Azriela Jaffe - Starting from No: Ten Strategies to Overcome Your Fear of Rejection and Succeed in Business
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Starting from No: Ten Strategies to Overcome Your Fear of Rejection and Succeed in Business
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Business Bestseller! This book provides great insight on ways to overcome your fear or rejection and to succeed in business. Author Azriela Jaffe shares anecdotes from dozens of entrepreneurs and salespeople and discusses effective strategies to overcome the fear of rejection in business, including identifying the roots of fear, realizing certain limits, and finding/utilizing your talents.
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Starting From "No" : 10 Strategies to Overcome Your Fear of Rejection and Succeed in Business
author
:
Jaffe, Azriela.
publisher
:
Kaplan Publishing
isbn10 | asin
:
1574101226
print isbn13
:
9781574101225
ebook isbn13
:
9780585180793
language
:
English
subject
New business enterprises--Management, Success in business, Small business--Management.
publication date
:
1999
lcc
:
HD62.5.J34 1999eb
ddc
:
658.02/2
subject
:
New business enterprises--Management, Success in business, Small business--Management.
Page iii
Starting from "No"
10 Strategies to Overcome Your Fear of Rejection and Succeed in Business
Azriela Jaffe
DEARBORN A Kaplan Professional Company
Page iv
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Acquisitions Editor: Jean Iversen Managing Editor: Jack Kiburz Interior Design: Lucy Jenkins Cover Design: Design Alliance, Inc. Typesetting: the dotted i
1999 by Azriela Jaffe
Published by Dearborn, a Kaplan Professional Company
All rights reserved. The text of this publication, or any part thereof, may not be reproduced in any manner whatsoever without written permission from the publisher.
Printed in the United States of America
99 00 01 10 9 8 7 6 5 4 3 2 1
Library of Congress Cataloging-in-Publication Data
Jaffe, Azriela. Starting from "No" : 10 strategies to overcome your fear of rejection and succeed in business / Azriela Jaffe p. cm. Includes bibliographical references and index. ISBN 1-57410-122-6 1. New business enterprisesManagement. 2. Success in business. 3. Small businessManagement. I. Title. HD62.5.J34 1999 658.022dc21 99-12698 CIP
Dearborn books are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please call the Special Sales Manager at 800-621-9621, ext. 4514, or write to Dearborn Financial Publishing, Inc., 155 North Wacker Drive, Chicago, IL 60606-1719.
Page v
Dedication
This book is dedicated to my three children, Sarah, Elana, and Elijah, who light up my life and my soul and give me my greatest purpose for being. I love you!
Page vii
Contents
Acknowledgments
ix
Foreword
Pam Lontos
xii
Introduction
xvii
Chapter 1 Identify the Roots of Your Fear
1
Chapter 2 Find Your Motivator
29
Chapter 3 Accept Your Limits, Then Stretch as Far as You Can
48
Chapter 4 Tame Your Mind
71
Chapter 5 Develop Your Flexibility and Resiliency Muscles
94
Chapter 6 Keep Your Pipeline Full
119
Chapter 7 Focus Your Efforts
141
Chapter 8 Stay in the Game
167
Page viii
Chapter 9 Turn Customer Complaints into Opportunities
197
Chapter 10 Avert Rejection through Superior Business Practices
219
Recommended Resources
243
Index
253
How to Contact the Author
261
How to Contact the Cartoonist
262
Page ix
Acknowledgments
I have much love and appreciation for my husband, Stephen, who first inspired the idea for this book and has always supported my writing dreams. He's the best partner a lady could ask for.
Dave Carpenter, cartoonist extraordinaire, lent many hours to this project and took an otherwise very serious subject and lightened it up for us all. Thanks, Dave!
Pam Lontos, sales trainer extraordinaire, wrote the foreword for this book and gave me her enthusiasm from the start. I much appreciated having the full blessing of a sales expert like Pam. Thanks, Pam!
Thanks to the enthusiastic and knowledgeable staff at Dearborn for catching the vision for this book and guiding it through to publication.
Thanks to Leslie Levine for leading me to my publisher.
I have great appreciation for Scott Smith, president of EntrepreneurPR ("America's #1 Small Business PR Firm"), for leading me to so many outstanding interview sources.
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