Evan Stubbs - Delivering Business Analytics: Practical Guidelines for Best Practice

Contents

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Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Stubbs, Evan.

Delivering business analytics : practical guidelines for best practice / Evan Stubbs.

p. cm. (Wiley & SAS business series)

Includes bibliographical references and index.

ISBN 978-1-118-37056-8 (cloth); ISBN 978-1-118-55954-3 (ebk);

ISBN 978-1-118-55945-1 (ebk); ISBN 978-1-118-55944-4 (ebk)

1. Business planning. 2. Strategic planning. 3. Decision making. I. Title.

HD30.28.S785 2013

658.4013dc23

2012041500

To the dreamers, the innovators, the visionaries, and those who know things could be betterthis books for you .

Preface

I had an interesting conversation during a book signing for my previous book, The Value of Business Analytics . Id just come off a fairly intense trip that included talking to hundreds of executives about how they could drive better value through the use of business analytics. Over drinks after one event, I ended up talking to a friendly fellow who, rather apologetically it must be said, seemed like he had something to share.

It took a while, but after enough prompting he eventually built the courage to tell me what was on his mind. Paraphrasing, it was that I liked your book but it didnt seem like youd explained anything I didnt already know....