and services to help ease your way
  • Nathan Huppatz: author's other books


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    Making Money on eBay For Dummies - image 1

    Making Money on eBay For Dummies, Australian Edition

    by Nathan Huppatz and Marsha Collier

    Making Money on eBay For Dummies - image 2

    Making Money on eBay For Dummies, Australian Edition

    Published by
    Wiley Publishing Australia Pty Ltd
    42 McDougall Street
    Milton, Qld 4064

    www.dummies.com

    Copyright 2012 Wiley Publishing Australia Pty Ltd

    The moral rights of the author have been asserted.

    National Library of Australia Cataloguing-in-Publication data:

    Author: Huppatz, Nathan

    Title: Making Money on eBay For Dummies / Nathan Huppatz; contributor, Marsha Collier

    ISBN: 978 1 74216 977 4 (pbk.)

    Notes: Includes index

    Subjects: eBay (Firm) Internet auctions Auctions--Computer network resources

    Other Authors/Contributors: Collier, Marsha

    Dewey Number: 381.177

    All rights reserved. No part of this book, including interior design, cover design and icons, may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording or otherwise) without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Contracts & Licensing section of John Wiley & Sons Australia, Ltd, 42 McDougall Street, Milton, Qld 4064, or email auspermissions@wiley.com .

    Cover image: Helder Almeida, 2011, Used under licence from Shutterstock.com

    Typeset by diacriTech, Chennai, India

    Printed in Singapore byMarkono Print Media Pte Ltd

    10 9 8 7 6 5 4 3 2 1

    Limit of Liability/Disclaimer of Warranty: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION, WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANISATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANISATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.

    Trademarks: Wiley, the Wiley logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Making Everything Easier, dummies.com and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing Australia Pty Ltd is not associated with any product or vendor mentioned in this book.

    About the Authors

    Nathan Huppatz started his online career straight out of university, graduating with a bachelor of information technology, and providing second- and third-level tech support for Orica (an ASX-listed company) as part of its IT team. He quickly realised internet and e-commerce were more fun than tech support, and became a starting member of Oricas e-commerce business unit.

    Nathan then moved to a small, purely online, business in Melbourne, which published automotive content and classifieds. Here, Nathan gained experience in online marketing and advertising, business development, publishing and e-commerce as well as getting the chance to test-drive cars, write reviews, compete in rally events and other fun stuff.

    In 2004, Nathan and his partners started the Directshop companies, building a strong eBay business and becoming one of the top eBay sellers in Australia. The business grew, and Nathan and his partners added websites, opened a bricks and mortar store, and developed more products (both physical and digital) to sell. He sold one of Directshops eBay businesses, started a new line of business (focusing on consulting and e-commerce-development) in 2009, and continues to expand his passion for the online retail world.

    A founding member of the Professional eBay Sellers Alliance in Australia, Nathan is also a regular speaker at e-commerce conferences and events, and is a respected member of the online Australian community.

    Nathan lives in Melbourne, Australia, with his wife, Tanya, and two gorgeous girls, Eloise and Sophie.

    Marsha Collier spends a good deal of time on eBay. She loves buying and selling (shes a PowerSeller) as well as meeting eBay users from around the world. As columnist, radio co-host, author of six best-selling books on eBay, and in-demand educator of all things regarding online business, she shares her knowledge of eBay with millions of online shoppers.

    Out of college, Marsha worked in fashion advertising for the Miami Herald and then as a special projects manager for the Los Angeles Daily News. Upon the birth of her daughter in 1984, she founded a home-based advertising and marketing business. Her successful business, the Collier Company, Inc, was featured by Entrepreneur magazine in 1985, and in 1990, Marshas company received the Small Business of the Year award from her California State Assemblyman and the Northridge Chamber of Commerce.

    Most of all, Marsha loves bargain shopping a great deal thats what drew her to eBay in 1996, and thats what keeps her busy on the site now. She buys everything from replacement toothbrush heads to parts for pool equipment to designer dresses. Marsha knows how to work eBay, and loves sharing that knowledge.

    Authors Acknowledgements

    Nathan Huppatz

    I want to thank the huge number of people who contributed to producing this book the eBay sellers Ive talked to, via email, eBay chat boards and forums, and in person at conferences. All of you (you know who you are) have contributed in some way to making this book what it is.

    I would also like to acknowledge input from Wiley Publishing, in particular Hannah Bennett and Charlotte Duff for keeping me (mostly) on time and doing a fantastic job in guiding, suggesting and editing. Id also like to thank Bruce Munday for his wise words in the previous edition.

    To the staff at Directshop, thank you for your patience with me Im sure, on occasion, I spent a little too long at the office working on chapters, and sometimes not paying quite enough attention to the business. I couldnt ask for a better team.

    Special mention must also go to Tim Davies of eBay Australia, Wai Hong Fong of OZhut, Paul Greenberg of DealsDirect, Mark Freidin of Catch of the Day and Phil Leahy, as well as all my past and current clients of Directshop. My relationships and experiences with all of you have helped in some way or another in preparing information for this book. I hope I have helped you as much as you have helped me.

    Marsha Collier

    This book couldnt have been written without the input from thousands of eBay sellers and buyers that Ive spoken to from all over the country. You inspire me to work harder and do my best to help all of you.

    Ive made so many friends along my eBay travels if it wasnt for them, this book wouldnt be here. Thanks to the rest of my eBay buddies who always seem to have a moment when I call.

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