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Michael Miller - EBay Auction Templates Starter Kit

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Looking for it? That something different that will increase your eBay auction sale rates and selling prices? One of the most effective ways to generate more sales at high price-points is to create a more attractive, attention-getting auction listing. The easiest way to do this is through the use of templates that you can quickly populate with minimal effort and will maintain a style consistency across all of your auctions. eBay Auction Templates Starter Kit is a combination book/CD designed to help all levels of eBay sellers create better-looking eBay auction listings as quickly and easily as possible. The text describes how to use HTML to create sophisticated auction templates; the CD includes dozens of pre-designed templates that can be used as-is. If youre a little more ambitious, youll also learn how to create great-looking auction listings using HTML.

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Appendix A. HTML for About Me and eBay Stores Pages

All of the HTML codes discussed in the body of this book can be applied to any HTML page, including but not limited to eBay auction listings. (Save for those codes that eBay prohibits, of course.) But there are also a few special HTML codes exclusive to eBay, that you can use when creating your own About Me and eBay Stores pages. These codes insert proprietary eBay information, such as your user ID and feedback rating, into your pages.

A few things to note about these special HTML tags:

  • None of these special HTML codes are case-sensitive. You can write them in either uppercase or lowercaseor mixed.

  • As with most HTML tags, you can gain multiple attributes together within a single tag.

  • These special eBay HTML tags can only be used in About Me and eBay Stores pages. They can't be used in regular eBay auction listings.

HTML for Your About Me Page

The whole goal of an eBay About Me page is to let potential buyers and sellers learn a little about you. To that end, you may want to include some dynamic eBay-specific information, such as your current feedback rating, feedback listings, items currently for sale, and so on.

When you include these tags into the HTML code for your About Me page, the current value of the information is automatically displayed. You don't have to bother with inserting your current feedback rating manually (and keeping it constantly updated); when you insert the tag, the current feedback number is insertedand it changes automatically when your rating is updated.

. Many of these tags have additional parameters that you can add within the angle brackets. For example, to display your eBay feedback in red, you would code .

Table A.1. eBay About Me HTML Codes

Code

Description

Parameters

Displays your user feedback.

SIZE=" n " (specifies how many items you want to display

COLOR=" color " (displays the lower feedback line in color)

ALTERNATECOLOR=" color " (displays the upper feedback line in color)

BORDER=" n " (adds a border of n width around the listings)

CAPTION=" text " (displays a customized caption above the feedback list)

TABLEWIDTH=" n " (specifies the width of the feedback table, as a percentage of the available width)

CELLPADDING=" n " (adds spacing between the feedback comments)

Displays the items you currently have for sale.

BIDS (displays the items you are currently bidding on)

SORT=" n " (sorts your items by a specific method; replace n with 8 to sort by date newest first, with 2 to sort by date oldest first, with 3 to sort by end date of auction newest first, or 4 to sort by price in ascending order)

CATEGORY=" n " (lists items in the specified category; replace n with the category number)

SINCE=" n " (specifies the number of days ended auctions stay in your list)

BORDER=" n " (adds a border of n width around the listings)

CAPTION=" text " (puts a customized caption at the top of your items table)

TABLEWIDTH=" n " (specifies the width of the item table, as a percentage of the available width)

CELLPADDING=" n " (adds spacing between the items)

Displays the date of your eBay registration.

None

Displays the current eBay system time.

None

Displays your user ID.

BOLD (displays your user ID in bold)

NOLINK (displays your user ID without a link to your Member Profile page)

NOFEEDBACK (displays your user ID without your feedback rating)

EMAIL (also displays your email address)

NOMASK (hides the "shades" new user icon)

HTML for Your eBay Stores Pages

eBay also provides a similar set of custom

Table A.2. eBay Stores HTML Codes

Code

Description

Parameters

{eBayFeedback}

Displays your user feedback.

SIZE=" n " (specifies how many items you want to display)

COLOR=" color " (displays the lower feedback line in color)

ALTERNATECOLOR=" color " (displays the upper feedback line in color)

BORDER=" n " (adds a border of n width around the listings)

TABLEWIDTH=" n " (specifies the width of the feedback table, as a percentage of the available width)

CELLPADDING=" n " (adds spacing between the feedback comments)

{eBayPromo}

Displays a promotion box that contains the text you specify.

ID=" text " (specifies the text to display in the promo box)

{eBayStoresItem}

Displays a specific item.

ITEM=" nnn " (specifies the item number to display)

DISPLAY=" n " (displays item using a numeric code to specify method: 0=list view, 1=gallery view)

BORDER=" n " (displays item with a border of specified size)

TABLEWIDTH=" n " (displays item in a table of n width, where n is a percentage of the available width)

{eBayStoresItemDetail}

Displays specific details about an item in your store.

ITEM=" nnn " (specifies the item number to display)

PROPERTY="title" (displays the items title)

PROPERTY="price" (displays the item's current price)

PROPERTY="binprice" (displays the item's Buy It Now price)

PROPERTY="time" (displays the item's remaining time)

PROPERTY="picture" (displays the item's Gallery picture)

PROPERTY="URL" (displays the item's URL)

{eBayStoresItemShowcase}

Displays in a special showcase display items you currently have for sale.

SORT=" n " (sorts items using a specific numeric code: 2=ending first, 4=newly listed, 0=highest price, 1=lowest price)

ITEM=" w,x,y,z " (displays up to 4 items having the item numbers you manually specify)

DISPLAY=" n " (displays items using a numeric code to specify method: 0=list view, 1=gallery view)

BORDER=" n " (displays items with a border of specified size)

TABLEWIDTH=" n " (displays items in a table of n width, where n is a percentage of the available width)

STORECADID=" n " (displays items from one of your custom store categories, where n is the ID number of the category)

KEYWORDS=" keyword " (displays items that include in their titles the keywords you specify)

MINPRICE=" x " MAXPRICE=" y " (displays items that fall between a specified minimum and maximum price)

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