Bruce Barringer - Entrepreneurship Lessons for Success
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- Book:Entrepreneurship Lessons for Success
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3 indispensable insiders guides to entrepreneurship: powerful skills, insights, and confidence-builders you wont find anywhere else!
Three books bring together todays most indispensable lessons for entrepreneurs: specific guidance you can use right now to beat the odds and launch a high-profit, high-growth business that lasts! The Truth About Starting a Business reveals 53 bite-size, easy-to-use techniques for choosing the right business, location, and entry strategy planning, funding, hiring, and executing a successful launch implementing effective financial management and marketing doing all that, and still maintaining a healthy personal life! So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap gives you all the knowledge, tools, and hands-on advice you need to avoid 8 killer mistakes that cause most business failures. Unlike most books for entrepreneurs, this one focuses on the most crucial operational issues associated with consistent profitability from product/service design to pricing, finding and keeping great employees to managing growth. Nothing theoretical here: this is fast-paced, 100% practical advice you can use right now. Finally, Whats Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business helps you get past the myths that keep potential entrepreneurs from making the leap, and gain all the practical skills and confidence you need to succeed. This books packed with case studies of ordinary people building great businesses and practical techniques you can use, too every step of the way!
From world-renowned leaders and experts, includingBruce Barringer, Edward D. Hess, Charles D. Goetz, and R. Duane Ireland
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Bruce Barringer
Edward D. Hess
Charles F. Goetz
R. Duane Ireland
Starting a Business
Bruce R. Barringer
2009 by Pearson Education, Inc.
Publishing as FT Press
Upper Saddle River, New Jersey 07458
FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, .
Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America
Printed in the United States of America
First Printing December 2008
ISBN-10: 0-13-714450-4
ISBN-13: 978-0-13-714450-1
Pearson Education LTD.
Pearson Education Australia PTY, Limited.
Pearson Education Singapore, Pte. Ltd.
Pearson Education North Asia, Ltd.
Pearson Education Canada, Ltd.
Pearson Educatin de Mexico, S.A. de C.V.
Pearson EducationJapan
Pearson Education Malaysia, Pte. Ltd.
Library of Congress Cataloging-in-Publication Data
Barringer, Bruce R.
The truth about starting a business / Bruce Barringer.
p. cm.
ISBN 0-13-714450-4 (pbk. : alk. paper) 1. New
business enterprises. 2. Entrepreneurship. 3. Small business. I. Title.
HD62.5.B365 2008
658.11--dc22
2008028521
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For my family, Janet, John, Jennifer, and Emily.
When thinking about starting a business, have you ever felt discouraged because you did not know somebody or some thing? If that is the case, Barringer can be your wise uncle. In this insightful new book, he shares common-sense advice, based on research that can help to get you started and going in the right direction to launch your own venture.
James Fiet, Ph.D., Brown Forman Chair in Entrepreneurship, University of Louisville
Relevant and easily accessible advice on how to start your own business. Barringers great primer covers it all, from naming your company to handling legalities, from publicity to the psychology of being an entrepreneur.
Matt Hedges, Founder and President, Vino de Sol
This book is a must read! Barringer has developed an easy-to-follow blueprint on how to start a new business. He takes the complexity of entrepreneurship and streamlines it, providing insight and expertise that is invaluable to those venturing out on their own.
Christopher Jones, CAGS, Licensed Educational Psychologies, NCSP, President & CEO, Dynamic Interventions, Inc.
I found myself smiling as I read some of the truths because I found it talking about myself and peers who have started numerous companies. This book should be on the seasoned entrepreneurs list of what I should have read before I started my business.
Joe Keeley, President & CEO, College Nannies & Tutors Development
This book is the ultimate handbook for starting a business: from coming up with an idea to implementing it with success and vigor. It walks a potential business owner through the steps of writing a business plan, creating an identity, financing a business, hiring personnel, marketing, and creating a work-life balance. It is a tool that no new business owner should be without.
Dr. Emily Levy, Founder & CEO, EBL Coaching
Barringer cuts to the chase with his simple, relevant, and hard-hitting truths. In practical language and with significant insight about the realities of venture start-up, he speaks on very personal level to the prospective entrepreneur.
Michael H. Morris, PhD, Chris J. Witting Chair and Professor, Whitman School of Management, Syracuse University
This is one of the best entrepreneurship books Ive read. If youre an entrepreneur or are thinking about starting a business, this book is a must read! I wish I had this book when I first started out.
Ryan ODonnell, Co-Founder and CEO, BullEx Digital Safety
Barringer reveals many realities about being an entrepreneur and starting a business. Beyond just loving what you do, it is obviously critical to understand as many of the components that go into running your business as possible.
Evan Shapiro, Co-Founder, Blue Maze Entertainment
Youre flipping through a magazine and come across a test that assesses whether you have the right personality to start a business. You take the test and learn that youre best suited for a traditional career. Your heart sinks, because youve been giving business ownership some thought. But you figure that the people who designed the test know what theyre doing. Right? Wrong!
Theres no scientific evidence that shows that people with certain personalities are more likely to start a business or will be a more successful business owner than anyone else. In fact, the somewhat surprising collection of research results illustrate that there are no meaningful differences between business owners and nonbusiness owners on the most basic human characteristics, behaviors, and desires.[] Most people, for example, want to make more money and crave independence, not just business owners. People who start their own businesses are just as diverse as people in regular jobs. You dont have to have a certain personality, behave in a particular way, or have a certain set of desires to be a successful business owner.
You dont have to have a certain personality, behave in a particular way, or have a certain set of desires to be a successful business owner.
What, then, motivates people to start their own business? In most instances, its riskier and harder to start and run a business than it is to traverse a traditional career. Although there are many reasons that motivate people to start their own business, two reasons are paramount: the presence of aspiration gaps in peoples lives, and passion for a business idea.
All of us have aspirations, which are made up of our most important goals, objectives, ambitions, and longings. Our aspirations vary because theyre influenced by our values, abilities, experiences, families, and individual circumstances. When one or more of our aspirations are unmet, we have aspiration gaps in our lives. Collectively, our aspirations form what researchers call our aspiration vectors. Sometimes our aspirations vectors get complex, like when were simultaneously trying to build a career, raise kids, love our spouse, save money, and so on. For people who have strong aspirations and are insistent that certain aspirations are met, their aspirations become the driving force in their lives. For example, a young mother might have the following three aspirations: a job that pays at least $35,000 per year, the ability to be home by 3:00 p.m. on weekdays to meet the school bus, and Sundays free to participate in church and volunteer-related activities. Similarly, the assistant manager for a large retail chain, like Home Depot or Target, might be driven by the single aspiration to have his own store by the time he is 30.
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