Simon Sinek - Start with Why: How Great Leaders Inspire Everyone to Take Action
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- Book:Start with Why: How Great Leaders Inspire Everyone to Take Action
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Start with Why: How Great Leaders Inspire Everyone to Take Action: summary, description and annotation
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Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.
In studying the leaders whove had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and its the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit-- those are always results.
Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?
Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And the people who follow them dont do so because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.
In studying the leaders whove had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and its the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit-- those are always results.
Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?
Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And the people who follow them dont do so because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
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Table of Contents
PORTFOLIO / PENGUIN
START WITH WHY
Simon Sinek is leading a movement to inspire people to do what inspires them.
With a bold goal to build a world in which the vast majority of people go home every day feeling fulfilled by their work, he is invited to share the concept of WHY with a dizzying array of organizations. From members of Congress to foreign ambassadors, from small businesses to corporations Microsoft and Wal-Mart, from Hollywood to NASA to the Pentagon, those who want to inspire people want to learn about the WHY. His TEDx Talk about WHY is one of the top twenty most viewed talks on TED.com.
Sinek is also an adjunct staff member of the RAND Corporation, teaches graduate level strategic communications at Columbia University, and is active in the arts and not-for-profit world. When not living in hotels, he lives in New York City.
PORTFOLIO / PENGUIN
Published by the Penguin Group
Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A.
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.)
Penguin Books Ltd, 80 Strand, London WC2R 0RL, England
Penguin Ireland, 25 St. Stephens Green, Dublin 2, Ireland (a division of Penguin Books Ltd)
Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd)
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Penguin Group (NZ), 67 Apollo Drive, Rosedale, Auckland 0632, New Zealand (a division of Pearson New Zealand Ltd)
Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England
First published in the United States of America by Portfolio, a member of Penguin Group (USA) Inc. 2009 This paperback edition with a new preface and new afterword published 2011
Copyright Simon Sinek, 2009 All rights reserved
The Sneetches from The Sneetches and Other Stories by Dr. Seuss. Trademark TM and
copyright by Dr. Seuss Enterprises, L.P. 1953, 1954, 1961, renewed 1989. All rights reserved.
Used by permission of Random House Childrens Books, a division of Random House, Inc. and
International Creative Management, Inc., agents for Dr. Seuss Enterprises, L.P.
copyright by Dr. Seuss Enterprises, L.P. 1953, 1954, 1961, renewed 1989. All rights reserved.
Used by permission of Random House Childrens Books, a division of Random House, Inc. and
International Creative Management, Inc., agents for Dr. Seuss Enterprises, L.P.
Sinek, Simon.
Start with why : how great leaders inspire everyone to take action / by Simon Sinek. p. cm.
Includes bibliographical references and index.
ISBN : 978-1-101-14903-4
1. Leadership. I. Title.
HD57.7.S549 2009
658.4092dc22
2009021862
The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions and do not participate in or encourage electronic piracy of copyrightable materials. Your support of the authors rights is appreciated.
While the author has made every effort to provide accurate telephone numbers and Internet addresses at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, publisher does not have any control over and does not assume any responsibility for author or third-party Web sites or their content.
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For Victoria,
who finds good ideas
and makes them great
who finds good ideas
and makes them great
There are leaders and there are those who lead.
Leaders hold a position of power or influence.
Those who lead inspire us.
Leaders hold a position of power or influence.
Those who lead inspire us.
Whether individuals or organizations, we follow those
who lead not because we have to, but because we want to.
We follow those who lead not for them, but for ourselves.
who lead not because we have to, but because we want to.
We follow those who lead not for them, but for ourselves.
This is a book for those who want to inspire others and
for those who want to find someone to inspire them.
for those who want to find someone to inspire them.
PREFACE
THE POWER OF WHY
When I first discovered this thing called the WHY, it came at a time in my life when I needed it. It wasnt an academic or intellectual pursuit; I had fallen out of love with my work and found myself in a very dark place. There was nothing wrong with the quality of my work or my job, per se; it was the enjoyment I had for that work that Id lost. By all superficial measurements, I should have been happy. I made a good living. I worked with great clients. The problem was, I didnt feel it. I was no longer fulfilled by my work and I needed to find a way to rekindle my passion.
The discovery of WHY completely changed my view of the world and discovering my own WHY restored my passion to a degree multiple times greater than at any other time in my life. It was such a simple, powerful, and actionable idea, that I shared it with my friends. Thats what we do when we find something of value, we share it with the people we love. Inspired, my friends started making big life changes. In turn, they invited me to share this idea with their friends, the people they loved. And so the idea started to spread.
It was at this point I decided to turn myself into the guinea pig. It didnt seem right that I would share or promote a concept that I didnt practice myself. So I was going to practice it as wholly as I could. The only reason I am where I am today, this representative of WHY, is for one reason and one reason only: because of other people.
I have no publicist. I have had only very little national press coverage. Yet the concept of WHY is spreading far and wide because it resonates with people on such a visceral level that they share it with those they love and care about. That I was given the opportunity to write a book about the concept has allowed the depth idea to spread without me. The TEDx Talk I gave that was posted on ted.com continues to spread far and wide not because of any social media strategy. It spreads because this message is inherently optimistic. It is inherently human. And those who believe in it share it.
The more organizations and people who learn to also start with WHY, the more people there will be who wake up feeling fulfilled by the work they do. And thats about the best reason I can think of to continue sharing this idea.
Inspire on!
Simon Sinek
New York
July 28, 2011
New York
July 28, 2011
INTRODUCTION
WHY START WITH WHY?
This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. Although these natural-born leaders may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can all learn this pattern. With a little discipline, any leader or organization can inspire others, both inside and outside their organization, to help advance their ideas and their vision. We can all learn to lead.
The goal of this book is not simply to try to fix the things that arent working. Rather, I wrote this book as a guide to focus on and amplify the things that do work. I do not aim to upset the solutions offered by others. Most of the answers we get, when based on sound evidence, are perfectly valid. However, if were starting with the wrong questions, if we dont understand the cause, then even the right answers will always steer us wrong... eventually. The truth, you see, is always revealed... eventually.
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