Susie Carder - Power Your Profits: How to Take Your Business from $10,000 to $10,000,000

I feel like through this book Im sharing my very personal, precious God-appointed gem with the world.

When I first saw Susie, I was attracted to her light and her energy. She was a badassa woman who made me stop and say Wow. What endeared me to her that day was that when I asked her to share her knowledge of wealth and prosperity with me, she asked me to be an auntie to her two African American daughters. She told me she could show them what it meant to be a great woman, but not a powerful black woman. So she asked me to be their auntie, and I accepted. I have to tell you that one request literally melted my heart.

Most people who know me or have seen me speak have heard my story about meeting Susie. I knew I had the gift of oration, the gift of connection, and the gift of inspiration, along with the dream of building a business to serve and inspire others to transform their lives. But I did not know how to pull the pieces together. Then Susie walked into my life.

Even then, God was thinking of what we could do together in the world because we were breaking molds in each others lives. At that time, I had never been asked to help a white woman. And I had never asked a white woman to mentor or coach me. There was a dividing line in society that I had never crossed. I know others had, but I had not. Then this blond-haired, hazel-eyed woman came into my life and became the catalyst and one of the cornerstones of my business turnaround and the success of my career.

Susie helped me to transform my life and my business into the success it is today. I literally traveled from welfare to Wall Street. I think people would call my journey from bootstrap to big time, where I was able to power my profits, and Susie was the light on my path.

Over the years, Susie became nothing short of oxygen for me. I say that because when I could not find my own strength to continue to see possibility in myself, she lent me hers. She was willing to pardon my limited mindset and repeatedly teach me the skill set and mindset that I needed to build my dream. I was born to be a speaker. But Susie taught me how to be an effective, results-driven, outcome-producing CEO. My gift has made me popular, but my CEO skill set has made me a successful businesswoman.

Susie is the one who taught me how to add systems and infrastructure to my gifts. She taught me how to understand and use numbers in my business, rather than being afraid of them. She helped me heal my relationship with money. If you are willing to trust where she is, instead of being committed to staying where you are, she can take you to the place you say you want to go.

Susie awakens something in you. She is an inspired teacher, trainer, and coach with the ability to fill the gap if you listen, implement, and stay in action on what shes taught you. If you do, your life will transform; it cannot stay the same.

Looking back, the best part about working with Susie, as I hope you discover, was her ability to show me what I wasnt seeing. She lit up my blind spots and showed me how to put the pieces of the puzzle together. And when that happened, I started getting results. I discovered that I wasnt a victim of my business; I was driving my business. She moved me from the backseat to the drivers seat of my business. That was the most exciting part.

What Susie teaches you is not going to be absorbed overnight. Shes not going to give you something that you consume, digest, and wake up knowing all the systems for. You have to walk with it; you have to be with it; and you have to sign up to be her student for a while.

She makes the complex seem easy, and she makes the numbers fun. But the strength of the system she helps you build makes your business sustainable and larger than you. Beware of the hardest part of working with Susie: she holds the bar pretty damn high. Believe me, she had me running. She will stretch you and encourage you to dig down deeper and reach up higher than you ever imagined. But dont you owe it to yourself to build something that can evolve into a legacy versus just a moment?

I was so fortunate to have Susie as my coach. I am a coach today because a coach stepped into my life and disrupted it so beautifully. I never planned to have coaching as a part of my business. It wasnt until Susie became an intricate part of transforming my life that I felt like I owed it to other entrepreneurs to give them the gift I received.

I trust that you will receive this gift of being guided by Susie. What she has in store for you is worth every ounce of your energy, every minute of your time, and every bit of your attention. And you are worth it.

Lisa Nichols,

bestselling author,

CEO of Motivating the Masses Inc.

This book is for all of us who have tried to bootstrap, bubble-gum, and duct-tape our way to figuring out how to run a successful business. It is also for those who want to make money for themselves instead of working for others, but dont know where to begin. It is for those who have grown a business to a certain height, but cant seem to get over the hump and take it to the next level. And it is for every entrepreneur in between.

In this book, I share the journey of how I mapped out building four multimillion-dollar businesses. I started from scratch and bootstrapped my way to powerful profits, but it wasnt always easy. I didnt have money and a plan handed to me with the encouragement to go out there and have fun. Nobody told me weve got your back. I didnt have examples to follow because my parents werent entrepreneurs. And I didnt start with a business degree, or go to a formal business school.

I learned everything about business through trial and a lot of error, books, seminars, audio programs, online programs, and hiring business coaches. I have taken courses in sales, communication, leadership, management, business strategy, diversity, social media, and personal development, to name a few. I basically learned what I needed when I needed it. If I experienced a legal issue, I learned about business law, so I could protect my business and its assets. If I had issues with employees, I took a course on human resource management so I could grow as a manager and leader.

Looking back on my childhood, I didnt know what an entrepreneur was, but I knew I had to be one. I was hungry, both figuratively and literally, because I grew up with eight brothers and sistersmy small house had nine kids in it, including me. My dad was in the military and my stepmom was a seamstress, so we were a blue-collar family. Finance was not discussed in my house; it was a dirty word. If we ran out of food before our bimonthly shopping trip to the commissary, meals were thin until the next payday. From an early age, I learned not to ask for money because there wasnt any. If I wanted to go to cheer camp or take gymnastics, I had to figure out a way to make it happen.

I became entrepreneurial without even realizing it. At home, we used to make cookies in three-dozen batches. Each of us kids would have a certain number of cookies. My siblings would gobble their cookies rather quickly, but I would wait until everyone else ate theirs, and use mine for bartering. I would trade my cookies to avoid my chores. Our chore list would rotate each week, but washing dishes for eleven people was a tough one. So I would say, Wash my dishes and Ill give you a cookie. It worked every time. I did the same thing with my Halloween and Easter candieshold and trade. That is why I am still not big on sweets!