Kevin Duncan - Start: How to Get Your Business Underway

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Table of Contents

For anyone thinking about starting their own business who already has the answers, I suggest a read of Kevins new book to make sure they are asking the right questions!

Ian Mason,
Head of Creative Industries, Royal Bank of Scotland

If you liked my book, youll love this one! Dont start a business without both on your shelf.

Robert Ashton,
Author, The Entrepreneurs Book of Checklists

This no-nonsense guide to getting your business underway is very powerful and an absolute must read for anyone starting a business.

Shaun Orpen,
Ex-Marketing Director, Orange and
founder, RightView Partners

I met Kevin around 6 years ago when I had assumed responsibility for growing my firms services to the media sector. Kevin brought high levels of energy to the task and found a way to deliver tough messages with good humour, which made it very easy to work with him. Fortunately Kevin turned out to be rather good at what he does and extremely well connected so it made my job very easy and guess what? Our business grew.

I like the simple message conveyed in the title of this book which is typical of Kevins approach: there are no barriers you cant overcome so just start!

Graham Clayworth,
International Liaison Partner, BDO Stoy Hayward

Kevin has approached a topic every aspiring entrepreneur should read. I would pass a law that made all legal and financial advisers obliged to provide this book to people starting a business for the first time. There is no better business experience than starting, building and running ones own enterprise but as Kevins book demonstrates, it isnt for the faint-hearted.

Paul Simons,
Founder, Cagney and former CEO, Ogilvy

We have no money so we will have to think.

Lord Rutherford

This book is dedicated to my mum; my wonderful
daughters Rosanna and Shaunagh; and my brilliant
partner Sarah Taylor.

As predicted, the Sleeping Lion awoke.

In memory of my father James Grant Duncan,
1923-1989.

ACKNOWLEDGEMENTS

Once again, big respect to Gray Jolliffe for the superb cartoons, and to Sam for the introduction.

Thanks to all my mates for all their advice and support: Simon Docherty, Mark Earls, Tina Fegent, Mark Gordon, John Hamilton-Hunt, Dave Hart, Rassami Hok-Ljungberg, Daf Jones, Mark Joy, Graeme Leno, Nic Ljungberg, Jim Marshall, John Owrid, Melanie Ryder, Paul Speers, Glyn Taylor; all the gang at Turner Duckworth, especially Moira and Bruce; and the team at Prontaprint Victoria.

And for reading an early version: Robert Ashton, Graham Clayworth, Ian Mason, Shaun Orpen and Paul Simons.

For the introduction to James Murray Wells: David Magliano.

A big thank you too to my team at Capstone, particularly to John Moseley for believing in my stuff.

Thanks go to all those who took the trouble to answer my questions: Robert Ashton, Steve Barber, Renee Botham, Sue Buckle, Andrew Butcher, Paula Carter, Will Collin, Chris Cowpe, Vanessa Dalton, Peter Dann, Peter Davies, Matthew Durdy, Tim Ellis, Anne Esler, Ian Fairbrother, Ian Farrow, Tina Fegent, Marcel Feigel, Paul Flynn, Giles Fraser, Peter Gaze, Sheila Gimson, Laurence Green, Steve Greensted, Irma Hamilton-Hunt, John Hartley, Gordon Haxton, Tom Helliwell, Rassami Hok Ljungberg, Camilla Honey, Ian Humphreys, Julian Hurst, Vanella Jackson, Chris Jenkins, Sarah Jennings, Cathy Johnson, Daf Jones, Caroline Kinsey,

Stephen Knight, Peter Law, Stephen Martin, Zena Martin, Simon Mathews, Chris Matthews, Mark McCallum, Peter McCamley, Manisha Mehta, Juan Montes, Adam Morgan, Ivan Mulcahy, Griselda Mussett, Mo Murphy, Michael Pagan, Graham Rittener, Ben Robbins, Julian Saunders, Andrew Sawkins, Paul Simons, Paul Speers, Sarah Taylor, Andy Tilley, David Turner and Richard Wyatt-Haines.

If you ever need any inspiration, or proof that we all go through the same troubles, read their words of wisdom and youll feel much better.

And finally many thanks to the good people at The Week Magazine (All you need to know about everything that matters) - the source of the majority of the quotations in this book.

ABOUT THE AUTHOR

Kevin Duncan worked in advertising and direct marketing for twenty years. For the last eight years he has worked on his own as a business adviser, marketing expert and author. He teaches at Canterbury University, and advises various businesses as a non-executive director, business strategist and trainer.

He has two daughters, Rosanna and Shaunagh, and lives in Westminster. In his spare time he travels to strange parts of the world, releases rock albums and flies birds of prey.

Also by Kevin Duncan:
Teach Yourself Running Your Own Business
Teach Yourself Growing Your Business
So What?

If you want to be alerted to future books by the author,
or want to contact him:
kevinduncan@expertadvice.co.uk
expertadviceonline.com
kevinduncan.typepad.com

Introduction

Thanks for picking up this book. You are obviously in the mood for change, and you have already admitted to yourself that you might need a bit of help. Thats two massive steps already. People set up businesses when they get fed up with the way other companies do things, or if they have a brilliant idea, or if they get booted out of their corporation and have no choice (theres no embarrassment with this any more - it happened to me on several occasions).

There must be millions of books about starting your own business, so why should this one be any different? Well, part of it may lie in what this book does not cover. Firstly, it is not a self-help book that takes you step by step through all the technical stuff such as how to do your tax return or visit the bank for a loan. There are plenty of other books that do this. Secondly, it is not my life story from rags to riches. These can be interesting, but more often than not they are very predictable. You know the sort of stuff: I started off in my front room, then we had to work in the garage, then we had to borrow some money from my uncle, and so on. Unless these stories have a fascinating angle that is directly relevant to your situation, then they may not help you, the ordinary person, to cope with what you are going to go through.

No, what I am interested in is how you feel.

I have long held the belief that you cannot run your own business successfully if you havent got your head straight when you are off duty. As a sole trader, your home and work life are often indivisible. You need to be balanced and calm in both areas otherwise you will self-destruct.

Thats what this book is all about: how to set up your own business, run it successfully, and stay sane. Easier said than done? It can be done, believe me. All you need is good advice, the desire to learn, an inquiring mind, and a sense of humour. Thats why I have interviewed so many people for this book - so that you can see that they all went through exactly the same stuff as you, and to let you know that it absolutely can be done.

Dive in and enjoy the journey.

Starting from Scratch

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