Parr - HOW To Sell, Overcome Fear of Rejection,
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By
Copyright 2015 Owen Parr
ISBN-13: 978-1519178220
ISBN-10: 1519178220
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the author, addressed at the address below.
Ordering Information: Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. We can personalize the book for your company. For details, contact the author at the address below. Orders by U.S. trade bookstores and wholesalers. Please contact: owen@owenparr.com
Cover Illustration:
Charlene Reese, Charlene@MakeWavesMarketingDesign.com
Editing by Roxanna Adams, 5 Star Editing, Roxiadams@aol.com
The methods & subjects described within this Book are the authors personal thoughts. They are not intended to be a definitive set of instructions for this project. You may discover there are other methods and materials to accomplish the same end result.
This book is dedicated to the many sales trainers who have inspired and helped millions of people succeed and reach new pinnacles in their lives.
Thank you for sharing.
Foreword Mike Pettit, Author & Salesman
Chapter 1 WHY I WROTE THIS BOOK AND WHY YOU SHOULD READ IT.
Chapter 2 FEAR OF REJECTION AND PERSISTENCE.
Chapter 3 TIME MANAGEMENT
Chapter 4 SALES
Chapter 5 MARKETING
Chapter 6 THE END & YOUR BEGINNING
Chapter 7 TWENTY RULES TO LIVE BY
About Owen Parr
Foreword by Mike Pettit
I am a salesman. I know today they call it other things like associate, adviser, team member, and salesperson, but not very often salesman. Times have changed, but selling hasnt. It doesnt matter what your title is, or what you call yourself, selling is selling. From the beginning of time one person has been selling to another. Selling is the one career where, if you are good and know your product, you will always have a job.
When Owen Parr asked me to say a few words about his excellent new How to Sell book, I demurred. I fell back on my old age as an excuse for not doing it. I cried and moaned, but he finally persuaded me in spite of my pleas. He asked me to verify from my forty years experience in sales and marketing whether or not he had left out any important points. I agreed and here is my summary.
Its a quick study packed with every key element it takes to be a success in selling. I found myself so motivated and excited that I was tempted to dust off my old sample case and hit the circuit again. I laughed at his reference to door to door selling in his youth. Door to door selling is the toughest way there is to make a buck in sales, that is unless you understand and use Mr. Parrs techniques of overcoming fear and rejection. I sold encyclopedias door to door in my own youth and still have permanent indents in my knuckles from the thousands of doors I knocked on. I guess I knew intuitively Parrs secrets because I made a great deal of money, and at twenty-three years of age, I was the top West Coast salesman for Collier Encyclopedia.
My pulse was beating hard and fast as I read on. I laughed, I cried, I missed the chase. I wanted back in the game. Parr had struck a chord that runs in my veins. He motivated me, he taught me, and he inspired me. I wanted to be young again. I wanted to sell. How did he do this, I wondered?
I read through the book again looking for what it was that he had said that stimulated me to shine my shoes, put on my smile, and get back in the game. I went to bed determined to sleep on it. Around midnight, I sat up in bed, a grin on my face, snapping my fingers. I had his secret.
Owen Parr is a master. He has given you the secret to your success through selling. Read his words, apply them, and I guarantee you will gain confidence, enthusiasm, and motivation and write your own ticket to success.
Mike Pettit,
Retired Sales Executive (living the good life).
--
Authors note: Mike Pettit has published over 30 fictional novels and various books on marketing eBooks. Check him out.
CHAPTER ONE
WHY I WROTE THIS BOOK
AND
WHY YOU SHOULD READ IT
My sales career started on a part-time basis. The major reason for that was that I was attending elementary school at the time. I did not realize the learning experience I was acquiring until much later. If you are not in a full-time sales commission job now, you might want to get started on a part-time basis as you learn the basics and acquire the skills necessary to make it the most rewarding career you will have.
No one has all the secrets and no one book will make you a superstar in sales. It takes training and actual sales to even begin to reach that pinnacle. However, on the way there you will become unemployment- proof. At the same time, you and your family can attain the things you need and more exciting, the things you want.
Over the years, except for my formal school years and a period of time when I worked in the engineering department of our local electric utility company, I have been involved in sales.
Ive sold greeting cards door-to-door, magazine subscriptions the same way, jewelry by visiting prospects in their homes, floor coverings, and appliances by visiting construction sites, and real estate for fourteen years where I started my own multi-branch real estate company and licensing school. Finally, thirty plus years ago, I joined a Wall Street firm as a trainee to become a financial consultant. At that point I thought I was done with selling. I was now a consultant. On our last day of training, which was to be our graduation and all one hundred and fifty of us would return to our new branches around the country, we had a final speaker. Prior to him walking in, we were asked to put on our suit jackets, which for three weeks had rested on the back of the chair. Our last speaker walked in looked around and up at the auditorium room packed with trainee consultants. He took out a business card from his pocket and read his name and title. He said, My name is Joe Grano, my title is National Sales Manager. He paused and looked around, almost making eye contact with all of us. So, he went on, your business cards read, Financial Consultants, however, if Im your boss, which I am, and my card reads National Sales Manager, what does that make you?
There was a collective gasp around the room.
We all knew what he meant. And that, is if I may paraphrase what he went on to say, that we are to be constantly selling our company, our services, our expertise. Consulting came after. Acquiring clients and customers was in fact a sales job.
That was over thirty years ago and I still remember his words. No matter what job you are in, selling is a big part of it.
My intention in writing this book, besides the fact I would like to sell books, is that I have gone through many trials and tribulations, failures and successes, and fears and joys throughout my sales career. Once I became a salesperson, I have never been unemployed. Not counting my period of part-time sales, thats going back forty years!
I have been married over fifty years to the same loving and most patient lady I know. Together, we have raised two beautiful daughters who attended private school and graduated from college. Both are now married with beautiful children of their own. Thank God we have enjoyed a very nice existence and are still living the American dream, albeit with some periods of anxiety.
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